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Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten event technology trends. What are they, what’s their use in the events industry, and are they the next big event technology trend? Tune in and find out. NFTs: Hype.
Event technology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of event technology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry. The game has since changed.
Rather than having a regular conversation about event technology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing Event Technology Trends 2022. Brandt and Will give the audience a one-hour rundown of event technology trends of 2022.
With new technologies emerging and the go-to tools becoming clearer, many organizers now have a blueprint for creating an effective and engaging event despite the changed environment. Here are three ways meeting professionals can benefit from recent technological developments to future-proof their events post-pandemic. Take Recordings.
Between the brain drain in the events industry and labor shortages, the event technology labor has transformed dramatically. Join Will and Brandt as they talk about the current state of event technology labor. The Current State Of Event Technology Labor. “This applies especially to the AV side of event technology.”
How emerging AI and other technology will boost event humanity by putting attendee needs at the center of conference design Attendees expect more from events today and emerging technology is helping to deliver on those demands. We need to build that technology into our events to give them flexibility.
While the way forward might have been uncertain a year ago, the path is now becoming very clear: event technology should be at the core of your event strategy. marketing efforts : reach your audience through ads, social media, and email marketing. Step Aside, Event Technology Coming Through!
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events.
While several years ago that may have been true, new technology has made it much easier and less costly to implement sustainable practices at events. At PRG, our skilled corporate events division has utilized a myriad of innovative technologies to achieve this, which can greatly benefit event planners and producers.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive event marketing strategy to get the best results.
Now, more than ever, meeting professionals need timely updates about how evolving technology can help them deliver smoother registration, better engagement and more valuable data insights for in-person, virtual and hybrid events. Bizzabo Chief Marketing officer Alon Alroy predicted steady growth of virtual events.
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Integrating Emerging Technology.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. What Is Experiential Marketing? .
Technological considerations play an important role in creating RFPs. Your technology can make or break your event. Are you gathering for marketing, networking, or community building? Make sure you fully understand the client expectations so your technology can support these expectations effectively. Type of Event.
For a preview, we asked Eric Holmen, CEO of Splash , the event marketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. The addition of a virtual option allows for dramatically higher registration rates, which can help build a marketing funnel.
Today, the events industry is cooking up something different—a transformation fueled by deeper human connection, inclusivity, and a touch of technological magic. Then there’s technology , our secret ingredient that brings the event experience to life and elevates each moment, like the scent of fresh herbs wafting from the kitchen.
American Airlines has gifted passengers an early holiday present this year in the form of new technology to shut down group-jumpers. You’re not alone—a major conference is being held to address the G20’s fastest-growing MICE market. Tired of Group 5 airline travelers jumping the line and stealing your overhead space?
Servicing New Markets. When it comes to eventcore’s technology, Lochner said, “We knew we had to build it, or we had to buy it.”. The post MeetingPlay and Aventri Acquire Eventcore, Customizable Registration Technology appeared first on Smart Meetings. Eventcore isn’t the only new tool under MPAV’s belt.
While virtual event platforms help enhance meeting and event experiences, expand audiences and provide more options for participating, marketing power in the form of pre-event omnichannel marketing strategies and post-event actions is critical for maximizing the success of these events.
Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2
Read More: Michigan Accessibility Guide High-level production technology that had to be brought in included a telecoil (t-coil) system popular in movie theaters. A lot of technology advanced during Covid was adopted from adaptive technology that had been used serving the disability sector for years,” Sherrer pointed out.
A hands-on technology learning lab encouraged attendees to test their prompt prowess as AI collaborators and take new tech products for a drive. Read More: IAEE Womens Leadership Forum Created a Safe Space A marketing strategies track shared real-world stories about brand management, attendee acquisition and sponsorship sales.
The Wall Street Green Summit welcomes climate finance leaders and state-of-the-art technology innovators at Cornell Club on March 18-19. The refreshed South Street Seaport offers waterfront relaxation where you can enjoy live music and seasonal farmers’ markets. San Francisco’s AI startups raised $17.80
You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? In this post, Ill break event marketing down into simple steps so you can plan successful events that get great results. What Is Event Marketing? Why Does Event Marketing Work?
Stuttgart region is also home to thriving clusters in mobility, energy and environment, engineering, financial sector, bio and medical technology, creative industries, aerospace and information technology. Copyright: SWR Media Services, Schönfeld Marketing. The Stuttgart TV Tower.
