This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
In an age of AI-powered chatbots, TikTok trends and ever-evolving algorithms, email marketing might feel like a relic of the past. But dont be fooled: email marketing is not only alive, its thriving. Todays email marketing is dynamic, interactive and cutting-edge. Here are some trends to inspire your next campaign: 1.
Canada Visit California Global Managing Director in Canada Julie Goergas shared trends in Canada’s $4.3 billion Canada market as headlines announced that Canadians are cancelling trips to the United States, selling their snowbird investments in Florida and Palm Springs and actively rejecting American-made products.
Since 2019, we’ve seen dramatic changes in how people vacation, driven by the rise of remote work, global travel restrictions, and the evolution of short-term rental markets. As we approach 2025, these trends will help define tourism’s next chapter. Outside of the top 5 themes, a number of niche trends popped up.
Who benefits from accessible tourism? The tourism industry welcomes more visitors. There’s a big world out there, and accessible tourism wants everyone to be able to explore it. For more ways to map out the adventure of your dreams, turn to the marketing expertise of Dana Communications. Everyone does.
When the global pandemic that started unfolding in 2020 shifted all of our lives dramatically, it fueled a wellness crisis—physical, mental and spiritual—in addition to putting the brakes on travel and resulting tourism revenue. Already tapped into this lucrative market? Keep an eye on these trends—and capitalize on them!
You know you can count on us to share THE travel trends worth unpacking every year. While none of our 2024 predictions should fall off your radar (because they’re still very much on-trend!), We’re also identifying who’s already tackling them well and how you can deliver on these trends for travelers. Marketing a destination?
In case you missed it, here’s a quick review of 10 takeaways for 2025 travel trends. As we all learned the hard way during the pandemic, the flexibility to pivot marketing direction is critical. As temperatures rise, a new trademark slogan for the destination is based on summer weather that’s refreshingly temperate.
Holiday travel is a growing trend with as estimated two-thirds of American’s planning to take at least one holiday trip this year *. Whatever you do this holiday season, be festive and merry and cheers from your friends at Advance Travel and Tourism. The post 2024 Holiday Travel Towns appeared first on Advance Travel & Tourism.
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Another interesting video trend is watching with no sound. Like what you see?
Suffice it to say, the general public in both North America and Canada are eager to travel while also welcoming tourism and events back to their respective communities much in the vein of the storied “before times.” with two-thirds of Canadian sentiment pointing to the approval of boosting tourism, regardless of resident age.
The conference emphasized the power of California tourism as an economic, social and cultural force for good. Read More : How to Nurture Future Leaders Brisa Bergfeld, a third-year major in Tourism and Destination Management , said: The thing that I will take away from this conference is the confidence I now have in this industry.
Its experiential marketing. Experiential marketing is the process of creating an experience for the customer that stands out in a crowd rather than approaching them through more standard marketing practices. That is not to suggest that experiential marketing should act as a replacement for traditional forms of advertising.
Maintains Title as Most Powerful Travel and TourismMarket. In its latest Economic Trends Report, the World Travel and Tourism Council (WTTC) has ranked the U.S. as the number one largest and most powerful travel and tourismmarket, despite serious economic losses due to Covid and related travel restrictions.
Europe’s tourism industry continued its recovery in the second quarter of 2024. This is according to the latest edition of the ‘European TourismTrends & Source This is according to the latest edition of the ‘European TourismTrends & Source
Maintains Title as Most Powerful Travel and TourismMarket. In its latest Economic Trends Report, the World Travel and Tourism Council (WTTC) has ranked the U.S. as the number one largest and most powerful travel and tourismmarket, despite serious economic losses due to Covid and related travel restrictions.
But each year unveils fresh insights about this lucrative niche market—so we’re unpacking the 2022 trends inside the still-going-strong solo travel trend. Don’t make the mistake of equating wellness tourism to just another spa getaway. from 2015 to 2017—a rate twice that of tourism overall. All The Single Ladies.
With cannabis gaining momentum in state legislations and shedding its stigma to be more visible in mainstream culture, cannabis travel and tourism is a fast-rising market. Some people consider me a subject matter expert in cannabis and hemp travel and tourism. Most of my work focuses around destination marketing organizations.
Since many of these states are still hammering out policy and licensing, we looked to the west to uncover travel trends from destinations who first blazed the legalization trail. We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism.
Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Some questions that come into play when curating a tourism trail include: Is there a purpose? There’s a target market for everything, and tourism trails are no exception.
2024 follows suit and ushers in some interesting travel trends that will be popping up on your radar soon. Dupe Travel – The TikTok beauty trend has manifested its way to the travel industry, this time offering budget-friendly alternatives to destinations that carry a bigger price tag. This trend will extend into 2024.
A Northern California destination is helping meeting professionals harness this fast-budding trend. While cannabis-related tourism is on the rise, Visit Mendocino County is looking to further tap into this growing market. Forbes estimates cannabis tourism is a $1.7 Thinking about integrating marijuana in your meeting?
