This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. Venues and experiences linked with world changing corporate history and the sense of pioneer spirit await delegates.
Is it when your attendee walks through the doors of your venue or logs on to your virtual event platform? Or is it much earlier, at event registration? Since event registration is the first point of contact for your attendees, we think it’s important to make the best of it! Event Registration Basics.
While most meeting professionals ask about the need for accommodations on the registration form, DeWitt’s team screens every warrior to ensure the right facilities will be in place. “We The loop system for microphones was installed in a grid on the ballroom floor, in breakout rooms and at registration at a cost of $80,000.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
So why have 64 percent of surveyed event marketers said they’re only “moderately” or “not effective at all” at creating virtual events that provide value? The NextGen Events study found that 36 percent of respondents were suffering from virtual event registration fatigue and a loss of customer connection. Hybrid is Hard. What’s Next?
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
Conference management is so much more than just booking a venue and sending out invitationsits a comprehensive process that covers every stage of planning, organizing, and executing a successful conference or large-scale event. Understanding the Dynamics of Conference Management What is Conference Management?
Read More: What to Expect at Cvent Connect in San Antonio Attendees experienced the culture with a “Neon Rodeo” at Smoke Skybar, indoor-outdoor venue featuring BBQ, beer and live music, and Lone Star Jam at The Espee live entertainment venue a block from San Antonio’s Pearl restaurant and brewery district.
Business event planner respondents to Convene s 31st Annual Meetings Market Survey shared their biggest work challenges in open-ended responses, which fell into similar categories as the 2023 responses, but with budget woes taking the lead. Event logistics last-minute registrations continue to add to the pressure of executing events.
In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. T he virtual venue is one of the most important decisions you can make for your long-term event strategy. The Venue Map allows your guests to easily guide themselves.
Registration Figures. Registration is a good indication of event quality and attendee demand. . Registration for an intimate gala will be lower than registration for a huge conference. Even so, tracking registration figures over time for similar types of events can help you gauge attendee interest. .
Flexibility in destinations and venues helps keep options open well into the year. Meetings, retreats and spurt incentive programs are all easy ways to inject some energy into the calendar year without necessarily needing a long planning period. We’re excited to celebrate 40 years in the industry in 2025.
Next, make registration and check-in a breeze. Your Guide to Event Registrations. Registration is the first opportunity for attendees to form a concrete opinion about your event. Which is why it’s a must to make registration as smooth and impressive as possible. Be Heard via Influencer Marketing.
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. SEAMLESS REGISTRATION PROCESS. ATTENDEE DATA AS A MARKETING ASSET.
Does your company have money allocated for the event or are you solely relying on the income brought in by registration fees and sponsorship dollars? Venue Fees. The event venue is one of the most important—and most expensive—factors of the event budget. Telling people about the event is a big portion of the budget to consider.
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Registration & ticketing. By adding traffic analytics to your payment processor, you can see how your attendees got to the registration form. A virtual venue.
Booking major venues and event entertainment is something that should be done as soon as possible. Select your venue, virtual platform, and major vendors. After your set your goals and know your event’s vision, your venue should be one of your first selections to secure your event dates. Open registration.
The event venue is where attendees eat, drink, network, and engage with your content. For virtual events, the event platform is the venue. For virtual events, the event platform is the venue. If you’re hosting an online event, here’s what you need to know about virtual venues: What is a Virtual Event Platform?
Don’t promote your app just on registration day — share your event app deets with attendees ASAP so more people get the memo ahead of time. Market Your Event App Separately. It’s tempting to market your event app at the very bottom of an email announcement about the event itself, but how many people will see that? .
Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. As we’ve explained in our 2022 Event Trends Guide , in-person venues can be smaller and more local. Event Marketing. Event Staff.
Among the most popular in the events industry are corporate budgets, attendee registration fees, partner sponsorships, and/or donations. the event venue : a huge piece of the budget cake goes towards renting ballrooms, f&b, and room blocks. marketing efforts : reach your audience through ads, social media, and email marketing.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Cultural & Heritage Marketing Council. With a reported 350-400 registrants, the summit will be attended by planners, suppliers, domestic and international buyers, press and cultural heritage and climate community representatives. The deadline for registration for the event is September 15 th.
