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In the COVID-19 era , it becomes increasingly important to discuss the ins and outs of virtualevents. But today, we’ll be jumping into the realm of marketing. And most importantly, virtualeventmarketing ideas. This means that your marketing efforts can make or break the success of your event.
Who would have known that 2020 would go down as one of the most influential years- if not the most influential year- for virtualevents in history? Even as the highest-ranked event trends predictor in the industry, even we couldn’t guess this. Here we go as we make predictions on the hottest trends to hit virtualevents!
Virtualevent planning is taking the stage as the next big thing in the industry. Ponder this – in a world where technology develops and improves at an impressive speed, it’s our job as events profs to keep up with the motions. So to help you, we put together the ultimate virtualevent planning checklist!
After more than a year of helping planners navigate the complex world of virtualevents, we learned a thing or two about pain points. Over the course of these challenging months, many event profs came to us with a series of different problems and doubts. There is a series of basic necessities inherent to every virtualevent.
Understandably, the advent of virtualevents came to shake the very core of the industry. With countries shutting down and social distancing measures put in place, virtual experiences are the only choice planners have to stay afloat. Thankfully, most event profs seem to be handling the transition quite well.
If you’re planning a virtualevent, you’ll want to have a meeting with a virtualevent production company ASAP. Most planners are now scrambling to figure out how to replicate the in-person experience in a virtual environment. Virtualevents offer a lot of brand new possibilities.
Of course, crafting amazing content for virtualevents comes with its own set of challenges. But he was no stranger to creating virtualevents that stood out thanks to their smart use of content. As we mentioned above, the folks at Social Media Examiner aren’t new to this virtualevent space.
In this week’s episode, Will and Brandt move away from pure tech talk and talk about virtualevents for exhibitors. Unlike many would like to believe, the key to driving value in digital and virtualevents is not necessarily cutting-edge technology. What is it, then? Tune in and find out for yourself!
Eventtechnology has finally become an integral part of our event strategies. It’s taken us many years, even though many event profs have been preaching about numerous benefits of eventtechnology for ages. The pandemic sped up the adoption of technology and software solutions in the events industry.
Today we want to tackle the issues pertaining to a virtualevent timeline. Why Should I Worry About A VirtualEvent Timeline? There are hundreds of virtualevents taking place right now. VirtualEvent Timeline. In good old Endless fashion, it’s time to get real. Let’s Go!
We’ve said time and time again that the events industry is changed forever. The pandemic normalized virtualevents and accelerated the adoption of various event tech solutions. Some might even say that the event tech evolved more since March 2020 than in the entire decade before that!
Today’s episode of the Event Tech Podcast was inspired by a recent Event Leadership Institute summit where Brandt and Will did a fast rundown on ten eventtechnology trends. Most of the trends have gotten their own standalone Event Tech Podcast episode already. No one wants to download another event app.”
Preparations for your event might be in full swing, but there are still virtualevent concerns you must address! A quest to help you dive into the world of virtualevents as seamlessly as possible. For instance, we gave you an overview of how to convert an in-person experience into a virtual one.
Rather than having a regular conversation about eventtechnology, Will and Brandt are sharing the contents of a session they led at the FICP Annual Conference in Phoenix, Arizona back in November 2021. Introducing EventTechnology Trends 2022. But, at the same time, technology is now more important than ever before.
Lead generation is one of the most important processes in marketing. And for years, organizations harnessed the power of conferences and trade-shows in order to improve their overall marketing strategies. So, is lead generation under the guise of events truly over? This is marketing 101! Absolutely not!
Creating your virtualevent budget might feel like a complex task. Sure, you’re probably more than used to create budgets for in-person events. But how do you go about it in the scope of virtualevents? Simultaneously, new things that are inherent to virtualevents will have to be accounted for.
We wanted to do something different today, hence the topic of storytelling for virtualevents. If you’re already familiar with Endless, you know that we’ve been putting a lot of emphasis on virtualevents. The virtualevents we plan become a bandaid. Stop marketing. And the result?
It’s safe to assume you’ve been thinking a lot about virtualevent possibilities. Because let’s be fair, virtualevents will be the norm for a while. And surprisingly enough, not many event profs have experience with this format. VirtualEvent Possibilities: The Simplest Versions.
Now, more than ever, meeting professionals need timely updates about how evolving technology can help them deliver smoother registration, better engagement and more valuable data insights for in-person, virtual and hybrid events. Bizzabo Chief Marketing officer Alon Alroy predicted steady growth of virtualevents.
Every event professional understands that events are a form of marketing – especially in a B2B and B2C world. A Splash study shows that it might be the most powerful tool in the marketer’s arsenal! Like any other marketing effort, events need a comprehensive eventmarketing strategy to get the best results.
As we move into pandemic recovery, virtual and hybrid events will remain top of mind for many marketing teams, with 92 percent of companies planning to host a digital event, conference or meet-up at some point in the year. Hashtags across social media platforms for cohesion and to aggregate conversations.
After all, event platforms are key to planning the best hybrid or virtualevent and are definitely here to stay. Virtual & Hybrid Event Platforms: All About Automation. First off, Will asks Kyle to talk about his thoughts on virtualevent platforms. What happened in 2020 and where are they going?
