Advanced Travel and Tourism

OCTOBER 29, 2024

We at Advance Travel & Tourism were honored to once again attend and sponsor the Tennessee Governor’s Conference on Hospitality & Tourism in Chattanooga. Because TNHTA and Chattanooga Tourism Co. put on such an insightful event, we wanted to share some of our key takeaways from the conference below.

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Endless Events

JUNE 15, 2022

Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .

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Advanced Travel and Tourism

DECEMBER 11, 2024

Lastly, thank you to all the sponsors for supporting this wonderful organization. As destination marketers in Florida, we sometimes face challenges beyond just the sunshine. What we do here truly matters to the overall Florida tourism industry.

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Endless Events

JULY 12, 2018

But, with the ability today to measure metrics and pinpoint specific results, it’s essential to be able to show how event marketing efforts were successful. After all, marketing is allocated a considerable portion of the budget, and we need to be able to show evidence that marketing investments are worth the money spent.

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Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

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Smart Meetings

NOVEMBER 7, 2024

1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If You pre-load it with information on the destination, information about the conference, the theme, sponsors, whatever you want. Holograms as Speaker Catcher “The No.

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Endless Events

AUGUST 28, 2019

Calling all Marketing savvy planners, because it’s time to talk about how to create a Marketing influencer campaign! Especially when it comes to Marketing! But have you ever wondered how influencers can help with your event Marketing? But have you ever wondered how influencers can help with your event Marketing?

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Endless Events

JUNE 1, 2020

Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.

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Endless Events

SEPTEMBER 20, 2022

With so many events vying for your attendees’ attention, an intentional, targeted event marketing strategy can be an essential way to help your event stand out from the crowd. Read on to learn about the Event Marketing KPIs that should be an essential part of your event marketing strategy: . Email Open Rates.

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Endless Events

FEBRUARY 28, 2023

With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.

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Endless Events

MARCH 24, 2022

While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good event marketing metrics. Marketing KPIs. Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Processing fees paid.

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Bizzaboo

DECEMBER 4, 2024

How about sponsors? In this post, we’ve compiled 51 must-ask event survey questions that you can paste directly into your post-event surveys to gain crucial insights into the attendee, sponsor, and employee experience. Measure ROI for sponsors and exhibitors. What do your attendees think about your event?

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Endless Events

JUNE 24, 2020

Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. A lot of which is via email so we’re going to talk a lot about email marketing for a split second. Also, consider a special offer when it comes to sponsors’ products that they serve. Communication Aspect.

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Endless Events

MARCH 3, 2022

How effective is social media marketing anyway? Tune in and find out the recipe for marketing success outside social media platforms! “Most promotion of events occurs online through social media ads, websites, and pages of certain websites used to market events. ” Lean On Your Sponsors.

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Endless Events

JULY 21, 2020

And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. Big time sponsors get a general session everyone has to attend and then others get a breakout room or maybe an exhibit booth. But at the end of the day, the answer is marketing.

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Convene by PCMA

JANUARY 6, 2025

The LEGO Group and Universal Products & Experiences teamed up to release LEGO sets featuring characters and scenes from the movie musical Wicked,” part of the film’s marketing strategy. Here are four ways to create the same marketing wizardry for your events and one cautionary tale.

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The Abbi Agency

MARCH 30, 2021

Privacy Is Changing Online Marketing – Are You Ready? Digital marketing has made leaps and bounds when it comes to personalized messaging. Gone are the days of Viagra pop-ups; instead, marketers have ushered in a new era of individualized marketing. It simply forces marketers and platforms to reexamine how they operate.

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Endless Events

FEBRUARY 11, 2022

Most event platforms on the market offer both in-person as well as virtual event gamification solutions. To gamify means to take the mechanics of a game and give them non-gaming applications in workplaces, marketing strategies, or events. No wonder it has become one of the most popular benefits of event platforms !

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Endless Events

APRIL 9, 2021

While many will be mindful of basics like marketing and project management, few will know that they have to consider costs involving equipment, labor, and studios. What does your sponsor forecast look like? Did you have sponsors in your previous event? Includes everything from Google ads to vendor and sponsor associated costs.

