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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

Marketing 200
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Top 5 API Technologies Transforming the Retail Customer Experience

Eventtia

In the fast-paced and highly competitive retail market, improving the customer experience became the main factor in achieving predictable revenue results. Delivering a fully-personalized and seamless retail customer experience is critical for ensuring long-term growth.

Retail 48
MICE professionals

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. To see the value in this new approach, event marketers must rethink their tendency to speak to businesspeople only during work hours via so-called professional channels. Joe Mathieu. 3 Considerations.

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Engaging & Recognizing Retail Workers That Deliver the Immersive Experience Consumers Today Demand

ITA Group

Engaging & Recognizing Retail Workers That Deliver the Immersive Experience Consumers Today Demand. As consumers, we also have had a shift in our expectations on how retailers ought to support our new demand for buying differently—more options, greater safety measures and enhanced in-store experiences (if we shop in-store at all).

Retail 79
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Five Ways Influencer Marketing Is a Game-Changer for Events

Convene by PCMA

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Find a more qualified, new audience.

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Resources for Planning Intentionally

Smart Meetings

“What makes any city distinct is the people,” she said on a recent tour of Pike Place Market that required ducking around to the back of shops to meet, talk to and hear the stories of vendors who pour their passions into their family businesses. The shop will soon open a walk-up retail space in Seattle Convention Center’s Summit building.

Vendor 181
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Digital Tools for the Smart Place Marketer

DCI

Twenty years ago, if an economic development organization (EDO) or destination marketing organization (DMO) wanted to market their region it was common to take out an advertisement in the newspaper, TV, radio or billboard, secure earned coverage and pick up the phone for “old fashioned” cold calls or word-of-mouth conversations.