In a recent episode of Field Notes, host Eric sat down with Kyle Stichtenoth, Senior Director of Digital Sales and Strategy at Advanced Travel and Tourism, to explore the evolving landscape of travel marketing. “It changed the way people traveled, and it also changed the way destinations had to market why people should travel there.”
The events industry is waking up to the importance of event data for reaching event marketing goals and proving ROI. A vast source of valuable data is attendee tracking – one of the most powerful ways event professionals can measure event marketing success. RFID technology doesn’t only trace attendees’ locations.
Will we adapt to a new way of marketing and communications? Most events that are scheduled for the second half of 2020 to the beginning of 2021 will operate in phase 2 of the guidelines, restricting attendees, and making use of contactless technologies. . And will virtual events be the new normal? Post-Pandemic Events: Where to start?
Young professionals as well as seasoned event profs are migrating towards technology companies! “I’ve always seen a divide between the technology companies,” says Nick. “Some were made up of purely technology people. What skills are they bringing with them? Was the shift going to happen anyways?
The Ripple Effect of DMC Activities When we think of economic drivers, industries like manufacturing or technology often come to mind. When DMCs seek out distinctive venues, cutting-edge technologies, or one-of-a-kind experiences for their clients, local businesses are motivated to step up their game.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. 60% of business leaders and 80% of marketers believe that events are critical for success. Want to plan a superstar event that fulfills all of your marketing goals? Feed your event planning into your existing marketing calendar.
This comprehensive guide will delve into the intricacies of conference management, from the initial planning stages to post-event analysis, equipping you with the knowledge and tools to navigate challenges and leverage cutting-edge technologies to ensure your event’s resounding success.
It will incorporate advanced meeting technology and collaboration-focused features, including a brand new junior ballroom, reimagined foyers and new AV, such as beamforming microphones. The $270+ million facility will stand along the Red River in Bossier City and will be the markets first-ever land-side casino, spanning over 47,000 sq.
The deal, backed by a growth equity investment from Sunstone Partners and Camden Partners, is positioned as a blend of technology and service to close gaps in the planning process and deliver a full-service solution for meetings ranging from 100 people to more than 200,000. Washington D.C.-based Combined Solution Set.
In one of our recent blog posts, we explained why event technology should be the building block of your event strategy. Perhaps the events industry and event marketing used to be mostly concerned with big, one-off in-person events, but that’s no longer how the world functions. What Is Community Marketing?
He was sworn in at Convening Leaders in Houston in January 2025 alongside chair elect Kelly Ricker, COO of Global Technology Industry Association. Pilar Florez Pilar Florez, Bernardus Lodge & Spa Bernardus Lodge & Spa appoints Florez as director of sales & marketing.
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. As the technology sector within the industry grows, many planners are leaving traditional event planning for event technology jobs.
One of our biggest challenges is global competitionother countries are stepping up their game, investing heavily in tourism infrastructure and marketing, reported Dixon. That includes embracing cutting-edge technologies like AI and leveraging data-driven strategies to deliver the right message to travelers at the right time.
the biggest lessons over the last 15 years in the events industry, predictions about the future of Endless Events and the events industry in general, the difference between event marketers and event planners, and many more miscellaneous fun facts about the Endless team. ” Events As A Crucial Marketing Strategy.
As technology advances, the events themselves are going to offer an experience that’s separate from in-person. This technology is in its infancy right now, but 10 minutes into this thing, I was starting to forget that I was wearing the headset. The digital event industry is a real market. I mean, everybody has a phone now!
Event professionals are divided when it comes to implementing event technology to boost audience engagement. Some swear by it, some believe that technology alone is enough to get the crowd going (spoiler alert: it’s not), and some avoid it at all costs and refuse to adapt to the breakneck speed of change. . Dustin says yes.
Of course, our event marketing budgets will need to be higher in 2023 than in 2021 or 2020. For example, you can repurpose your event content for future marketing efforts or monetize your live stream. Event Technology: A Worthy Investment. However, event technology can be quite an investment, which brings us back a full circle.
They update us on how chatbot technology has evolved in recent years and how you can use event chatbots to successfully engage a community year-round. Brandt jumpstarts today’s discussion by asking Chuck to talk about how 42Chat and its technology have worked through the pandemic over the last couple of years. . .
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most event technology needs a strong internet connection to run smoothly. What do we do with those audiences?
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