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Siteselection often focuses on the things we can see—ballroom size, architecture, even how well the carpets match the theme. The post SiteSelection: Where to Throw a Multisensory Event appeared first on Smart Meetings. But some cities are going the extra mile to engage all the senses. Sights, Sounds and Smells of Indy.
Siteselection consultants are highly influential players in corporate expansion and location decisions – and there are more ways than ever to reach them in our hybrid world. . Here are seven high-touch ways to market to and build relationships with siteselection consultants. . Share Timely E-Newsletters.
Englander takes on the role of account manager as well, and will assist with all aspects of siteselection and contract negotiation processes. Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets.
Paid influencer marketing is spreading to the event industry, and I doubt that it’s an ethical practice. This is classic paid influencer marketing via social media, a marketing trend that has been rapidly growing since 2014. ” “Are there ways that this participation could influence siteselection?”
Who’s Booking : Hyatt is seeing a huge increase in leads from third-party RFP platforms like Cvent, and siteselection companies like HelmsBriscoe. People are “cautiously optimistic” about the small meetings market for Q4 of this year. As of May 25, their Q2 lead volume has already surpassed Q1 numbers.
Denise Mope Hotel Crescent Court in Dallas’s Uptown neighborhood added Mope as director of sales and marketing. He’s based in Thailand and will help planners with siteselection and contract negotiation throughout the Asian market. More : 6 Smart Moves: Wellness Edition.
Siteselection consultants influence an estimated 40%-60% of location decisions nationwide involving 100 or more jobs. Your marketing is only as good as your message. All siteselection consultants agree that you need a compelling value proposition that demonstrates your community’s “why.” columbusregion.com .
Through the bleak financial hemorrhage, I saw the silver lining, and my very own siteselection company came to be. The ultimate give-back is my passionate dedication to servicing my clients, who place their trust in me to find the best home for their programs—no mean feat in a market that has been a seller space for the longest time.
Ask the Convention and Visitors Bureau (CVB) or Destination Marketing Organization (DMO) in the city or cities where the program will be to provide their three top DMC recommendations. CVBs assist planners by providing information on local resources and services, siteselection, and other pre-conference and post-convention services.
Every three years since 1996, DCI has released its Winning Strategies in Economic Development Marketing study , providing a roadmap for the types of information executives and siteselection consultants seek and how to influence them. focused Winning Strategies in Economic Development Marketing study here.
Embrace Risk Assessment This includes: SiteSelection We need to understand the vulnerability of locations and their propensities to weather events and factor in these considerations when sourcing locations and planning activities, especially those outdoors.
Should planners add this factor to their site-selection research? For meetings that take place over a Monday or a Friday in a first- or second-tier city, planners might want to consider hosting an on-site evening event rather than scheduling a free night for attendees to roam around the host city.
Rachel has been a steady force at DCI for a dozen years, always willing to step in and step up to handle a variety of clients whenever needed given her long tenure and breadth and depth of experience.
The conference concluded its four-day programming with a morning plenary of six siteselection consultants sharing the latest trends and best practices for communities. Showcase your community authentically when hosting siteselection consultants and company executives.
If you haven’t already, it’s time to get to the drawing board to book off-site activities and venues for next August 10 to 13. Smart Meetings recently went on a FAM trip hosted by Experience Columbus to scope out the area and make your siteselection job that much easier. North Market photo by Randall L. Get Touristy.
A meeting professional’s expertise can go in any number of directions: marketing, adult education, event design, siteselection, contracting, event technology … It’s a dynamic role. Having a conversation with your venue about indoor air quality is a must. Here are some resources to help you understand the basics.
For our economic development clients, we survey corporate executives in targeted industries and siteselection consultants, as well as prospective talent from prime feeder markets. There is no doubt that economic development and destination marketing have merged closer and closer together during the past 30 years.
Meeting professionals may see an attendee-emissions tracking tool as a good next step in their sustainability efforts, giving them data to make year-over-year comparisons or siteselection decisions, or to provide to stakeholders if carbon budgets come into play.
Since Robyn started at DCI over a decade ago, she has led the research and delivery of several high-profile research reports such as The State of SiteSelection , Winning Strategies , Talent Wars , Capturing the Canadian Consumer and many more.
The market is still shifting, but it’s going to create a new way of doing business for the meetings industry as a whole,” an unnamed North American meeting professional was quoted as saying in the report. Siteselection often requires some give and take on both sides of the negotiating table. Negotiating Room.
For planners who want to include a venue’s power source in their siteselection process, Julia Spangler, chief of sustainability consultancy Ecosystem Events, says that “the best source of information is the utility company connected to the venue. Some are already doing this.”
Post authored by Rachel Stephan, Event Marketing Strategist, sensov/ event marketing. With so many things to consider, siteselection will challenge more and more and event planners. Rachel helps meeting planners grow their event attendance with results-driven event marketing strategies. Related Articles. .
Make it as much a part of your marketing efforts as describing the size and capacity of your convention center. Having simple and straightforward messaging about what your destination is doing helps meeting planners who are looking to advance greener meetings. Don’t make them dig for it, because they won’t.
