Smart Meetings

DECEMBER 28, 2023

How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and social media posts. “We

Event Technology 277

Event Technology Technology Technology Trends 277

Endless Events

NOVEMBER 24, 2021

While the way forward might have been uncertain a year ago, the path is now becoming very clear: event technology should be at the core of your event strategy. marketing efforts : reach your audience through ads, social media, and email marketing. Step Aside, Event Technology Coming Through!

Technology 334

Technology Technology Event Technology Virtual Events 334

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Smart Meetings

JANUARY 4, 2024

While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.

Marketing 264

Marketing Marketing Social Media Advertising 264

Smart Meetings

JUNE 28, 2022

Technological considerations play an important role in creating RFPs. Your technology can make or break your event. Are you gathering for marketing, networking, or community building? Social Media. Is social sharing within the event app encouraged, or restricted? Type of Event. Content Development.

Technology 264

Technology Technology Event Apps Social Media 264

Smart Meetings

DECEMBER 26, 2024

A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to social media, sometimes less is more.

Organization 245

Organization Trade Show Education Social Media 245

Endless Events

FEBRUARY 9, 2018

2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Endless Events

JUNE 8, 2018

You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.

Sponsors 271

Sponsors Event Planning Marketing Marketing 271

Smart Meetings

OCTOBER 8, 2018

For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. The reason? Missed Opportunity.

Technology 211

Technology Technology Automation Social Media 211

Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

Marketing 274

Marketing Marketing Social Media Media 274

Smart Meetings

JANUARY 7, 2019

Marketing and promotion. Surprisingly enough, social media isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while social media marketing came in second place, at 49 percent. Technology Reigns Supreme.

Social Media 256

Social Media SEO Planner Media 256

Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. “It changed the way people traveled, and it also changed the way destinations had to market why people should travel there.”

Government 130

Government Social Media Insurance Tourism 130

Bizzaboo

JANUARY 6, 2025

This comprehensive guide will delve into the intricacies of conference management, from the initial planning stages to post-event analysis, equipping you with the knowledge and tools to navigate challenges and leverage cutting-edge technologies to ensure your event’s resounding success.

Conference 105

Conference Management Automation Social Media 105

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. After all, mismanaged technology is sure to cause migraines. In fact, technology is getting friendlier and more intuitive, not to mention smarter. But is that a legitimate reason to skimp on event tech?

Proposal 201

Proposal Marketing Marketing Social Media 201

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Endless Events

FEBRUARY 22, 2019

That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example.

Attendee 310

Attendee Social Media Event Apps Sponsors 310

Endless Events

OCTOBER 5, 2018

Despite advances in event technology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of Event Marketing. Likewise, there is no widespread adoption of best practices such as “bottom-of-the-funnel” metrics and even event marketing technologies. Try This Shortcut.

Social Media 232

Social Media Trade Show Automation Events 232

Endless Events

MARCH 24, 2022

Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics.

Sponsors 334

Sponsors Platform Events Social Media 334

Endless Events

MAY 20, 2022

Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. Event Platform & Other Event Technology. If you intend to use video content for marketing purposes, set aside a post-production budget.

Social Media 348

Social Media Virtual Events Events Audience 348

The Abbi Agency

MARCH 23, 2021

Many businesses found themselves pivoting in 2020, and the need for clear, effective marketing was as important as ever. In July, The Abbi Agency acquired UK-based digital shop Made by Chance, and that focus and investment on digital marketing is on display with two Gold wins for website development. Nine Dot Arts – Consumer Website.

Advertising 246

Advertising Social Media Healthcare Website 246

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.

Platform 317

Platform Sponsors Social Media Events 317

Smart Meetings

MAY 3, 2024

He most recently served as global president of Deployed Technologies (DTech), and he brings with him over three decades of experience in luxury hospitality companies. Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal.

Social Media 264

Social Media Hospitality Tourism Tourism 264

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. But with the world changing so fast, and technology popping up everywhere, it’s easy to get lost. We’re here today to help you navigate the uncertain waters of marketing.

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Endless Events

JULY 5, 2022

the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Over time, we started building a big influence in the events industry.

Events 317

Events Audience Social Media Planner 317

Endless Events

JANUARY 14, 2022

In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. What Is Community Marketing?

Trends 313

Trends Virtual Events Platform Vendor 313

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. As the technology sector within the industry grows, many planners are leaving traditional event planning for event technology jobs.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Endless Events

AUGUST 8, 2022

They update us on how chatbot technology has evolved in recent years and how you can use event chatbots to successfully engage a community year-round. Brandt jumpstarts today’s discussion by asking Chuck to talk about how 42Chat and its technology have worked through the pandemic over the last couple of years. . .

Events 367

Events Communications Communications Social Media 367

Smart Meetings

MARCH 4, 2019

Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.

Proposal 254

Proposal Advertising Sponsors Social Media 254

Endless Events

MARCH 15, 2019

We are seeing giant leaps forward in technology. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST. However, this bleeding edge technology in AI is not quite ready for mainstream use yet. Assistive technology.

Trends 314

Trends Automation Events Technology 314

Endless Events

MAY 26, 2022

The Brew Crew explains everything in layperson’s terms and gives the listeners some advice about getting started in the exciting world of futuristic event technology. as a comparison: social media and not being present due to smartphones are antithetical to experience design.” to using Fortnite as a venue.

Events 316

Events Social Media Planner Trends 316

Smart Meetings

AUGUST 26, 2022

The intent of touching down in major markets was not only to host elegant parties but also to gather feedback during roundtable discussions from industry professionals, from planners to executives, on how to better execute events and produce elevated experiences. “So with 100 guests in attendance. Extending Digital Reach.

Entertainment 246

Entertainment Social Media Venue Planner 246

Endless Events

FEBRUARY 16, 2018

Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Click To Tweet.

Management 237

Management Event Apps Social Media Events 237

Endless Events

JANUARY 26, 2018

Another excellent tool you need under your belt is a solid social media strategy. This makes having an active social media presence a non-negotiable these days. This special report sums up just how much of a role technology has to play throughout your event’s lifespan. Event Tech Is Going Strong in 2018.

Event Planning 248

Event Planning Social Media Events Media 248

Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

Event Marketing 148

Event Marketing Marketing Marketing SEO 148