Endless Events

AUGUST 10, 2018

To many event professionals, trade show engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about trade shows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their trade shows memorable.

Trade Show 168

Trade Show Audience Training Registration 168

Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

Event Marketing 272

Event Marketing Marketing Marketing Social Media 272

Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

Marketing 296

Marketing Marketing Audience Social Media 296

Endless Events

OCTOBER 5, 2018

The Many Challenges of Event Marketing. Likewise, there is no widespread adoption of best practices such as “bottom-of-the-funnel” metrics and even event marketing technologies. Continuing our discussion, how do you plan to use virtual or augmented reality in your trade show? Is Social Media Marketing Too Hard?

Social Media 232

Social Media Trade Show Automation Events 232

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Endless Events

JANUARY 19, 2018

This week, we have a few tips for making your trade show booth stand out and managing your social media better. Partnership event marketing or co-marketing of events is also an idea that’s getting more popular. Trade Show Tips for the New Year. Going on a trade show this 2018?

Trade Show 230

Trade Show Social Media Audience Attendee 230

Bizzaboo

JANUARY 6, 2025

Trade Shows: Showcasing the latest products, services, and technologies, trade shows provide a platform for businesses to connect with potential customers and partners. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.

Conference 105

Conference Management Automation Social Media 105

Smart Meetings

APRIL 10, 2025

Strategies for Attracting and Accommodating Smaller Meetings To effectively serve this emerging market, hotels need to adopt a combination of flexibility, personalization, and technological advancements. By understanding these shifts and the clients evolving needs, hotels can position themselves as a go-to partner for smaller-scale events.

Meeting 130

Meeting Advertising Booking Remote 130

ADMEI

MAY 15, 2024

3 Reasons to Hire an Accredited DMC 15 May 2024 In the dynamic realm of event management, trade shows serve as pivotal hubs for engagement, networking, and brand representation. There are many benefits of trade shows for professionals in the meetings and events industry. These strategies can help.

Trade Show 235

Trade Show Rehearsal Destination Management Social Media 235

Endless Events

NOVEMBER 16, 2018

After all, you can’t market an event without a venue, and you can’t hype an audience if you don’t have presenters or entertainment. They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Engaging with audience and media. Creative Committee.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms ! Gamification Ideas.

Platform 317

Platform Sponsors Social Media Events 317

Endless Events

AUGUST 31, 2018

The Trade Show, from the Eyes of Attendees. For any attendee, the trade show and its booths will always be the center of attention. You should also consider how the attendees move not just when inside the trade show, but also while in different segments of the city. Marketing Your Next Event like a Pro.

Certification 212

Certification Virtual Events Event Planning Trade Show 212

Endless Events

OCTOBER 2, 2019

Can we get an event marketing plan up in here? Because no matter how you feel about it, marketing is a fundamental part of any business. We’re here today to help you navigate the uncertain waters of marketing. And more specifically, of creating an event marketing plan. Why Do I Need A Marketing Event Plan?

Event Marketing 207

Event Marketing Marketing Marketing Events 207

Endless Events

MAY 13, 2022

Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.

Preparation 334

Preparation Event Planning Certification Human Resources 334

Smart Meetings

JULY 12, 2024

Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Axel Najera Axel Najera, Fairmont Mayakoba Fairmont Mayakoba appoints Najera to the role of assistant director of marketing.

eCommerce 265

eCommerce Public Relations Site Selection Hospitality 265

Endless Events

NOVEMBER 2, 2021

For almost 20 years, Deanna has worked on fundraisers, conferences, trade shows, and other events ranging in size from 10 to 20,000 attendees. Deanna is a truly holistic event professional ; she’s done everything from conferences to trade shows. Creating an ideal attendee experience is almost second nature to her.

Planner 317

Planner Trade Show Logistics Events 317

Endless Events

FEBRUARY 16, 2018

Whether it’s picking out the right event management system or marketing partners for promotion, we face a dozen important decisions about our events each day. Below are articles about how to choose partners for marketing, choosing event management software, and even how to run events to max out engagement. Click To Tweet.

Management 237

Management Event Apps Social Media Events 237

Smart Meetings

FEBRUARY 27, 2023

Do you need to find new monetary sources for conferences, conventions and trade shows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.

Conference 279

Conference Sponsors Trade Show SEO 279

Endless Events

SEPTEMBER 28, 2018

Despite High Costs, Events Are Still the Best Marketing. Single-day events continue to be the most popular type which around half of some companies’ marketing budgets. Social media is another field altogether, and knowing how to create a good video is just the start. Social Media for Trade Shows.

Social Media 185

Social Media Meeting Trade Show Promotion 185

Smart Meetings

AUGUST 23, 2024

Mercedes Miller Mercedes Miller, The ATL Airport District Convention & Visitors Bureau Miller takes on the role of president of The ATL Airport District Convention & Visitors Bureau , the destination marketing organization for the cities of College Park, Hapeville and Union City, following Cookie Smoak’s retirement.

