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In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtualevents. But today, we’ll be jumping into the realm of marketing. And most importantly, virtualeventmarketing ideas. This means that your marketing efforts can make or break the success of your event.
Last week, we explained how to deal and package your virtualevent sponsorships. And today, we continue, with a second article about virtualevent sponsorship ideas. Yes, convincing sponsors to be a part of your virtualevent might seem like too daunting of a task.
After more than a year of helping planners navigate the complex world of virtualevents, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. What does your sponsor forecast look like? Initial Considerations.
It’s time to talk strategy – and virtualevent strategy, at that! And our lovely host today, Sarah Christl, is one of the amazing people who hop on calls with people to learn more about their events. She noticed that most people seem to be completely forgetting about the strategy side of virtualevents!
Understandably, the advent of virtualevents came to shake the very core of the industry. With countries shutting down and social distancing measures put in place, virtual experiences are the only choice planners have to stay afloat. Thankfully, most event profs seem to be handling the transition quite well.
Virtualevent planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtualevent planning checklist!
Finding a virtualevent sponsorship idea that suits you can seem hard at first. And the concept of a virtualevent sponsorship fits right into this category. Our incredible host Will Curran has not 10, not 20, but 28 exciting ideas to get the ball rolling on your next virtualevent. Event Website.
This week we’re diving into the dozy topic of how to plan a virtualevent. And we’re not strangers to futuristic events here at Endless! We’ve covered topics such as how to plan an event without visiting the venue , how Virtual Reality can impact the events industry , and much more.
Preparations for your event might be in full swing, but there are still virtualevent concerns you must address! A quest to help you dive into the world of virtualevents as seamlessly as possible. For instance, we gave you an overview of how to convert an in-person experience into a virtual one.
If you’re planning a virtualevent, you’ll want to have a meeting with a virtualevent production company ASAP. Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. Virtualevents offer a lot of brand new possibilities.
In today’s post, we’re discussing virtualevent pricing. So, you decided to take the jump from in-person to virtual. And you hired the best virtualevent production company out there to help you put together an amazing experience. One of the hardest things to figure out is the virtualevent pricing model.
Today we’re talking about sponsorships for virtualevents! But now that planners are trying to figure out how to turn in-person events into virtual ones , things get a little bit confusing. Overall, is it even possible to create such a thing as sponsorships for virtualevents?
Today we want to tackle the issues pertaining to a virtualevent timeline. Why Should I Worry About A VirtualEvent Timeline? There are hundreds of virtualevents taking place right now. VirtualEvent Timeline. 1 month out : the event website should go live by now. Let’s Go!
In this week’s episode, Will and Brandt move away from pure tech talk and talk about virtualevents for exhibitors. Unlike many would like to believe, the key to driving value in digital and virtualevents is not necessarily cutting-edge technology. Involve Exhibitors In The Process Of Planning The VirtualEvent.
Creating your virtualevent budget might feel like a complex task. Sure, you’re probably more than used to create budgets for in-person events. But how do you go about it in the scope of virtualevents? Simultaneously, new things that are inherent to virtualevents will have to be accounted for.
After all, event platforms are key to planning the best hybrid or virtualevent and are definitely here to stay. Virtual & Hybrid Event Platforms: All About Automation. First off, Will asks Kyle to talk about his thoughts on virtualevent platforms. ” Attendance Tracking In Hybrid Events.
It’s safe to assume you’ve been thinking a lot about virtualevent possibilities. Because let’s be fair, virtualevents will be the norm for a while. And surprisingly enough, not many event profs have experience with this format. VirtualEvent Possibilities: The Simplest Versions.
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Tapping into The Differences.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
Let’s talk about how to promote your virtualevent. So, you already talked to the best virtualevent production company. You now have partners that can help you turn your in-person experience into a virtual one. Brought to you by Endless Events and Design Pickle! But how do you go about promoting it?
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
People used Zoom to host virtualevents as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage.
