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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A January 2018 report from WeAreSocial and Hootsuite explains just how important socialmedia is in the average internet consumer’s life. Most attendees walk around events with immediate access to socialmedia.
But while you use those services a lot, do you really know how to engage your audience on socialmedia? Up-And-Coming Rules for Event Marketing. With the rapid evolution of the events industry, are you aware of the new rules when it comes to event marketing? We all use Facebook, Instagram, Twitter and even LinkedIn.
If theres one word that sums up the best approach to handling social-media uncertainty especially organic social its diversification. To truly stay ahead in a changing the social-media environment, monitor trends daily. Make sure your social and paid media teams communicate and collaborate.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry. The game has since changed.
Getting people hyped about your event requires a few tricks and at least one marketing maestro. Fortunately, with the help of socialmedia , things can be a bit easier. No matter what you plan to organize, know that you should never underestimate the power of socialmedia. Yes, socialmedia helps here too.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. Sure, landing pages, socialmedia, and content are common, basic knowledge. Grab the popcorn and keep on reading!
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. It can turn that conversation into a training module and create blog and socialmedia posts. “We
While the way forward might have been uncertain a year ago, the path is now becoming very clear: event technology should be at the core of your event strategy. marketing efforts : reach your audience through ads, socialmedia, and email marketing. Step Aside, Event Technology Coming Through!
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.
Technological considerations play an important role in creating RFPs. Your technology can make or break your event. Are you gathering for marketing, networking, or community building? SocialMedia. Is social sharing within the event app encouraged, or restricted? Type of Event. Content Development.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. An empowering takeaway from MarComm Strategist Sherron Washington is that when it comes to socialmedia, sometimes less is more.
2018 event marketing trends point to video becoming this year’s content marketing juggernaut. With everyone rushing to upload their own talking heads and animated content, is there still a place where you can share your video content and get it seen in this saturated market? Event Professionals Go Back to the Lab.
You also need to do enterprise event marketing and take your management, analytics, and execution to a higher level. Secure Your Sponsors through Marketing. However, recruiting sponsors requires an entirely different marketing campaign. Getting Experiential Marketing Right. A Primer to Enterprise Event Marketing.
For more than half of them, in fact, events are the most valuable marketing channel. Despite the enthusiasm, companies may be missing out on the competitive advantage events offer, warned the report, titled “The Event Marketing Evolution: An Era of Data, Technology, and Revenue Impact.”. The reason? Missed Opportunity.
Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?
Marketing and promotion. Surprisingly enough, socialmedia isn’t the main driver. A solid majority (63 percent) of respondents said that word of mouth was the best way to reach potential attendees, while socialmediamarketing came in second place, at 49 percent. Technology Reigns Supreme.
With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. “It changed the way people traveled, and it also changed the way destinations had to market why people should travel there.”
This comprehensive guide will delve into the intricacies of conference management, from the initial planning stages to post-event analysis, equipping you with the knowledge and tools to navigate challenges and leverage cutting-edge technologies to ensure your event’s resounding success.
Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2
That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. After all, mismanaged technology is sure to cause migraines. In fact, technology is getting friendlier and more intuitive, not to mention smarter. But is that a legitimate reason to skimp on event tech?
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
That’s because technology is merely the tool for gamification, it isn’t the strategy or the solution. To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example.
Despite advances in event technology and event apps, the behind-the-scenes of the industry is still filled with old practices. The Many Challenges of Event Marketing. Likewise, there is no widespread adoption of best practices such as “bottom-of-the-funnel” metrics and even event marketingtechnologies. Try This Shortcut.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics.
Additionally, many in-house event marketers and planners seek out partnerships with event management companies that help them in the event planning process and build a strong event strategy. Event Platform & Other Event Technology. If you intend to use video content for marketing purposes, set aside a post-production budget.
Many businesses found themselves pivoting in 2020, and the need for clear, effective marketing was as important as ever. In July, The Abbi Agency acquired UK-based digital shop Made by Chance, and that focus and investment on digital marketing is on display with two Gold wins for website development. Nine Dot Arts – Consumer Website.
Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.
He most recently served as global president of Deployed Technologies (DTech), and he brings with him over three decades of experience in luxury hospitality companies. Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal.
Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. But with the world changing so fast, and technology popping up everywhere, it’s easy to get lost. We’re here today to help you navigate the uncertain waters of marketing.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. Over time, we started building a big influence in the events industry.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. What Is Community Marketing?
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. As the technology sector within the industry grows, many planners are leaving traditional event planning for event technology jobs.
They update us on how chatbot technology has evolved in recent years and how you can use event chatbots to successfully engage a community year-round. Brandt jumpstarts today’s discussion by asking Chuck to talk about how 42Chat and its technology have worked through the pandemic over the last couple of years. . .
Now, with data and technology bringing advertisers closer to their audiences, brands expect to see clear and conclusive evidence that sponsorships yield sufficient return on investment. The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report.
We are seeing giant leaps forward in technology. Below you can watch Will Curran of Endless Events , Alex Plaxen of Little Bird Told Media talk all about their favorite 2019 Event Tech Trends at GOWEST. However, this bleeding edge technology in AI is not quite ready for mainstream use yet. Assistive technology.
The Brew Crew explains everything in layperson’s terms and gives the listeners some advice about getting started in the exciting world of futuristic event technology. as a comparison: socialmedia and not being present due to smartphones are antithetical to experience design.” to using Fortnite as a venue.
The intent of touching down in major markets was not only to host elegant parties but also to gather feedback during roundtable discussions from industry professionals, from planners to executives, on how to better execute events and produce elevated experiences. “So with 100 guests in attendance. Extending Digital Reach.
Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Click To Tweet.
Another excellent tool you need under your belt is a solid socialmedia strategy. This makes having an active socialmedia presence a non-negotiable these days. This special report sums up just how much of a role technology has to play throughout your event’s lifespan. Event Tech Is Going Strong in 2018.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
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