Smart Meetings

APRIL 11, 2023

According to Dana O’Malley, CEO of Kindred Public Relations representing Aleenta Resorts & Spas, the producers of the hit show say the new season in Thailand will be focused on “eastern religion and spirituality.” An organic farm is on the premises as well as farmers market and Aleenta’s Beach Café.

Culture 242

Culture Incentives Public Relations Tourism 242

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

FEBRUARY 13, 2023

The National Restaurant Association Show used industry professionals and past attendees to market the 2020 show. And that’s what makes social proof such an effective tool for marketers, including event marketers. Industry luminaries are often thought of when creating speaker lineups and influencer marketing.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

APRIL 24, 2023

As event marketers, it’s important to understand when to use abstract and concrete language to tell your story. Wharton School marketing professor and author Jonah Berger writes that there are three ways to apply the idea of linguistic concreteness (see On the Web below). Make the abstract more concrete.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

The Abbi Agency

JANUARY 23, 2023

Securing this feature in a high level, nationwide publication exposed Carmel-by-the-sea to the UK tourism market, increasing the likelihood of off season travel. With media trends or travel topics ever changing, our team keeps an eye out for ways to be a part of the story and favorably alter the flight path.

Airlines 130

Airlines Public Relations Travel Travel 130

Motivation Excellence

JANUARY 26, 2019

They do diligent research in order to create effective marketing campaigns. This allows them to break into new markets, establish a presence, and become a go-to source for customers. An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

NOVEMBER 1, 2024

In your marketing, drive home the value of visiting the new exhibitors’ area with specific details on who’s there and what kinds of solutions attendees will find. On the Web Download Freeman’s “ 2024 Attendee Intent and Behavior ” trends report. But today’s audiences want more than vague “new product” promises.

Promotion 59

Promotion Public Relations B2B Audience 59

Convene by PCMA

OCTOBER 31, 2022

Baker attendance at the International Baking Industry Exposition 2022 rose 25 percent compared to IBIE 2019, thanks in large part to a clever marketing campaign showcasing baked goods in unexpected situations. As such, a dedicated team of international marketers, a healthy budget, and a sustained strategic approach were directed at this goal.

Marketing 98

Marketing Marketing Retail Public Relations 98

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

AUGUST 7, 2023

Marketing departments everyone are debating the merits of generative AI. and ‘What are 10 trends that are changing the landscape of [insert industry]?’ we can gain a better understanding of that industry’s general landscape and its public perception.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

The Abbi Agency

JULY 27, 2021

And, we also know how to leverage trends to contribute expert commentary. Whether it’s a national health crisis, product awareness, access to healthcare, or some other challenge yet to be faced, we know the most effective path to success is creating relatable news moments to uplift the brands we work with. Independent.

Healthcare 130

Healthcare Public Relations Publishing Media 130

Convene by PCMA

DECEMBER 7, 2021

Throughout the disruptions brought on by COVID-19, event marketers have not only persevered but learned some important lessons along the way. It might not have been easy, but it helped me expand my skills and made me a stronger marketer. “I 1.” — Anjia Nicolaidis, director of international marketing.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

The MICE Blog

JANUARY 15, 2024

Over 80 students fill positions in marketing, communications, PR, legal, finance, administration, content, brands and so on and work on this event almost full time and voluntarily, for which they receive study credits. Their approach to organising and marketing this event differs from how my generation approaches event management.

Conference 264

Conference Advertising Speakers Communications 264

Convene by PCMA

JANUARY 24, 2022

What does this mean for your event-marketing strategy? And when it comes to engaging new potential customers, your time and their time are precious — so how do you navigate marketing to them without wasting it? “It Are there untapped markets and gaps in your data you haven’t considered? The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

Marketing 100

Marketing Marketing Social Media Communications 100

Endless Events

SEPTEMBER 10, 2019

As much as we enjoy bringing you the latest technology trends with Event Tech Podcast and the most intriguing conversations with #EventIcons , we felt like something was lacking. I had a side hustle where I worked for a marketing agency designing websites. “And I thought I wanted to go into public relations.

Events 237

Events Production Public Relations Fashion 237

Convene by PCMA

SEPTEMBER 9, 2021

So, how can event marketers use visuals to drive audience engagement and event attendance? Using inclusive images in marketing collateral is an obvious way to demonstrate a commitment to diversity and attract a diverse audience.”. Ninety-five percent of B2B buyers said they wanted shorter, highly visual content. Trigger Urgency.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

DECEMBER 26, 2023

What are your event marketing resolutions for the new year? this year’s disruptors were largely positive for event marketers — like AI and new audiences with changing values. Disruption was the name of the game in 2023.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

OCTOBER 9, 2023

With more attendees registering later for events, the two-month period right before the event has become the make-it-or-break-it point for marketers. All of this means that the two-month period right before an event has become the make-it-or-break-it point for marketers. This is where the power of data science comes in.