Hospitality 231

Hospitality Promotion Communications Communications 231

Endless Events

MAY 12, 2022

This is a well-rounded and pragmatic episode that touches upon the reality of event planning, budgeting, event marketing, event strategy, proving event ROI, and more. ” For instance, why do marketers have resources whereas event planners don’t? “Meanwhile, marketers made more money.

Planner 320

Planner Events Virtual Events Trade Show 320

The MICE Blog

MAY 28, 2020

While there’s a shift happening as I write, on a recent MICE Exchange Instagram Live Episode with Sabrina Meyers from Hot Hospitality Exchange (you can follow us on Instagram @themiceblog and @hothospitalitye ), we discussed the event industry’s fragmentation caused by geographic market segmentation. . Why is segmentation necessary?

Marketing 130

Marketing Marketing Trade Show Social Media 130

Endless Events

SEPTEMBER 21, 2018

That is the highly competitive nature of today’s trade show landscape. Many factors play a role here, from technology to the natural charm of your trade show staff. Those who can’t jump into social video are often those who either have no budget or know-how in video editing.

Trade Show 205

Trade Show B2B Entertainment Events 205

Smart Meetings

APRIL 7, 2023

Job titles (Meeting Planner, Director of Marketing, IT) Geographic areas (East Coast, West Coast, or specific states) Work as a solopreneur, small company, mid-sized or enterprise organization Let attendees learn about each other without any additional structure.

Networking 278

Networking Events Trade Show Attendee 278

Endless Events

SEPTEMBER 25, 2019

Blame it on the Millenials, or blame it on social media. But it’s kind of making your attendees into your marketing department. Think of what that would cost in a media buy to get people to see your event and find out about your event. Social media has done a lot of things to mankind.

Social Media 245

Social Media Events Media Attendee 245

Endless Events

JULY 13, 2018

For example, repeat registrants would mean they are really engaged, and a high level of social media activity means they are spreading the word. Rope These 5 People into Your Trade Shows. There are 5 kinds of people that attend trade shows. Which type would benefit your trade show the most?

Attendee 159

Attendee Trade Show Audience Rehearsal 159

Smart Meetings

OCTOBER 23, 2023

If all the meetings that we have re-scheduled for 2024 come through, we will show a very nice gain in the group market.” Inflated rates were accepted by the leisure market traveling in distressed times. Taylor continues, “I also wish planners would involve destination marketing organizations more.

Meeting 264

Meeting Proposal Contracts Contracts 264

Convene by PCMA

JANUARY 19, 2023

With the return of in-person trade shows and conferences, event marketers got back to doing what they love — bringing people together for inspiring, educational, and productive experiences. Here’s how mdg professionals resolve to renew their approach to digital marketing, branding, messaging, and more.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Stova

MAY 11, 2023

Trade shows are back and better than ever. Today’s shows mix in-person and virtual formats, creating exciting opportunities to win over new customers. This article explains how to create a trade show marketing plan that drives traffic, leads, and conversions sky-high in 2023. Step 1: Set goals.

Trade Show 52

Trade Show Marketing Marketing Prospect 52

Bizzaboo

APRIL 19, 2023

Event marketing can be a complex and time-consuming process, but it is essential for ensuring that your event is a success. A well-crafted marketing plan for events will help you reach your target audience, generate interest in your event, and drive ticket sales. Curious how to create a marketing plan for an event?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Social Tables

SEPTEMBER 14, 2021

A 2020 Bizzabo report showed that over 80% of B2B marketing professionals ranked event engagement as an important KPI for determining an event’s success. With the majority of B2B marketers in agreement, it’s safe to say that successful events and event planners are able to engage with their audience. Utilize social media.

Social Media 176

Social Media Registration Virtual Events Audience 176

Convene by PCMA

OCTOBER 10, 2022

Connected TV services such as Netflix, Hulu, and Disney+ are good options for marketers looking to advertise their events. In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events.

Advertising 105

Advertising Marketing Marketing B2B 105

Bizzaboo

JUNE 21, 2023

That’s why you’ll find a large portion of this piece is dedicated to event marketing attribution, as well. Event ROI is a flexible term that indicates the net value an event marketer gets from an event for the net cost that goes into producing it. But beyond wishful thinking, the market presents clear evidence that this is the case.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

MeetingsNet

FEBRUARY 23, 2024

Last year was a watershed for short-form video, and especially for videos less than four minutes in length—perfect for event marketers who want to deliver maximum impact before interest in a piece of content fades among potential attendees and exhibitors.

Event Marketing 92

Event Marketing Marketing Marketing Trade Show 92

Convene by PCMA

DECEMBER 11, 2024

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants.

Trade Show 52

Trade Show Social Media Events Trends 52

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. You also need the crowd that goes with it, aka social media, and the online influencers who lead them. Avoid These Marketing Missteps. However, technology alone won’t cut it.

Events 233

Events Automation Venue Certification 233

Bizzaboo

DECEMBER 6, 2023

Attending conferences is one of the best ways to stay ahead in the ever-changing marketing industry. Learn from thought leaders at successful brands, discover new tools, and get to know your colleagues at these 2024 marketing events. Product Marketing Summit Chicago 2023 11/15/23 Chicago, IL Nov.

Marketing 105

Marketing Marketing Conference Affiliate 105