Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages. The tourism industry is one of the best places to utilize UGC for marketing. In 2020, over 3.6

Benefits 246

Benefits Marketing Marketing Social Media 246

Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. Here are some thoughts on leveraging your short-term rentals in tourism marketing. Also, keep in mind that off-season travelers might include different demographics, which you’ll need to consider in your marketing strategy. Advertise to Work-from-Home Employees.

Marketing 246

Marketing Marketing Advertising Remote 246

Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

Marketing 243

Marketing Marketing Advertising Audience 243

Dana Communications

APRIL 25, 2022

Enter…co-op marketing! By creating a program that allows local tourism and hospitality partners to buy into a campaign to co-promote their offerings with travel to your destination, you increase your marketing funds and reap the five surefire benefits detailed below. Pumped Up Purchasing. Asset Amassment.

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Benefits Marketing Marketing Travel Agent 217

Dana Communications

MAY 2, 2023

We’re also touching on what’s happening in the tour operator and hospitality spaces to give you a fuller picture of cannabis tourism. THC in CO As one of the first states to legalize recreational marijuana, Colorado has been riding the high of cannabis tourism for years. Entering the chat?

Tourism 189

Tourism Tourism Website Hospitality 189

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

Benefits 194

Benefits Tourism Tourism Social Media 194

Dana Communications

AUGUST 8, 2023

Cause Marketing: A Win-Win for Everyone At the intersection of profit and purpose, you will find cause marketing. Cause marketing can be a highly effective way for resort property management and marketing teams to strengthen their marketing strategy and achieve their fiscal objectives.

Marketing 206

Marketing Marketing Travel Travel 206

Dana Communications

JANUARY 31, 2022

Across industries, user-generated content (UGC) has become a key marketing tool. Retailers, small businesses, restaurants and more are leveraging UGC, and tourism is no different. So how is UGC beneficial to tourism? Think of it this way: UGC allows you to market with your audience instead of at them. Read on to find out.

Benefits 185

Benefits Tourism Tourism Social Media 185

Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. Cultural & Heritage Marketing Council.

Registration 257

Registration Tourism Tourism Culture 257

Tourism eSchool

JANUARY 14, 2023

From social media and email marketing to website marketing, search engine optimisation and online advertising, the internet offers so many fantastic ways for tourism businesses to connect with their best customers. Invest in tactics that align with your Ideal Customer Your Ideal Customer is your best customer.

Tourism 98

Tourism Tourism Marketing Marketing 98

Solimar International

DECEMBER 1, 2023

In the dynamic landscape of 21st-century tourism, the forces of climate change, social media, and a major post-pandemic travel resurgence are shaping the industry. As such, the significance of storytelling in sustainable destination and tourism marketing has never been greater.

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Sustainability Tourism Tourism Marketing 98

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. What does this mean for travel marketers in 2022? But don’t panic.

Advertising 245

Advertising Website Social Media Audience 245

Advanced Travel and Tourism

JUNE 5, 2023

As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. GA4’s new method of data attribution increases return on investment by more accurately analyzing which ads and website behavior is driving sales.

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Trends Travel Travel Website 235

Advanced Travel and Tourism

JULY 26, 2024

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? In the golden age of cross-site tracking, many marketers shied away from contextual targeting. Our industry is evolving.

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Proposal Regulations Online Tourism 246

Smart Meetings

JANUARY 26, 2024

Throughout his 15 years of experience, he has shown his ability to apply market trends, diligent strategic outreach and achieve corporate revenue and direct sales goals. He has spent over 20 years in sales and operations experience in the hotel and tourism industry and in the Northeast, bringing a special connection to the destination.

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Hospitality Tourism Tourism Management 245

Advanced Travel and Tourism

NOVEMBER 7, 2022

On Friday, October 21, we presented a webinar in partnership with Southeast Tourism Society with introductory information to GA4 for tourism organizations. It was a fun, interactive session with essential information on how to move forward with the new and improved website analytics platform. . Universal Analytics .

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Organization Tourism Tourism Website 130

Advanced Travel and Tourism

AUGUST 20, 2024

In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Our digital experts specialize in hospitality and tourism, and we’ve identified and translated these trends into actionable strategies for our clients.

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Trends Marketing Marketing Travel 130

Tourism eSchool

DECEMBER 12, 2022

Seasonality has a huge impact on tourism businesses, and is a consistent challenge of tourism businesses who we work with around Australia. Trying to keep their head above water when the season is slow, and then working overtime when visitation is high is a constant battle for so many tourism businesses.

Tourism 97

Tourism Tourism Marketing Marketing 97

Solimar International

AUGUST 29, 2021

Understanding what makes a travel destination website successful is crucial for anyone interested in reaching more potential travelers online. Sparking travel inspiration is a tough task, so we have compiled a list of the top 10 destination websites that inspire us and motivate us to imagine creative ways to entice travel plans.