They have breakout tracks where there are suggested sessions for each track such as a marketing and customer service tracks. With 377 sessions this year spanning everything from entry-level marketing, software deep-dives, leadership, and inspirational chats the options were limitless allowing attendees to get the value they desired. .
Marketing and promotion. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Despite some labeling it old school, email marketing accounts for 38 percent of marketing. percent used video.
Event Registration. With this information, you can also enhance your marketing strategies since you will know what day, time, content type and month led to maximum registrations and attendees. There are multiple ways to measure an event’s success, whether through an online event platform or an in-person event.
Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? Content marketing is also becoming more prominent, giving you audience mindshare without needing a big marketing budget.
Establishing the conference fee, contracting with the venue and locking the dates will require some effort. By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. Use organic and paid digital marketing tactics.
The venue was perfect and the speakers top-notch. No wonder registrations soared off the charts. The fact is your event deserves to be successful despite all the uncertainties in the market. The fact is your event deserves to be successful despite all the uncertainties in the market. What if registrants are divided?
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
Will we adapt to a new way of marketing and communications? It will take a combined effort in order to restart the event industry, both from the planners and venues, in order to begin hosting in-person events again. Venues will play a key role in the restoration of the events industry. And will virtual events be the new normal?
Many organizations want to host conferences at expensive venues but do not want to pay the price or are unaware of how expensive hotel venues and banquet food are,” Pappas said. MCI Registration Specialist Mackenzie Ramos sees staffing as a major challenge happening now. I believe marketing and hospitality go hand in hand.
But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. You don’t have to worry about collecting business cards or messing around with paper registration forms at the event. How can you track attendee metrics? Or engagement?
That said, it’s can also be a fun endeavor where you can try out new food, discover exciting venues and even exercise your designing skills a bit. Creativity is a very crucial factor in the events industry, and it helps to have a venue where creativity can flow to inspire. Pre-registration numbers may be unreliable.
Will venues’ testing capabilities signify the full return to live events? The venues are going to do it. I see it as a very good marketing play” Dustin has an interesting observation.”So So I’m going to a venue. If a venue is going to say, okay, we’re going to set up testing.
Online registration software is a cloud-based solution that allows organizers to manage the entire event registration process from start to finish. It is especially beneficial for organizers who need to manage a large number of registrations or who need to collect complex attendee data. The short answer is “No.”
Feedback uncovers pain points — like registration issues or problems with a virtual event platform — that can be addressed to improve the attendee journey. Survey results reveal attendee demographics, preferences, and behaviors, enabling you to fine-tune your targeting and marketing efforts. Identify improvement opportunities.
Why not ask early-bird registrants to vote on their favorite t-shirt design? Venue-Specific Approaches. For instance, you might be missing the chance to make your event even more exciting for guests by neglecting the bigger picture of your venue. Professional events hosted on college campuses are a perfect example.
Ask yourself, does my next meeting venue have plans should the power go out? Can my IT folks prevent a hack or act in case a virus invades your onsite registration system? Include improved ventilation as an essential C19 reducer when considering venues. A potential new tool (and weapon): drones.
Virtual event budgets typically don’t include travel costs and have lower registration costs. And finally, confirm translation needs with the attendees during your registration process – just to make sure everything is set up for success. Translation & Captioning For Events Won’t Break The Bank.
Panos proposes a very tempting scenario: “Imagine the following, you also have a large screen, model somewhere in the venue. “These cameras you cannot buy them in the market. “We just get the face, last registration number. And this can be in a different point of interest. These are never tied to identity.
While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. But as the market became saturated with poorly delivered experiences, a new phenomenon in consumer behavior emerged – webinar fatigue.
This guide lists two of the most common marketing tools and how to work with event marketing software. Teams handling travel management can also use various software to sync their team’s travel details with registration data. How to Excel at Venue Management. How to Craft Meetings for the Techies. Click To Tweet.
In the past, you’d have to consider all of the parts, big and small, from the venue to the catering. For instance, say you want to put together the platform and registration technology. When dealing with a virtual event, you won’t have to account for the venue, the catering, and the AV. Description.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content