For example, marketers, human resources professionals and event planners will continue to leverage the advantages of virtual communications, including massive logistical efficiencies, the ability to extend the lifecycle of an event and the use of advanced analytics to maximize ROI. Integrating Emerging Technology.
Technological considerations play an important role in creating RFPs. Don’t rely on a cookie-cutter approach to creating RFPs, especially when you are in need of an event platform or mobile app to facilitate a virtualevent. Your technology can make or break your event. Type of Event.
Events are one of the most powerful marketing tools because they center around an intentionally designed experience. According to Eventbrite’s research , 77% of millennials say some of their best memories are from an event or live experience they attended. It’s one of the most powerful forms of marketing.
Not all events need to done in person. Whether it’s a purely online event like a webinar or a hybrid event where online participants can be part of a real life event, virtualevents can be a welcome addition for your audiences. Handle VirtualEvents Better, Get an Event Planning Certification.
The MPAV merger intended to create a one-stop shop for meeting planners organizing in-person, hybrid and virtualevents, Smart Meetings reported. The return to live events wasn’t anticipated until fall but changing Covid restrictions motivated event planners to convert virtual meetings to in-person affairs as fast as possible. “We
For a preview, we asked Eric Holmen, CEO of Splash , the eventmarketing software company that powers tens of thousands of business events each month, for trends in how organizers are adjusting their programs. More : How to Create a COVID-era EventMarketing Plan. By definition, hybrid meetings are a mixed bag.
No matter the format—virtual, in-office or on-site—digital is a standard part of all types of meetings and events from shareholder meetings to user conferences to product introductions and more. Here are some best practices for driving audience attendance in digital events. With more than 310 million smartphone users in the U.S.
The Event Tech Podcast is often so excited about all the innovation, new event platforms, and other event tech solutions on the market that we forget to talk about the digital divide in the events industry. Let’s face it: most eventtechnology needs a strong internet connection to run smoothly.
While shifts in consumer behavior have been one of the biggest concerns for marketers over the past few years, never before did event profs have to pay so much attention to it. And back at the beginning of the pandemic madness, webinars, live streams, and virtualevents, in general, were welcomed by pretty much everyone.
People used Zoom to host virtualevents as well as catch up with their loved ones. Even though there are now more than 100 event platforms on the market, many event planners still choose Zoom in its limited form for their virtual experiences. Zoom also poses a challenge for event video storage.
But 40% of events are expected to be virtual this year, and recreating the excitement of an in-person experience in an online setting can be a challenge. That’s where virtualevent platforms come into play. For virtualevents, the event platform is the venue. Benefits of Using VirtualEvent Platforms.
And we’ve been out there dishing out tons of content about successfully pivoting and producing virtualevents. And by things, we obviously mean events! The three examples below were some of the best 2020 virtualevents we saw. Let alone become one of the best 2020 virtualevents!
It’s finally time to discuss the hot topic of hybrid events. Over the past few months, we’ve been focused on providing all the educational content we possibly could about virtualevents. Virtualevents will continue to be relevant from here on. Do I Have To Plan Two Different Events?
VirtualEvents. Regardless of what happens with live events, “ virtualevents are here to stay,” according to Steve Gottlieb, CEO of event software provider Shindig. The cost savings are just too compelling, and online events are less disruptive. Hybrid Events. It’s a win/win,” she says.
With COVID-19 guidelines loosening up this year, it’s time to tighten up your 2023 marketing plan. If events fell to the wayside over the past few years, now’s the time for you to get back on the horse. Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers.
In one of our recent blog posts, we explained why eventtechnology should be the building block of your event strategy. We’re talking about 365 community engagement: one of the most exciting event trends of 2022! No wonder it is one of the biggest event trends to keep an eye on in 2022!
Eventtechnology is no longer just one aspect of an event. It’s the very heart of hybrid and virtualevents! No wonder our hosts believe that it feels as if we’ve time-traveled all the way to 2030 in the last 10 months as far as technology goes. The technology, however, is what’s changed.
Hubilo is the leading global virtual and hybrid eventtechnology company. ” The Value Of VirtualEvents. ” “2020 was when people had to forcefully move towards virtualevents,” he says. Virtualevents became a new channel for marketing folks.
Some of the primary upcoming concerns for event organizers will include re-organizing events with the limited timescale, adhering to strict safety guidelines to protect their guests and attendees, and discover solutions that potentially curb the spread of the virus. Will we adapt to a new way of marketing and communications?
Meeting technology provider Cvent announced today that it is going public with a valuation of $5.3 Events became digitized through virtual and online experiences, and we invested heavily in expanding our virtualevent capabilities. billion and the ticker symbol CVT for Cvent Holding Corp.
Thanks to an absolute boom of eventtechnology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. Event KPIs (key performance indicators) therefore directly drive event ROI and inform how successful was the event.
Even as in-person events return, many businesses and event planners plan to keep the virtualevent trend alive. With virtual and hybrid events becoming a standard part of industry operations, event planners and organizers are on the hunt for virtualevent engagement ideas that will keep audiences invested.
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