While the main event goal of some events is to sell as many tickets as possible, others strive for higher brand recognition or good eventmarketing metrics. Attendee retention : how many attendees have attended the event before (loyalty rate); 4. Active people in the event platform each hour. Marketing KPIs.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it has become one of the most popular benefits of event platforms ! Most event platforms on the market offer both in-person as well as virtualevent gamification solutions.
What do your attendees think about your event? How about sponsors? Are they likely to support your event next year? What was the experience like for in-person versus virtual attendees at your hybrid event? These insights are essential for optimizing future events. Measure ROI for sponsors and exhibitors.
With a pandemic sweeping the world and in-person events canceled, it seemed like all was lost. But if there’s one thing event professionals are known for it’s being flexible. Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. Opting For The Wrong Sponsors.
While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. And back at the beginning of the pandemic madness, webinars, live streams, and virtualevents, in general, were welcomed by pretty much everyone.
What better way to learn more about the exciting world of event technology than listening to an awesome product spotlight episode of the Event Tech Podcast? Today, Will and Brandt bring two guests in to hear an unbiased review of Accelevents , an all-in-one hybrid, and virtualevent management platform.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
We’ve talked about exhibitors at virtualevents and virtualevent sponsorship ideas. I believe in events – bringing people together definitely works. I’m an event professional, a marketer, a person who has planned events. Send Out Post-Event Surveys.
It seems that the asynchronous communication trend has also started making waves in the meeting and events industry , namely as asynchronous hybrid events. As discussed in our 2022 Event Trends Guide , hybrid events are not simply in-person and virtualevents put together. Higher Event ROI.
And the events industry has now finally caught up with it. The pandemic normalized virtualevents , improved their production quality, and sped up the adoption of event platforms. Audience Engagement Stretches Beyond Singular Events. host sponsor giveaways and gamified challenges.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtualevent spending, and 20% of trade shows will remain virtual. But the reality is that 80% of virtual attendance is free. Start small but think big”.
Keeping the hype alive in this day and age isn’t the easiest thing, but repurposing the content of your event and using it as an external marketing tool goes a long way to keep your name on everyone’s lips. This becomes an increasingly more exciting concept with the advent of virtual and hybrid events.
2022 is going to be our best year yet; we’ve embraced exciting new event technology and hybrid events as the way of the future! If 2020 was a year of pivoting and learning about virtualevents, 2021 was a year of putting that knowledge to the test. And so naturally, the market followed. Albert’s Aha!
That event was a fantastic PLX conference focused on event partner marketing. Event partner marketing is a strategic relationship between two entities that aim to accomplish common goals, like increasing event attendance, building brand awareness, or marketing your products. Now here we are.
” The Value Of VirtualEvents. ” “2020 was when people had to forcefully move towards virtualevents,” he says. “They’d already taken money from their sponsors and their attendees. Virtualevents became a new channel for marketing folks.
In this special edition of Smart Moves, get to know Kim Niederman, the new CEO of GlobalMeet GlobalMeet , a leader in virtualevent technology, announces Kim Niederman will serve as the company’s CEO. GlobalMeet’s event technology makes fully interactive, live events available for audiences numbering over 100,000.
The events industry is waking up to the importance of event data for reaching eventmarketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure eventmarketing success. ATTENDEE DATA AS A MARKETING ASSET.
Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtualevent. Your technology can make or break your event. Type of Event. What is the purpose of the event? Do you need to account for company or sponsor logos?
Event technology solves many common event planning pain points. It saves time, optimizes event management , boosts engagement, and thus makes eventmarketing more profitable. Event Technology Provides Analytics & Data. In-person events have a notoriously big carbon footprint and produce a lot of waste.
“We live in a hybrid world where almost every major event has a virtual component, even if we don’t call it that,” said Bizzabo Chief Marketing Officer Alon Alroy. Yes, hybrid meetings are more complicated and costly, but virtual is here to stay without a doubt,” he said. There are many reasons for the residual digital.
There are all kinds of questions going through event planners’ heads right now. How do I keep a virtual audience engaged ? How do I create my virtualevent budget ? And what are some virtual trade show ideas I can use? It’s been our goal here at Endless to hold your hand through the virtual world.
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