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Plenty of things about planning a virtualevent cause stress and confusion. And as virtualevents kept evolving, planners were bombarded with dozens of features and opportunities from platforms swearing they were the next big thing. Key VirtualEvent Platform Features. What should you prioritize?
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtualevents!
If you’re planning a virtualevent, you’ll want to have a meeting with a virtualevent production company ASAP. Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. Virtualevents offer a lot of brand new possibilities.
After more than a year of helping planners navigate the complex world of virtualevents, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. There is a series of basic necessities inherent to every virtualevent.
The past year has undoubtedly been the year of virtualevents, thanks to Covid-19. But chances are, online events are likely to stay even after the pandemic because of the many benefits they provide. But how does one decipher whether their virtualevent has really been a success? EventRegistration.
The last two years served as a chance to learn the ins and outs of virtualevents. So why have 64 percent of surveyed eventmarketers said they’re only “moderately” or “not effective at all” at creating virtualevents that provide value? Fatigue or Value Mismanagement? Today, things look a little different.
Preparations for your event might be in full swing, but there are still virtualevent concerns you must address! A quest to help you dive into the world of virtualevents as seamlessly as possible. For instance, we gave you an overview of how to convert an in-person experience into a virtual one.
Creating your virtualevent budget might feel like a complex task. Sure, you’re probably more than used to create budgets for in-person events. But how do you go about it in the scope of virtualevents? Simultaneously, new things that are inherent to virtualevents will have to be accounted for.
The pandemic may have shifted meeting to remote channels in 2020, however, organizing and inviting people virtualevents still requires time and careful planning if it is going to be successful. Based on data from Markletic , 56 percent of marketers say it takes 2-4 weeks to organize a virtualevent properly.
And one of the biggest question marks we’ve noticed pertains to a virtualevent RFP. The Endless team is happy to introduce a comprehensive guide of what you should include in your virtualevent RFP. VirtualEvent RFP: What To Include? And what do the voice and marketing look like?
The platform allows companies to completely optimize the digital registration experience for event attendees, especially for global companies that want every event to be new and exciting. We had clients literally saying, ‘I know I had this virtualevent, but I want to do it in person, and it’s in two weeks,” said Lochner.
After all, event platforms are key to planning the best hybrid or virtualevent and are definitely here to stay. Virtual & Hybrid Event Platforms: All About Automation. First off, Will asks Kyle to talk about his thoughts on virtualevent platforms. What happened in 2020 and where are they going?
Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtualevents can be a welcome addition for your audiences. Gain the trust of your audience by learning the ropes and getting an event planning certification.
It’s safe to assume you’ve been thinking a lot about virtualevent possibilities. Because let’s be fair, virtualevents will be the norm for a while. And surprisingly enough, not many event profs have experience with this format. VirtualEvent Possibilities: The Simplest Versions.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
People used Zoom to host virtualevents as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage.
No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Here are some best practices for driving audience attendance in digital events. With more than 310 million smartphone users in the U.S.
While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. And back at the beginning of the pandemic madness, webinars, live streams, and virtualevents, in general, were welcomed by pretty much everyone.
But 40% of events are expected to be virtual this year, and recreating the excitement of an in-person experience in an online setting can be a challenge. That’s where virtualevent platforms come into play. For virtualevents, the event platform is the venue. Benefits of Using VirtualEvent Platforms.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Hopefully, some of these will help inspire you to embrace the benefits of event platforms and take your event strategy to the next level.
The pandemic ushered in an era of far more inclusive and accessible virtualevents and made us re-evaluate some of the event-planning practices we started to take for granted. We learned a very valuable lesson the hard way: an event on the other side of the world can impact the entire globe. Yes, you read that right.
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtualevents and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that!
Even as in-person events return, many businesses and event planners plan to keep the virtualevent trend alive. With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtualevent engagement ideas that will keep audiences invested.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtualevents, 2021 was a year of putting that knowledge to the test. And so naturally, the market followed.
Lets be honest: planning an event can feel like a big risk. You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is eventmarketing really doing for my brand? In this post, Ill break eventmarketing down into simple steps so you can plan successful events that get great results.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. SEAMLESS REGISTRATION PROCESS.
Let’s talk about one of the most dreaded subjects in the events industry: the hybrid event budget. As an amalgamation of in-person and virtualevents, hybrid events are complex, versatile, and hard to budget for. Hybrid Event Budgets: How Much? Event Staff. EventMarketing.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an eventmarketing strategist who understands events inside and out. She worked as MarketingEvents Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to eventmarketing.
We have a strong opportunity to deepen the process of hosting in-person, hybrid and virtualevents and are excited to be able to better support meeting planners and event organizers while offering a wider range of products and experiences,” he said in a statement. More : 8 Ways to Measure VirtualEvent Performance and ROI.
Despite the return of in-person events, virtualevents are here to stay. In fact, 93% of event professionals plan to invest in virtualevents moving forward. In large part, that’s because more than 80% of event organizers agree that virtualevents help them reach a wider audience.
What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtualevent management platform.
Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.
Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and eventmarketing ROI.
Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtualevent. Your technology can make or break your event. Type of Event. What is the purpose of the event? Registration. Will the app be hidden?
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. In-person events have a notoriously big carbon footprint and produce a lot of waste.
While every big event already had its own event app, event app design was something only a few businesses dealt with. Event technology is no longer just one aspect of an event. It’s the very heart of hybrid and virtualevents! So, what features should we look for in virtualevent platforms ?
Booking major venues and event entertainment is something that should be done as soon as possible. What about virtualevent timelines ? Begin event promotion and create marketing strategies. Promotion and marketing are a crucial part of having a successful event. Open registration.
The best event teams are laser-focused on asking a mix of event survey questions to gather essential qualitative and quantitative data through feedback from key stakeholders. Successful event strategies depend on stakeholder satisfaction and event surveys are one of the best ways to measure this.
The launch this week of Bizzabo’s SmartBadge technology, branded as Klik Experiential wearables, is the next step in delivering virtual meeting-level data at in-person events. More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As For the Love of Lanyards.
This includes roles like event technology specialists, eventregistration specialists, meeting and event planners, eventmarketing roles, and marketing specialists. There is also a notable trend toward hiring locally for events, both internationally and within the destination country.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful eventmarketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
What would the Brew Crew have event planners do to plan better events? This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, eventmarketing, event strategy, proving event ROI, and more. “Meanwhile, marketers made more money.
The secret to planning a not-boring virtualevent might be to pull a George Costanza. Entrepreneur Jay Schwedelson, who started the wildly popular Guru Media Hub virtual conferences in 2021 to engage with marketers, thinks a similar approach can turn around digital events. Guess what? People want to go.
Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. Will we adapt to a new way of marketing and communications?
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