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Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. Holograms as Speaker Catcher “The No.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Consider speakers for your hybrid event.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.
Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Speaker profile visits. CTA clicks.
How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. What do your attendees think about your event? Are they likely to support your event next year?
What we found is that it really does us no good to source the speakers more than six months out because something will come up then they’re not able to do it. I would say it takes about two hours per speaker that you have. Even as simple as telling our webinar speakers, okay, you have to turn your camera on.
Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. The best emcees energize the crowd, keep them attentive and get them excited for the next speaker. The Best Speakers.
Because everyone involved in the experience – you, the attendees, the speakers, the entertainment – will be attending the event remotely. But while it’s easier for planners to have control over their own connection and train the speakers in the same sense, it’s not quite as easy on the attendee side.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. What does your sponsor forecast look like? Did you have sponsors in your previous event? Includes everything from Google ads to vendor and sponsor associated costs.
This person will moderate the chat, take questions, and pass them on to the speakers, as well as consistently work to engage with those who can’t be physically present. Not Training Your Speakers. Speakers have their work cut out for them. Opting For The Wrong Sponsors.
Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?
From choosing the right venue to coordinating speakers, managing schedules, and curating meaningful experiences, conference management requires a combination of creativity, strategic thinking, and an incredible eye for detail. To enhance efficiency and impact, consider opportunities to automate key processes.
Your speakers, your agenda, everything like that. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. A lot of which is via email so we’re going to talk a lot about email marketing for a split second. What’s really cool is that you can sponsor that.
What are your marketing and financial goals? Market research can be a powerful tool here. Do you just want a speaker talking to the audience? Find Speakers. The speakers are one of the most important parts of the show. Ask your speakers and influencers to post on their social channels about your event.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. You can get the host or speaker to do a show of hands, or ask people to use your hashtag to send questions.
Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. It’s hard for the speaker to monitor the chat and answer Q&As while presenting. People used Zoom to host virtual events as well as catch up with their loved ones.
That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.
Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms !
This platform is the place through which you, your attendees, your speakers, the sponsors, and the entertainment will connect. Just like venues – there are dozens of platforms available in the market. Things like breakout rooms, small meetings, sponsor activations, and entertainment are still possible.
AER partnered with KLM as the main sponsor and chose modern venues that aligned perfectly with its goals. No one missed the timed workshops and the classic travel market. Sustainable knowledge transfer and expert binding : AER entered into mostly long-term relationships with speakers and experts.
More than 40 speakers and industry leaders were also expected to attend. Still, many attendees, exhibitors and speakers were still on site. Scheduled participants included 100-plus top travel companies, including airlines, cruise lines, hotels, coach, rail, tour operators and others. What lessons does Cole draw from the experience?
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Ready to get started?
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. ATTENDEE DATA AS A MARKETING ASSET. GIVE VALUE TO EXHIBITORS.
The venue was perfect and the speakers top-notch. Speakers want to present remotely, and attendees and sponsors are starting to drop off. The fact is your event deserves to be successful despite all the uncertainties in the market. What if travel policies change, and speakers, attendees and sponsors start to cancel?
Are you gathering for marketing, networking, or community building? Do you need to account for company or sponsor logos? Determining the branding needs is important to ensure the app will meet marketing specifications. Will you have any featured speakers? Should those speakers be linked to any sessions? Networking.
To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. Engaging with event sponsors. PURPOSE: Boost engagement with sponsors or exhibitors. What is gamification for events?
And so naturally, the market followed. One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. A note to planners : The virtual booth offerings for exhibitors and sponsors are limited, but the built-in floorplan amplifies traffic to the onsite booths.
While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. But as the market became saturated with poorly delivered experiences, a new phenomenon in consumer behavior emerged – webinar fatigue.
Instead, event marketers should explore the middle ground between such categories, blurring the lines between the face-to-face and digital world. But this is no easy feat; research shows that 46% of event organizers say that speakers struggle to simultaneously engage a virtual and in-person audience. The same goes for content delivery.
You’re dealing with vendors, speakers, performers, caterers, marketers, the media, you name it. If you have multiple people working on marketing materials for your event, the Creative Cloud is a must-have. Airtable is an excellent resource for event managers who need to track attendees, press releases, or marketing materials.
Thanks to social media—and a whole host of event marketing platforms—it’s never been easier to set up a networking event. Probably the most important point to make when marketing an event is to clarify the reasons why the event is taking place. Market and Promote the Event Well. Will there be enough engaging activities?
That is the amount of time it will take to establish goals, gather the technological solutions necessary to tell your story, get in touch (and, in some cases, help train) speakers, designing the program, coming up with the marketing strategy, and more. 1 month out : the event website should go live by now.
This will include things like speaker fees, entertainment fees, event platforms , the technical and production costs, and so on. There are hundreds of platforms like this that offer courses and packages about everything and anything – sales, marketing, business, pottery, you name it! But you don’t have to stop there.
More robust tracking can more meaningfully bring events into the marketing funnel securely and sustainably. “As Access: Technology-enabled name tags could allow attendees to touch badges or click a button to exchange contact information, download speaker presentations and check-in on site. Organizer/Sponsor Benefits.
Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. Event Video Storage: A Marketing Game Changer. Let’s take post-event marketing, for example.
Through a platform, you can gather data, share resources, and even increase the visibility of your event sponsors. Market Your Event App Separately. It’s tempting to market your event app at the very bottom of an email announcement about the event itself, but how many people will see that? . Speaker bios. QR scanning.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
But before you get too entrenched in booking speakers or drawing up venue contracts, it’s best to think about how you’ll get results from an in-person event. From there, it’s as easy as plugging the data into your sales or marketing system to start the lead nurturing process. How can you track attendee metrics? Or engagement?
At the same time also for sponsors, this was still something which was a little bit uncommon. Because it was still something which is a little bit new kind of for the sponsors, especially when it comes to the smaller sponsorships then this might be quite difficult actually because they don’t have the experience” A Learning Curve.
Everybody was really happy to be able to come together and see some of these speakers that we were all excited about even in this online setting. This allowed the speaker to be there chatting as well because they weren’t presenting live, which added a little bit more engagement. B2B marketing budgets, and finally, branding.
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