Advanced Travel and Tourism

AUGUST 16, 2022

Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. Travel and tourism are no exception.

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Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

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Smart Meetings

MARCH 25, 2025

Read More : Empowering a New Generation of Association Leaders Becker is proud of how the program partners with the meetings and events industry to include students in Outlook Forum , IMEX and other travel industry gatherings to see first-hand the types of career paths possible.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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Advanced Travel and Tourism

APRIL 16, 2024

Based on our recent findings and given all the options at their disposal — both digital and traditional — how are DMO marketers planning to allocate paid media resources in 2024? Survey respondents indicate that social media (heavily favoring Meta brands Facebook and Instagram) gets the biggest share of the budget’s pie.

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

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Smart Meetings

JANUARY 14, 2025

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. The San Diego Tourism Authority works closely with local authorities to stay updated on local fire conditions and shares any potential impacts to travelers via social media and on this website.

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Advanced Travel and Tourism

FEBRUARY 28, 2022

Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.

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Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

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Dana Communications

FEBRUARY 20, 2023

When we leverage life-stage marketing, we’re able to reach our targets at the right moment in time with the right message. As travel and hospitality marketing experts, we zero in on a specific life stage within a generation. The post Set the Stage: Why Life Stage Marketing is a Must appeared first on Dana Communications.

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Advanced Travel and Tourism

AUGUST 22, 2023

In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.

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Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time.

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Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Tourism Tiger

OCTOBER 9, 2024

Discover why a dedicated website is essential for travel operators beyond social media. Learn how SEO, control, and detailed offerings drive bookings. Contact us for expert tourism websites.

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Social Media Media SEO Travel 105

The Abbi Agency

JULY 27, 2021

If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.

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Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Successful tourism trails have a common theme that draws travelers who lean into that particular interest. There’s a target market for everything, and tourism trails are no exception.

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Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Dana Communications

AUGUST 20, 2024

Imagine a niche hotel trying to stand out among other properties in a saturated and competitive market. They connect with a local travel influencer known for giving their audience authentic reviews and experiences. Their tone on social media should be aligned with your brand’s voice. Who is their audience?

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Dana Communications

DECEMBER 19, 2023

Can you imagine someone asking why Instagram is part of your marketing efforts? Because Instagram delivers proven engagement with your audience and holds huge sway in travel inspiration. Yet many marketers DO question whether or not TikTok should be part of their social media strategy. Of course not!

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Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. Dissecting the Forbes Travel Guide.

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Proposal Marketing Marketing Social Media 201

Advanced Travel and Tourism

FEBRUARY 24, 2025

In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. This transition presents unique opportunities for inland destinations to capitalize on changing traveler preferences.

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Dana Communications

NOVEMBER 3, 2024

from 2023 to 2030 But we (and surely you) are most interested in the role AI plays – and will continue to play – in travel marketing. By using AI for real-time monitoring, you can tap into a 24/7 sweep of data from social media, news outlets, blogs and chat forums, instantly identifying relevant discussions.

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Solimar International

DECEMBER 2, 2022

At that time, widespread internet usage had already wildly changed the landscape of the industry, increasing customer autonomy from the days of travel agency appointments and packages. Read on to learn the history of how social media changed the tourism industry. The tourism industry before social media.

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Social Media Media Tourism Tourism 98

Dana Communications

SEPTEMBER 19, 2023

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Reach out to Lynn Kaniper at 609.466.9187 ext.

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Smart Meetings

MARCH 7, 2025

The answer lies in drip email marketing campaigns. Despite the rise of social media and apps, email continues to provide the highest ROI delivering $38 for every $1 spent , more than triple the ROI from social media. How can you stay top-of-mind without overwhelming your prospects?

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Automation Social Media Prospect Booking 130

Advanced Travel and Tourism

AUGUST 20, 2024

In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Economic Downturn: A Budget Travelers Boom Economic downturns tighten wallets, but also spark a surge in budget and localized travel.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Event Marketing Marketing Marketing SEO 148

Smart Meetings

FEBRUARY 7, 2025

Louis , bringing over two decades of leadership in travel and tourism. Mgeni Mpolo Mgeni Mpolo, Pendry West Hollywood Pendry West Hollywood appoints Mpolo as director of sales & marketing. Read More: Smart Moves at Travel Portland, Metro Toronto Convention Center and More The post Smart Moves at Explore St.

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Medical Meetings Sustainability Government Promotion 147

Bizzaboo

JANUARY 6, 2025

Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.

Conference 105

Conference Management Automation Social Media 105

Smart Meetings

MAY 3, 2024

He brings over 30 years of expertise in the travel and tourism industry and has served in executive roles local to the region for 15 years. Peter Falke Peter Falke, Waldorf Astoria Los Cabos Pedregal Falke takes on the role of director of sales and marketing for Waldorf Astoria Los Cabos Pedregal.

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The Abbi Agency

AUGUST 18, 2021

Luxury-Oriented Millennial Travelers. As the post-pandemic travel sector continues to rebound quickly, Millennial consumers are playing a key role. As the post-pandemic travel sector continues to rebound quickly, Millennial consumers are playing a key role. Spending on luxury travel by Millennials is projected to grow an 11.9

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Advanced Travel and Tourism

AUGUST 16, 2022

In the “olden days” before social media, videos were either professionally produced or recorded on home camcorders that stayed tucked away on our private media shelves. social media. Download our latest whitepaper to learn the most effective ways to use social channels to drive your tourism marketing.

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Advanced Travel and Tourism

OCTOBER 21, 2021

When someone decides on a destination for their next vacation, they’ll turn to Google or travel sites to plan the details — where they’ll stay in that city, what activities they’ll do, etc. Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc.

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Audience SEO Advertising Social Media 246

The MICE Blog

JANUARY 9, 2025

Additionally, preliminary matches were organised so that each team played in the region of Germany closest to its base, reducing travel, which is the primary source of emissions. To further support low-emission travel, our partner Deutsche Bahn has offered attractive ticket options, encouraging as many fans as possible to travel by train.

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The Abbi Agency

APRIL 23, 2021

It’s the same story with Instagram campaigns — no matter whether your brand is working with influencers or creating a special look for a travel destination. You can learn more about that by reading our latest edition of our annual Travel Influencer Study , or by checking out the podcast I did on Destination Marketing in 2021.

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Smart Meetings

AUGUST 27, 2018

Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well.

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Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. The Travel Foundation and the U.S.

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