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In this blog post, I’ll showcase the unique opportunities Stuttgart offers for your event, from hotels and venues to experiences, all with sustainability woven into the event planning process. This setup reduces transport emissions and encourages attendees to use sustainable travel options.
In July 2024 I visited UEFA EURO 2024 in Stuttgart to get insights into the sustainability initiatives in place. I spoke to Ellen Schmid, Deputy Head of Sustainability @ UEFA Euro 2024 – Host City Stuttgart. What are the key sustainability initiatives UEFA Euro 2024 is implementing to minimise the environmental impact?
Compared to last year’s Meetings Market Survey, almost twice as many event organizer respondents to this year’s survey are including sustainability requirements in their RFPs. Little’s Prism magazine , which is devoted entirely to sustainability. Michelle Russell is editor in chief of Convene.
In 2023, Smart Meetings released a stream of multimedia resources for planners to learn about sustainability in the world of events. This year, sustainability was just as much about education and how-to’s as it was about why it’s important to be sustainable. We know sustainability is important.
Impact XM shares seven sustainable action areas for planning green meetings Global event and experiential marketing agency Impact XM believes that sustainability is not an end goal, but a practice. As part of its efforts to educate its employees, clients and industry, the company created a list of seven sustainable action areas.
Expo City Dubai Lands Two Major Pre-Certifications Expo City Dubai has secured two prestigious pre-certifications for its master plan, marking a significant milestone for growing social and environmental sustainability in the Middle East and North Africa (MENA) region.
I recently visited Lucerne to attend the ‘Go Sustainable’ study trip, organised by the Lucerne Convention Bureau in collaboration with the Zurich Convention Bureau. This event brought together both destinations to showcase to event planners the extensive possibilities for organising sustainable events.
Stephanie Miller, sustainability concierge, will guide hotel guests to their most sustainable visits Marriott Marquis Washington, DC is one of the District of Columbia’s largest LEED Silver-certified hotels, and true to its green nature, it has rolled out a new sustainability program , right in time for its 10th anniversary.
and China, whose business travel markets have expanded 13.4% The growing interest in blended travel, or bleisure , where business travelers extend trips to include personal vacations, has also played a hand in boosting the market. trillion by the end of 2024. Key players are the U.S. and 13.1%, respectively, since pre-pandemic levels.
Travel Association has launched the Sustainable Travel Coalition, designed to bring its members together to develop and focus on strategies that will ensure a more sustainable future. With nearly 60 members, the Sustainable Travel Coalition will act as a forum to inform U.S. The post U.S.
But today, we’ll be jumping into the realm of marketing. And most importantly, virtual event marketing ideas. This means that your marketing efforts can make or break the success of your event. But what are the virtual event marketing ideas that you should look at, specifically? Grab the popcorn and keep on reading!
The free course in partnership with Tourism Cares discusses how to offset carbon emissions, find sustainable suppliers and offer equal opportunities for women. The best way to combat climate change is through large-scale action, which is where WeTravel Academy ’s new sustainable tourism course comes in. More Travel-focused Resources.
City Express by Marriott is gearing up to offer options in four new markets. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. In search of comfortable-yet-affordable accommodations for your next meeting or event? just became easier.
Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.
Sustainability has been shaping society for quite some time now, and we’re seeing examples of it incorporated into wellness and hospitality more and more each year. In addition, according to Booking.com’s 2023 Sustainable Travel Report , approximately 76% of respondents want to travel sustainably over the next 12 months.
The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. Celebrating #smartwomeninmeetings because it elevates everyone!
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations. The winners were announced during the Award ceremony that took place in Athens, Greece, on 21 st October 2021.
If you need a splash of nature, Denny Park has walking paths between flower beds and trees and hosts a farmer’s market on Saturday mornings. . Live jazz, yoga classes, craft markets and art exhibits are frequent fixtures that attract locals and guests. Sustainability is at the root of Element Philadelphia.
We are beyond the halfway point as an industry in prioritizing sustainability, if you go by the 14th Global Forecast from Amex GBT Meetings & Events forecast. Nearly double the percentage of Meetings Market Survey respondents — 60 percent vs. 31 percent in 2023 — are including sustainability requirements in their RFPs.
Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. If you market your destination in advance, potential customers will see your messaging and remember you for their next trip in a future season.
Read More : Neuroinclusion: Events for Everyone Sustainability is like cooking with ingredients sourced close to home, with a respect for the earth that nourishes us. Khris Baizen is a visionary in brand storytelling and experiential marketing, dedicated to crafting narratives that resonate deeply with audiences.
