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and China Drive Business Travel Recovery A new report by the World Travel & Tourism Council (WTTC) predicts business travel spending will reach a new height of $1.5 and China Drive Business Travel Recovery A new report by the World Travel & Tourism Council (WTTC) predicts business travel spending will reach a new height of $1.5
The ‘Destination of Sustainable Cultural Tourism’ Awards enhance the visibility of European cultural tourism destinations, create a platform for sharing experience and knowledge and promotes networking between destinations.
The countrys tourism board has teamed up with a leading travel app to spread the word on why you should keep its hat in the ring. As always, Smart Travel is here to bring you the latest must-read news in the travel and tourism industry. Yet another major airline has announced plans for new direct flights for your attendees.
City Express by Marriott is gearing up to offer options in four new markets. As always, Smart Travel is here to bring you the latest must-read travel and tourism news. Liz Mazzei, Aeros head of marketing, said of the collaboration, Traveling from city to slopes has never been easier. just became easier.
The free course in partnership with Tourism Cares discusses how to offset carbon emissions, find sustainable suppliers and offer equal opportunities for women. The best way to combat climate change is through large-scale action, which is where WeTravel Academy ’s new sustainabletourism course comes in.
Drive More Visitors with Value Based Marketing Millennials are currently the largest generation of travel spenders, with 33% of these 27–42-year-olds (as of 2023) willing to spend at least $5,000 on a vacation. Many in the millennial segment identify with value based marketing and engage deeper with campaigns that embrace these themes.
With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Most of my work focuses around destination marketing organizations.
I recently visited Lucerne to attend the ‘Go Sustainable’ study trip, organised by the Lucerne Convention Bureau in collaboration with the Zurich Convention Bureau. This event brought together both destinations to showcase to event planners the extensive possibilities for organising sustainable events.
DMCs – The Unsung Heroes of Local Economies 09 January 2025 In the bustling world of tourism and events, there's a remarkable force silently shaping the economic landscapes of destinations worldwide: Destination Management Companies (DMCs). Hotels fill up, restaurants buzz with activity, and transportation services kick into high gear.
is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. tourism ecosystem. That spending directly supports local jobs, sustains small businesses, and fuels the economymaking inbound travel the largest service export for the United States.
When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. Already tapped into this lucrative market? Engaging in philantourism , a mix of “philanthropy” and “tourism.”
Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.
Hoshino Resorts and Japan Airlines Team Up to Attract Tourists Japan Airlines and Hoshino Resorts have partnered to launch a new sustainabletourism campaign , “All-Time Favorite vs. Hidden Gems,” which aims to attract visitors to Japan’s less-trodden locales. on Thursday, while Uber’s shares fell 2%.
At an award ceremony hosted in Prague by Czech Tourism on November 15, the European Travel Commission (ETC) and Eurail B.V. honoured recipients at the second ever Best European Rail Tourism Campaign Awards. The awards recognise the marketing campaigns that best promoted rail travel as a sustainabletourism model.
Targeting is a vital part of content marketing and ad creation. One way to extend an advertising budget with limited resources is by having a niche marketing strategy. What is Niche Marketing, and How Does It Work? Niche marketing in tourism is about attracting more specific groups based on the experiences they’re seeking.
The post Phetchaburi, Thailand to host PATA Destination Marketing Forum appeared first on TD (Travel Daily Media) Travel Daily Media. Phetchaburi in central Thailand has been announced as the host city for this year’s PATA Destination Marketing Forum.
The “ Pathways to Clarity ” theme carried throughout with numerous exhibitors, suppliers and presenters focusing on sustainable practices while many emphasized the importance of inclusion and mental wellness through design within the events, tourism and hospitality industries. meetsmart pic.twitter.com/xY7qsyppLz.
In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourismmarketing has never been greater.
Louis , bringing over two decades of leadership in travel and tourism. Both in his most recent position as CEO of Discover Puerto Rico, and earlier, his 20 years as president & CEO of the Myrtle Beach Area Convention & Visitors Bureau, his work significantly expanded tourism and the tourism economy. He now joins St.
As a consequence of the COVID-19 pandemic, coupled with ongoing challenges posed by climate change and ensuring sustainability, tourism globally is in a critical period of transition. Recognising this, the European Travel Commission (ETC) has released a report: “ The Changing Tourism Environment and Its Impact on the Work of NTOs ”.
Australia Is Back Robin Mack of Tourism Australia emphasized that, following the pandemic, the destination is rebounding robustly. market, were now seeing connectivity improvements with direct links from Dallas, L.A. Discussing the trends shaping the industry, Swanson noted the increasing importance of sustainability and innovation.
If you’ve ever been in a destination marketing board meeting, you know the drill. The tourismmarketers stand up, drop a bunch of nice-looking numbers, and then sit back down. Numbers have become the currency of travel marketing. It seems like almost every marketer has fallen in love with numbers. Faster is better.
For the second year running, Euronews, Europe’s leading international news media, has partnered with the European Travel Commission (ETC), representing national tourism boards of Europe, to support the travel and tourism sector. ETC, Euronews and the leading voices in European tourism are here to say that Europe is open for travel.
