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Improve Your Trade Show Engagement

Endless Events

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

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Why Early Bird Registration Specials Don’t Work and Other Revelations from a New Maritz Study

Smart Meetings

A new study, aptly named “ Registration Insights Report: Optimizing revenue and attendance in the face of new attendee behavior ” by Maritz revealed a changing model for getting people to fill out those increasingly long forms, sooner. Read More: Are You Ready to Supercharge On-site Event Registration?

MICE professionals

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Full-Funnel Trade Show Marketing for B2B SaaS Leaders

Bizzaboo

As a B2B SaaS leader, you know that trade shows are more than just a flashy booth and some branded swag. In this guide, we’ll walk you through a proven framework for full-funnel trade show marketing success. They’re an opportunity to drive real business growth if you have the right strategy in place.

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How to Measure Event Marketing Success

Endless Events

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Experiential Events: The Most Powerful Marketing Tool

Endless Events

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296
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The Secret to Winning with Exhibitors, Even with Skyrocketing Costs

Smart Meetings

In the recently released report from The Exhibitor Advocate and Evolio Marketing, “The State of the Event Industry: From the Perspective of Exhibit and Event Marketers,” nearly half of exhibitors expressed a mistrust of show organizers.

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Cvent Connect Rolled Out Road Map to a More Integrated and AI-enabled Meetings Future

Smart Meetings

“It’s gonna create an ‘easy button’ that you can click, and boom, it will analyze years of unwieldy data, build an event based on those insights with suggested locations, amount of space, speakers, content, length of time for sessions and all the marketing materials you need to promote it. All of these things that take time goes away.”