The post Phetchaburi, Thailand to host PATA Destination Marketing Forum appeared first on TD (Travel Daily Media) Travel Daily Media. Phetchaburi in central Thailand has been announced as the host city for this year’s PATA Destination Marketing Forum.
Targeting is a vital part of content marketing and ad creation. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work? Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking.
governing body, geopolitical conflict worldwide, and an erratic stock market. Rising costs and recruitment are challenges facing many employers today, as are sustainability and climate. Business Outlook is Good The state of the world has been unpredictable with the post-pandemic, a new incoming U.S. However, business is thriving.
1 thing it’s used for is to ‘get the ungettables,’ says Krista Cameron, vice president of industry relations for Encore Global’s Canadian market. “If They have to give two hours instead of two days to fly in, so it’s sustainable,” she says. Holograms as Speaker Catcher “The No. How do they learn?
Pádraic Gilligan, Managing Partner, SoolNua & Chief Marketing Officer, SITE In a recent session at IMEX Frankfurt, I had the privilege of participating in a panel discussion with fellow business events professionals Irina Graf (The MICE Blog), Gregory Baur (Zurich Convention Bureau) and Marvin Zemp (Luzern Convention Bureau).
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales. Once you understand how your audience behaves on different platforms, you can focus on being consistent and captivating where it matters.
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourism marketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.
A small change in the typical go-to goes a long way for the attendee, serves the immediate needs of the DMC's clients, and also enhances the overall quality of services in the destination, making it more competitive in the global market. Looking Ahead As we look to the future, the role of DMCs in shaping local economies will only grow.
Thiago Araujo Thiago Araujo, BCD Meetings & Events BCD Meetings & Events welcomes Araujo as global sustainability director. He brings over 15 years of experience working at the intersection of sustainability, business development and strategic leadership.
That spending directly supports local jobs, sustains small businesses, and fuels the economymaking inbound travel the largest service export for the United States. One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon.
Padraic Gilligan, Chief Marketing Officer, SITE & SITE Foundation Divided by a common language When I reflect on the content of some recent conferences, webinars and podcasts, I’m reminded of George Bernard Shaw’s much quoted comment about the US and Great Britain being “two countries divided by a common language”.
For a sense of how the business events industry is — or isn’t — embracing sustainability, let’s take a look at three different surveys. Only 17 percent of 340 organizers, who plan corporate, nonprofit, academic, and other kinds of event, said they are featuring sustainability in their program content.
market, were now seeing connectivity improvements with direct links from Dallas, L.A. Discussing the trends shaping the industry, Swanson noted the increasing importance of sustainability and innovation. Sustainability is at the forefront. That professional growth should also come with efficiency and sustainability in mind.
We’ve broken them down by overall event KPIs and KPIs for sessions, creative, budgeting, and sustainability. . That’s valuable for learning how to market your sessions, although it doesn’t say much about the session itself. . Email Marketing Opens and Clicks. Sustainability KPIs. Overall Event Strategy KPIs.
Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.
Djokovic is appointed as director of sales and marketing. Prior to joining the resort, she gained several years of sales and marketing experience, particularly with private club organizations. Simon, Georgia International Convention Center (GICC) Simon is appointed as sales manager at Georgia International Convention Center (GICC).
The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. The Historic Klamath regularly hosts tech mixers, and South of Market has become the go-to place for AI gatherings.
This week’s iconic guest is the knowledgeable Gianna Gaudini , an event marketing strategist who understands events inside and out. She worked as Marketing Events Lead at Google for nine years and Head of Events at AWS for nearly two years. ” From event planning to event marketing. ” DEI & Sustainability.
As a result, Events Industry Council (EIC) updated its standards in 2022 to enhance sustainable practices across the events industry. Additionally, EIC introduced a new certification for event professionals interested in promoting sustainability and social impact in their organizations and global business events.
” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry. .” ” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry.
Sustainability by definition is meeting the needs of the present without compromising those of the future. While several years ago that may have been true, new technology has made it much easier and less costly to implement sustainable practices at events. In 2020, First Insight Inc.
Hoshino Resorts and Japan Airlines Team Up to Attract Tourists Japan Airlines and Hoshino Resorts have partnered to launch a new sustainable tourism campaign , “All-Time Favorite vs. Hidden Gems,” which aims to attract visitors to Japan’s less-trodden locales. on Thursday, while Uber’s shares fell 2%.
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