Visitors can immerse themselves in the bustling markets, savor the local delicacies, and engage with the warm and hospitable locals. This case study explores the process of setting up a tourism development project for Cox’s Bazar. In recent years, Cox’s Bazar has experienced huge growth in tourism.
The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. Cultural & Heritage Marketing Council.
While the entire travel industry has been consumed with a worldwide pandemic that has affected every corner of tourism, dramatic shifts in how digital marketing is performed — changes that will last far longer than the pandemic currently consuming our attention — have taken hold. Advertisers, of course, follow the crowds.
Djokovic is appointed as director of sales and marketing. Prior to joining the resort, she gained several years of sales and marketing experience, particularly with private club organizations. Simon, Georgia International Convention Center (GICC) Simon is appointed as sales manager at Georgia International Convention Center (GICC).
From AI to sustainability and many more hot topics, you don’t want to miss this jam-packed two-hour episode! IMEX is one of our most sustainable events in the industry. Aysun Lynch of Banff & Lake Louise Tourism. Megan Powers of Powers of Marketing ( @meganpowers ). Banff & Lake Louise Tourism. C2 Montréal.
Virginia Beach’s agricultural industry tells a story beyond economics Every morning David Trimmer wakes up thinking about the viability, sustainability and growth of the agricultural industry in Virginia Beach. We would sell stuff at markets and we would sell it through stores and sell it through wholesalers,” he says.
Louisville Tourism has promoted Morgan and Lundy to marketing manager roles and hired Clements as convention sales assistant. Morgan now handles promotion and initiative marketing for tourism in the organization. Lundy now handles marketing for the convention sales and destination service departments.
South of the Moroccan tourism hub of Marrakesh is the jewel of Southern Morocco, Agadir. What is lesser known is that Agadir and Southern Morocco have an increasing capability to cater to the demands of sustainable tourists. One reason why this city has a path to sustainabletourism is it is extremely walkable.
The best opportunity to address both concerns is to invest in sustainable management for natural parks, which have especially vulnerable ecosystems. As such, it should be our top priority to maintain these protected areas for future generations by making sure they are managed with sustainability in mind.
He brings over 30 years of expertise in the travel and tourism industry and has served in executive roles local to the region for 15 years. Jay Tusa Jay Tusa, Naples, Marco Island, Everglades Convention & Visitors Bureau The Naples, Marco Island, Everglades Convention & Visitors Bureau appoints Tusa as tourism director.
“Local gastronomy, nature, wellness and rural tourism experiences will take centre stage in travel in 2024.” Smart digital marketers are keeping an eye on the following trends, adapting content, product, and messaging accordingly: WELLNESS Rest, relax, retreat, unplug, and detox. ADVENTURE Mother Nature for the win.
We’ve had a great opportunity to slow down and really think about what was working, what wasn’t, and how to bring things back even better than before—and now we get to act on that.”. – Chris Riggins , destination marketing manager, Destination Bryan . It is wonderful to see more and more meetings going in a sustainable direction.
Spencer is appointed as senior vice president of sales & marketing, luxury, lifestyle & Hawaii. He brings over 30 years of experience in sales, marketing and hospitality to his new role, in which he will oversee an integrated sales, marketing and communications strategy for Highgate’s Hawaii portfolio.
While this is a positive and promising trend, it can also incentivize businesses to design their marketing in a way that appeals to this key demographic without necessarily aligning their operations. Greenwashing can also show up in the imagery a business uses in its marketing materials.
But each year unveils fresh insights about this lucrative niche market—so we’re unpacking the 2022 trends inside the still-going-strong solo travel trend. Don’t make the mistake of equating wellness tourism to just another spa getaway. from 2015 to 2017—a rate twice that of tourism overall. In Search of Sustainability.
The post TIS2022 to define the future of global tourism appeared first on TD (Travel Daily Media) Travel Daily. TIS – Tourism Innovation Summit 2022, the technology event for travel and tourism professionals, returns to Seville (Spain) from 2 to 4 November.
While Becky was experienced in digital advertising, she didn’t have extensive experience in the travel industry when she joined the team in January 2022, although she had worked with various tourism destinations for many years. Her favorite thing about working in tourism? You get to see the best parts of each destination.
Green Investments in Tourism: Unlocking Opportunities and Experiences for Sustainable Growth (World Tourism Day 2023) Green investments in the tourism industry are crucial as we move farther away from the pandemic, as many consumer preferences have shifted to become more eco-friendly.
SustainableTourism Certification: Steps and Benefits In this modern era, where responsible travel is becoming more popular, the way we travel is changing significantly. Explore the role of sustainabletourism certifications. What Are the Key Modern Travel Trends in the Evolving Tourism Landscape?
” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry. .” ” Sustainability in Event Spaces: Explore what makes a venue ‘green’ and why sustainability is key in today’s event planning industry.
Focused on the Greater Sundarbans region of Bangladesh, the Activity aimed to support local government, communities, businesses and conservation activities in and around the Sundarbans Reserved Forest through the development, management, and marketing of ecotourism. Academic Research on Community-Based Tourism out of Khulna University Dr. Md.
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