A Northern California destination is helping meeting professionals harness this fast-budding trend. While cannabis-related tourism is on the rise, Visit Mendocino County is looking to further tap into this growing market. Forbes estimates cannabis tourism is a $1.7 Thinking about integrating marijuana in your meeting?
is on track to welcome 90 million visitors one year ahead of the goal outlined by the National Travel and Tourism Strategy report. Fred Dixon The global travel trends represent a significant milestonenot just recovering from the pandemic but building momentum for future growth, according to Brand USA President and CEO Fred Dixon.
Hoshino Resorts and Japan Airlines Team Up to Attract Tourists Japan Airlines and Hoshino Resorts have partnered to launch a new sustainable tourism campaign , “All-Time Favorite vs. Hidden Gems,” which aims to attract visitors to Japan’s less-trodden locales. Neither Expedia nor Uber have publicly responded to the report.
The 10th NYC Experience Wellness and Travel Media event presented by Organic Spa Media on June 17, 2022 highlighted five major wellness trends that meeting planners should be aware of in booking spa experiences or resorts with wellness-centered offerings. These trends have relevance for planners in a variety of ways.
So we’re exploring where that leaves us in the interim by considering the question: “Is the rise of regional tourism here to stay?”. Regional tourism isn’t going away anytime soon—thanks to the interplay between internal and external factors such as these: Variant Vacillations. The post Is the Rise of Regional Tourism Here to Stay?
Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons.
And if you want to solidify your marketing efforts to the estimated 80 million monthly active U.S. While the app is based on younger generations bringing attention to their social media accounts, companies and destinations are now grasping the concept that TikTok marketing can bring attention to them too. Chances are your audience can.
Download our 2023 Travel Outlook WP today to find out how GA4 can improve your market! The post 2023 Travel Outlook: Tech Trends to Watch! appeared first on Advance Travel and Tourism.
It also happens to be one of the hottest travel trends today. At Dana Communications, our award-winning travel and tourism agency is dedicated to adventures great and small, inspiring journeys, resort stays and itineraries that fit into everyone’s schedule, even yours. It’s called a microadventure. A New Way to Venture.
Too many organizations view sales and marketing as two distinct and wholly independent departments. But this type of silo marketing — having specific channels or agencies working separately rather than integrating their efforts or forgetting to include the Sales Managers with a seat at the table — means missing out on a huge opportunity.
Here are some thoughts on leveraging your short-term rentals in tourismmarketing. You can respond to this trend by providing exciting WFH short-term rentals in popular tourist destinations. Getting the most out of your STRs might require creativity and shifts in your marketing strategy. Like what you see?
Improvements in vaccination rates and the introduction of the EU Digital COVID Certificate provides hope for tourism rebound in Europe for the summer months. That is according to the latest quarterly ‘ European TourismTrends & Prospects ’ report published today by the European Travel Commission (ETC).
If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. In 2020, over 3.6
In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients.
Europe’s tourism industry is experiencing a robust recovery in the first months of 2024. This continues the upward trend observed in 2023, which recorded foreign arrivals 1.2% Based on data from reporting destinations, foreign arrivals (+7.2%) and overnights (+6.5%) in the first quarter of the year surpassed 2019 figures.
However, we are continuing to see a trend of many attendees wanting to spend time outdoors. The trend of being outside is continuing to be a driver for events and plays a key role in many aspects of planning a meeting from the selection of a venue’s location and dining experiences to group activities and increased networking times.
The travel trends of 2023 point to a year of purposeful, smart travel inspired by television shows and movie sets, lower carbon footprints, ice baths and magic mushrooms. Look for the set-jetting travel trend to dominate in 2023. Greener Travel The traveling “green” trend is expected to grow in 2023. People are traveling again.
We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. Since the Field of Dreams Movie Site is literally located in the middle of a cornfield, the attraction partners with Travel Dubuque – a DMO located 26 miles to the east – for tourism promotion.
Make your summer meetings meaningful and memorable with these tips and trends Summer is approaching fast and meeting professionals want to stay up to date on every seasonal trend. With these tips and recommended venues, your summer meeting or event will be memorable, meaningful and even give back to the community.
As a consequence of the COVID-19 pandemic, coupled with ongoing challenges posed by climate change and ensuring sustainability, tourism globally is in a critical period of transition. Recognising this, the European Travel Commission (ETC) has released a report: “ The Changing Tourism Environment and Its Impact on the Work of NTOs ”.
After a year marked by fire, flood and tragedy , the overall tone of Destination Marketing Association of the West ’s Education Summit 2018 was light, inspiring—even funny. Top Trends Impacting Hospitality, Tourism and Events. Itineraries catered to friend-group travel, LGBTQ travel and solo travel are trending.
In the dynamic landscape of modern marketing, effective communication among different organizational departments is vital to achieving coherent and impactful campaigns. This holds particularly true for the travel and tourism industry, where successful destination marketing requires collaboration between various teams.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content