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But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. Now that a few months have passed, and virtual events have increased in popularity, dangers related to webinar fatigue are more real than ever. What can help you boost the popularity of the experience?
Held in Amsterdam, this event for the Alliance of Independent Travel Agencies (AER) brought together 500 travel agencies and 400 specialized tour operators, with a large portion focused on sustainable travel. About AER AER is an alliance of 500 travel agencies and 400 specialized tour operators, many of whom focus on sustainable travel.
Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Axel Najera Axel Najera, Fairmont Mayakoba Fairmont Mayakoba appoints Najera to the role of assistant director of marketing.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
He brings over 25 years of experience in the travel industry, most recently serving as assistant airport director, strategy and development at Pensacola International airport, where he implemented strategic planning initiatives to foster local economic growth and sustainable tourism practices.
Joelle Park Joelle Park Park is appointed to the role of senior vice president and chief marketing officer at BWH Hotels. In this executive role, Park will lead the company’s global marketing, brand strategy and communications. Shelby Luzzi Shelby Luzzi Luzzi is the first senior manager, sustainability, of Destination DC (DDC).
The International Baking Industry Exposition (IBIE) launched the BEST (Becoming Environmentally Sustainable Together) in Baking program in 2010 to honor companies introducing sustainable products or practices into the industry. Bake Sustainability Into the Experience. Kimberly Hardcastle-Geddes.
That made pitching Summit Powder Mountain’s founder, Elliot Bisnow, for a Q&A with Eluxe Magazine , an international consumer magazine with a focus on sustainable luxury , a no-brainer. Major Announcements. When dealing with the development of older properties, historical preservation can be pivotal to a positive brand image.
Caleb Sullivan , sales and marketing manager, Jackson County Tourism Development Authority : Developing my career during Covid taught me the importance of patience, flexibility, and resilience—three key lessons that will contribute to our future success. The primary purpose of attracting visitors is to support the destination’s community.
Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal.
Niekamp is director of sales, marketing and brand at Miraval Resorts and Spas. Niekamp was previously director of brand and marketing at Miraval Resorts, and she is a member of Global Wellness Institute’s Diversity, Equity and Inclusion Initiative on behalf of Miraval Resorts. Dina Fenili Niekamp. Greg O’Dell. Regis Beijing.
What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.
Travel trends have also undergone significant changes In the welcoming speech at the ribbon-cutting ceremony, Nguyen Van Dung, highlighted that the tourism trend linked to environmental protection, natural resource conservation, and cultural heritage preservation is essential for the sustainable development of the tourism industry.
Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Weve already started to use AI to pinpoint geographic markets with the strongest potential for growth and develop targeted campaigns that resonate with local business cultures and preferences.
While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Sustainability is no longer optional. Attendees’ priorities are shifting. On the Web.
We’re in the middle of the value-based marketing era, with heightened expectations from audiences post-pandemic, and communities are craving meaningful content that pushes the envelope while making them feel good about who and what they’re supporting. Authentic Relatability is Everything. Creative Positioning is Necessary.
The market for business travellers has regained new momentum following the effects of the global Covid-19 pandemic. Business travellers can stand to gain a new sense of respect and admiration for the environment from participating in many of these educational activities that incorporate sustainability, leisure and business at the same time.
The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Science and Sustainability.
During the pandemic, Interface Tourism drew up a plan to develop a pan-european structure and a unique mix of services to create a completely new approach to tourism marketing and communications that is perfectly adapted to the needs of destinations and travel brands in today’s context.
Virginia is an unique US state who has nailed their tourism marketing messaging. I received a degree in Communication with a focus in PublicRelations from Virginia Tech. I received a minor in Hospitality and Tourism which is how I learned about tourism management and destination marketing organizations. Read more below.
Your brand is the most powerful marketing weapon your tourism business has at it's disposal. You can attract your Ideal Customers without a strong brand, however it makes your marketing efforts so much easier and more successful if you have a clear and consistently communicated brand message throughout your business. By Paige Rowett.
Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and publicrelations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.
We focused our DEI program on six key pillars to achieve this goal: Hiring & Recruitment, Sales & Marketing, Professional Development, Partnerships, DCI Cares (Volunteering) and Agency Culture. . To ensure that the work is sustained and the results tangible, we must commit to holding ourselves and each other accountable.
Lindsay Arell ASM Global has named Lindsay Arell as chief sustainability officer for its collection of 400 venues. Arell has been working on sustainability in the industry for two decades, including for professional sports teams, venues, and a wide array of events. Abby Feltzer has been hired as sales and services coordinator.
She has extensive experience in hotel sales, as well as exhibit and sponsorship sales and marketing. He will support publicrelations and communications efforts to drive tourism to the area, as well as lead communications for the organization’s corporate initiatives including workforce development, education, sustainability, and DEI.
Maldives Marketing and PublicRelations Corporation (MMPRC) has revealed its efforts to enter MICE, cultural and sports tourism. “We We have seen temporary efforts in marketing Maldives to several niche markets in the past; without a significant result.
And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. Historically, many event organizers have chosen to opt out of or stay neutral on controversial issues — from sustainability to LGBTQ rights to the Black Lives Matter movement to the war in Ukraine.
Furthermore, Thailand Sustainable Event Management Standards: TSEMS will be launched this year in regard to respond to the world’s trend toward business operations with social and environmental concerns. Standardisation is a key element of trustworthiness.
Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.
In addition to providing actual cash, sponsors can help with in-kind marketing support and services during the event. Marketing How are you going to promote your event? Think about content marketing, social media marketing, email marketing, media placements, and other similar expenses. Publicrelations.
Seattle is also known as the birthplace of Starbucks, the Space Needle, and the flying fish at Pike Place Market. Pike Place Market. “It might not be a hidden gem of Seattle, but without a doubt, Pike Place Market is one of the best things to do in Seattle. So what else is Seattle known for? ” The community.
Stephanie Byington Stephanie Byington, Visit Seattle Byington is appointed as Visit Seattle ’s Senior Vice President and Chief Marketing Officer. She also brings extensive experience in the travel and tourism space, with past roles such as vice president of marketing and product development as TCS World Travel.
A dedicated sustainability advocate, Megson also helped launch Isla, a sustainability-focused events organization, and was a leader on its Board of Directors. Signia by Hilton San Jose appointed Sarfraz general manager and promoted Hendricks to complex director of sales and marketing. Jimmy Sarfraz and Catherine Hendricks.
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