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How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Read More: Are You Ready to Supercharge On-site Event Registration?

MICE professionals

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Content Marketing Tips: Marketing to Millennials, FTC Influencer Rules and More

Endless Events

This week, we’ve selected a few content marketing tip. These will help you navigate the fast-paced world of digital marketing. There are also a few new rules back home since the FTC released their guidelines for influencer marketing. Inbound Marketing: Are You Doing It Right? GDPR and Marketing: Does It Affect You?

Marketing 259
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MeetingPlay and Aventri Acquire Eventcore, Customizable Registration Technology

Smart Meetings

The platform allows companies to completely optimize the digital registration experience for event attendees, especially for global companies that want every event to be new and exciting. Servicing New Markets. The customizable registration and customer support that eventcore provides is non-negotiable in large events.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296
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3 Extreme Accessibility Experts Share Their Accommodation Mandates

Smart Meetings

While most meeting professionals ask about the need for accommodations on the registration form, DeWitt’s team screens every warrior to ensure the right facilities will be in place. “We The loop system for microphones was installed in a grid on the ballroom floor, in breakout rooms and at registration at a cost of $80,000.

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The Complete Guide to Early Bird Registration for Events

Social Tables

Successfully marketing an event relies on creating and capturing demand throughout the entire event registration process. Breaking down event marketing into stages allows event planners to appeal to different audiences at different times throughout the registration process. What is early bird registration?