Registration 105

Registration Publishing Public Relations B2B 105

Convene by PCMA

AUGUST 22, 2022

Event marketers looking to grow their databases, build awareness, keep audiences engaged, and ultimately increase attendance should consider the following top-of-funnel ideas for creating and optimizing content. Leverage On-site Trends. 2 More: Turn Your Attendees Into Marketers. Christine Johnson.

Human Resources 98

Human Resources Public Relations B2B Speakers 98

Convene by PCMA

APRIL 30, 2024

Elizabeth Doll/PCMA) Kimberly Hardcastle-Geddes You can take a page from Taylor Swift’s marketing approach in your attendee acquisition strategy plan. She feeds off of it, taking the user-generated content fans provide — e.g., friendship bracelets, elaborate theories, and unifying TikTok trends — to amplify her reach around the world.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

MAY 19, 2023

If event marketers want their message to resonate with attendees, they must speak the language of event goers — not the other way around. Jargon is pervasive in marketing — and event marketing is no exception. Words Matter Cautioning against the pitfalls of “inside baseball” terms in marketing copy is nothing new at mdg.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

MARCH 8, 2024

If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. I am the Director of Social Media, of course I want you to try fun social media trends.” nfluenceagency Caption: We’re Marketers. Use this trend to share an update about your event in a less serious way.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JULY 15, 2024

From operations and design to marketing and personalization, AI solutions are having an impact on all areas of the industry — and the time to harness their potential is now. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Travel Daily Media

JULY 15, 2019

The post PATA expands knowledge of the outbound Chinese MICE market appeared first on TD (Travel Daily Media) Travel Daily. The aim of the workshop was to deliver a deeper understanding of the Chinese market and provide our participants the practical tools and skills to increase their share of this highly lucrative segment.”.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. During this time, many companies moved the function of “events” from the sales department to the digital department, which rolls up to marketing.

Marketing 59

Marketing Marketing Public Relations B2B 59

Travel Daily Media

SEPTEMBER 4, 2024

Travel trends have also undergone significant changes In the welcoming speech at the ribbon-cutting ceremony, Nguyen Van Dung, highlighted that the tourism trend linked to environmental protection, natural resource conservation, and cultural heritage preservation is essential for the sustainable development of the tourism industry.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

JANUARY 12, 2023

While getting attendance and revenue to pre-COVID numbers is understandable, doing so by defaulting to the legacy versions of our face-to-face events — with few if any changes to content, layout, and marketing — isn’t a wise strategy. Attendees’ priorities are shifting. Technology must be executed with greater intention. On the Web.

Logistics 105

Logistics Events Public Relations B2B 105

Social Tables

JULY 31, 2018

The marketing team will focus on event promotion , communicating with attendees and donors, and generating buzz around the big day or night. Pro tip: While not a requirement, we’ve seen great success in recruiting committee members that already hold a full-time role in marketing or public relations.

Sponsors 149

Sponsors Logistics Vendor Events 149

Convene by PCMA

OCTOBER 22, 2021

When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. By shifting our focus from short- to long-term, event marketers can do more than react to change. This article will appear in the November/December print issue.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

DCI

DECEMBER 19, 2022

Since joining DCI, Hanna has grown the social media and content marketing service at DCI from a supplementary tactic for public relations programs to a full-fledged, strategic, and in-demand service for clients across practice areas. She leads an ever-growing team with her vast knowledge of digital marketing trends.

Promotion 75

Promotion Social Media Public Relations Media 75

Crowdriff

JANUARY 21, 2019

While it remains the primary endpoint for most customer interactions, it’s no longer the only venue where marketers can provide information, market their destination or attraction and convert sales. Here are five digital spaces that we are keeping on our radar as key channels for tourism marketers in 2019: 1| Google Maps.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

MARCH 18, 2024

Historically, event marketers have focused narrowly — and often, exclusively — on the present show cycle. Event marketers cannot live on email alone. Yes, building a database that facilitates direct marketing is strongly recommended for most event marketers, but it should be only one tactic of an omni-channel campaign.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

JULY 21, 2023

But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Build out an ecosystem of in-market multipliers. State Department is still working on a backlog of applications.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

MARCH 16, 2022

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Your website is for everyone. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111