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Endless Events

JANUARY 27, 2022

I’m an event professional, a marketer, a person who has planned events. I’ve been on planning teams as well as a sponsor and an exhibitor.” Same thing in marketing: “If I invest my money as a marketer into Google, I’m paying for impressions. You don’t want to spook a sponsor.

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Endless Events

APRIL 21, 2023

That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Will starts with Endless’ very own Nicole Seymour.

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Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?

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Smart Meetings

MARCH 4, 2019

The good news is that sponsorship spending is forecast to surpass other forms of marketing and advertising in 2019, according to an IEG report. Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. These three strategies to get the most out of a sponsor partnership: 1.

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Smart Meetings

FEBRUARY 27, 2023

Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.

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Endless Events

JUNE 10, 2022

The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Post-Event Debrief Questions For Sponsors. How do we boost interactivity for the event? Send thank-yous.

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Endless Events

APRIL 14, 2020

At the same time also for sponsors, this was still something which was a little bit uncommon. Because it was still something which is a little bit new kind of for the sponsors, especially when it comes to the smaller sponsorships then this might be quite difficult actually because they don’t have the experience” A Learning Curve.

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Endless Events

JANUARY 14, 2022

Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. What Is Community Marketing? No wonder it is one of the biggest event trends to keep an eye on in 2022!

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Smart Meetings

APRIL 27, 2021

In Smart Meetings ’ webinar, “ Hybrid How-To: A Step-by-Step Guide to Hosting a Successful Hybrid Event ,” Alyssa Peltier, senior event marketing manager for Cvent , shared strategies to get us there with fewer hiccups. First, marketing. “We’re Then there are your sponsors and exhibitors. Lastly, insights. “We’re

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Endless Events

OCTOBER 4, 2022

If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. In marketing, you always need to prove event ROI, especially if you’re accountable to higher-ups or the folks over in accounting. . New accounts (if you do account-based marketing). Demos given.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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Endless Events

JUNE 15, 2018

Why not make life easier for your while delivering better value to sponsors? Once a sponsor finds that both your missions align and they decide that what you have to offer is something they need, then you’re on your way to forging a strong partnership. Here Are the Latest Event Marketing Strategies. Stand to Get the Most ROI.

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The MICE Blog

MARCH 27, 2025

AER partnered with KLM as the main sponsor and chose modern venues that aligned perfectly with its goals. No one missed the timed workshops and the classic travel market. The long-term goal: Significantly more sustainable travel in the German market! Well-briefed sales colleagues supported participants on-site.

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Endless Events

OCTOBER 7, 2021

I have to make this work’ And then you slowly start to move up in terms of your cost and charging more, moving up the market. You need to now look up-market to high-end enterprise clients. ” “Once you’ve moved up-market, there is then the diversification,” he continues.

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Endless Events

FEBRUARY 22, 2019

To gamify means to take the mechanics of a game (like challenges, point systems, completion bars and narratives) and give them non-gaming applications in workplaces, marketing strategies, or events, for example. Engaging with event sponsors. PURPOSE: Boost engagement with sponsors or exhibitors. What is gamification for events?

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Endless Events

MAY 1, 2020

Chances are, you prepared a good marketing strategy for your virtual event that includes steps to take pre-event. Activating Exhibitors And Sponsors. Sponsors will continue to be a big part of events, even as they shift to virtual. While this will depend on the tech-savviness of your audience, the answer is probably not.

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Endless Events

SEPTEMBER 16, 2020

Opting For The Wrong Sponsors. The importance of sponsors can’t be overstated, but rushing to choose anyone that’ll have you isn’t the best way to go about it. What type of sponsors would make sense in this scenario? Make a list of everything you want and don’t rest until you find it!

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Bizzaboo

JANUARY 6, 2025

Identifying the Target Audience: Understand the demographics and interests of your ideal attendees to tailor your content and marketing efforts accordingly. Developing a Comprehensive Budget: Create a detailed budget that accounts for all expenses, from venue rental and catering to marketing and technology.

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