Alessandro Cortese Five years ago, the European SocieTy for Radiotherapy and Oncology (ESTRO) developed a site-selection strategy for its annual congress — which this year attracted more than 6,700 delegates in Vienna, Austria — that favored those destinations that recognized, in Clark’s words, that they had a challenge with cancer.
BizBash Founded in 2000, BizBash creates print and digital publications, hosts events, and provides resources for corporate event and meeting professionals, event marketers, and executives. The site features a hub of articles, interviews, blog articles, and weekly e-news to help corporate event professionals stay on top of their game.
Venue and Logistics ( siteselection ): Select a venue that aligns with the event’s purpose and audience size. Marketing and Promotion: Implement a multi-channel marketing strategy to reach the target audience effectively.
gallon, watching the sci-fi hit Independence Day and getting a copy of the first edition of DCI’s Winning Strategies in Economic Development Marketing. Digital front door crucial Internet/website presence remains the top-rated marketing technique. Siteselection consultants remain the top choice, with an increasing preference.
Gallery Slide description: Provides marketing, logistics, and management for events held at hotels. Gallery Slide description: Provides meeting logistics, event marketing and promotion, sales training meetings, user conferences, and more. Gating level. anonymous user. DataTable subpages. Media Image. Gating level. anonymous user.
Climate change is making its way into more than the site-selection process for many associations by becoming part of their curriculum. We may go and stay in a massive hotel, but we go and have dinner at the tiny, neighborhood restaurant. … We have to support the diversity and variety that is so important to our industry.”.
Client Objective: Create a custom brand-activation event experience for 500 attendees at the The Westin Hilton Head Island Resort & Spa that offered a beautiful product-focused event design , perfect for product marketing shots(wanna see the PHOTOS ?), Services we provided: SiteSelection and Negotiation. Entertainment.
Among European planners, 75% consider a venue’s credentials when it comes to sourcing sustainable foods in their siteselection process. Business travel can impact attendees, local communities, and the environment in many significant ways. This compares to 39% of respondents from the Americas.
Development Counsellors International (DCI) has published an insights report — “ A View From Meeting Planners: Winning Strategies in Destination Marketing ” — whose planner responses mesh with those of Convene’ s survey takers. But don’t just take our — or our survey respondents’ — word for it.
We recommend all of our clients who are looking to book in 2024 and beyond to start immediately, and here’s why: 7 Top Reasons to Book Your Event in 2024 Right Now: Venue and hotel availability (Siteselection and negotiation). Staffing (Learn more about types of staff). High Demand.
Tanna Pearman, meeting broker for Las Vegas-based Meetings Made Easy, handles siteselection and contracting for both corporate and association clients, which means her approach to building RFPs focuses on different elements of each meeting to match a given destination and its various hotels.
Looking for an event or experiential marketing agency? According to the Event Marketing 2019 Report , events are the single-most effective marketing channel. While numerous brands have adapted their own in-house event marketing teams and others haven't—sometimes a specialized agency is needed. ACTIVENT MARKETING.
Flight connectivity, meeting venues, and hotels — these are the basics of siteselection. Lexington Market. America’s oldest public market is set to open later this year after a massive makeover that includes a new outdoor plaza for community events and concerts. Jason Varney photo).
A couple of experts untangled the DMO/CVB/ DMC relationship during a recent webinar sponsored by empowerMINT, the online information tool from Destination Marketing Association International. read more.
Have an open conversation with the hotel’s director of sales and marketing, or if you work with the general staff officer, [ask] the person who has your account. Julia Levene , CEO, Hotel SiteSelection Specialist, Association Planner Partners The concerns, of course, are about attrition, comps, and history.
Whether organizers need assistance with handling risk assessment forms, creating marketing materials that drive attendance, or hosting VIP government delegations, the team at ADNEC does it all. However, it’s not just about numbers in Abu Dhabi; the venue offers in-house support to simplify the workload for event organizers.
CM Event Solutions Offerings Full-Service Event Management Logistics Speaker Management Exhibits and Sponsorships Floor Management Lead Retrieval Audiovisual Services Registration Virtual and Hybrid Capabilities SiteSelection and Contracting Event Strategy Marketing Network and Vendor Relationships With a vetted network of reliable vendors, suppliers, (..)
It affects everything from the siteselection process right through to delivery. Mitch Cooper is the Content Marketing Manager for Experient. “Our budgets are going up in that line item [event security], but it affects everything,” said Gregg Talley, FASAE, CAE, President & CEO of Talley Management Group. “It About Mitch.
Looking for an event or experiential marketing agency in 2024? of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% Although many brands have already started building in-house event marketing teams, many more haven’t. Submit it here.
It’s all in there, from initial ideation and market research, through budgeting and sponsorship, siteselection, and marketing. Content Summary: This checklist from Endless Events provides nuggets of information along with each item planners need to check off as they go through the planning process. Download here.
(Sergio Membrillas illustration) Audience members who are finding a use for AI tools, according to their comments in the chat, are experimenting with scriptwriting, research, marketing, copy, RFPs, and emails. I think this is actually going to be a standard type of prompt that marketing teams have going into the future.
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