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Website Tourism Tourism Promotion 98

Advanced Travel and Tourism

OCTOBER 21, 2021

Destination marketers should take advantage of the moments when potential travelers are searching for things to do, places to stay etc. SEM stands for “search engine marketing.” Those ads come from companies using search engine marketing, or SEM, to show up first. in their destination. What Does SEM Stand for, and What Is It?

Audience 246

Audience SEO Advertising Social Media 246

Tourism eSchool

SEPTEMBER 5, 2021

If you’re in the market for a new website, then you must undertake significant planning and due diligence to ensure that what you want developed, translates into what you get as an end product. Building a tourism website can be quite challenging, mainly because: You may not understand technical lingo.

Website 95

Website SEO Tourism Tourism 95

Advanced Travel and Tourism

APRIL 23, 2021

Digital privacy has been a hot topic for some time, and for the first-time tech leaders are making changes that could disrupt digital advertising for marketers across. Many digital marketing experts agree that Android OS will follow suit. All digital marketers will likely be impacted by this tech change. Who does it affect?

Advertising 246

Advertising Prospect Tourism Tourism 246

Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). These are the tourism authorities that partner with and promote happenings in the region. There are some mega marketing budgets behind these household names.

Travel 224

Travel Travel Events Advertising 224

Dana Communications

OCTOBER 28, 2021

So it’s no surprise that marketers across every industry are leveraging gamification to win big for their brands. What is gamification in tourism? Gamification in tourism ticks off the boxes for top marketing objectives—including generating awareness for your destination, building engagement with your target audiences at any (or every!)

Tourism 130

Tourism Tourism Audience Promotion 130

Tourism Tiger

DECEMBER 4, 2023

Getting the best out of your online marketing involves squeezing out the little percentages in every space you occupy. Besides reading reviews about your business on TripAdvisor, people will browse your profile. Is one extra sale worth it? Here’s Our 12 Steps: 1. Be descriptive in the business name. People should be able to […]

Website 94

Website Tourism Tourism Online 94

Smart Meetings

NOVEMBER 1, 2023

That is a big “if” and the reason she is working with Temple University School of Sport, Tourism and Hospitality Management along with professors from Purdue University, Penn State and San Diego State University to survey this growing resource as part of a study called “ Exploring the Motivations and Values of Gig Workers.”

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Meeting Events Planner Registration 264

Tourism eSchool

NOVEMBER 30, 2022

Branding 101 for Tourism Businesses. Your brand is the most powerful marketing weapon your tourism business has at it's disposal. A good way to think about your brand is how your customers feel when experiencing your tourism products and how they describe your product/service/experience to their friends and family.

Tourism 93

Tourism Tourism Social Media Website 93

Solimar International

JULY 26, 2022

What is Tourism Planning? . Tourism planning consists of creating strategies to develop tourism in a specific destination. It is crucial for DMOs and tourism businesses to stay up-to-date. . Origin and development of tourism planning. The aim of tourism planning. Drafting tourism policies.

Tourism 119

Tourism Tourism Trends Social Media 119

Tourism eSchool

DECEMBER 14, 2020

Road Trip Touring: 6 Quick Win Destination Marketing Tips. Your destination has a major opportunity to capture this drive market boom through specific marketing tactics that attract your high value visitors and encourage them to explore your destination more widely. Website Itineraries: Get specific and detailed.

Marketing 98

Marketing Marketing Social Media Website 98

Advanced Travel and Tourism

MAY 29, 2024

This world is the reality of keyword search volumes, and for destination marketers, it’s a map to buried gold. Forget outdated brochures and generic campaigns – the future of destination marketing lies in harnessing the power of data. So, ditch the guesswork and embrace the science.

Travel 130

Travel Travel Marketing Marketing 130

Solimar International

AUGUST 3, 2021

At Solimar, we value tourism for the economic and social development that it brings to communities all over the world. When done right, building a strong tourism economy is a great way for local residents of any region to nurture their own cultural heritage and also provide meaningful educational experiences to visitors.

Culture 105

Culture Tourism Tourism Sustainability 105

Tourism eSchool

OCTOBER 28, 2021

Top 10 Tourism Website Marketing Fails and How to Fix. Building and managing a tourism website is a non-negotiable, foundational marketing tactic for all tourism businesses and should be your biggest and most important marketing investment. Website Fail #1: No online booking functionality.

Website 52

Website Tourism Tourism Marketing 52

Dana Communications

NOVEMBER 5, 2024

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x Let’s dive right in!

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Media Advertising Tourism Tourism 130

Endless Events

FEBRUARY 23, 2018

Because of this, your next experiential marketing event needs to make use of new interactive technologies such as VR and live streaming. From your event website to your automated marketing campaign, and especially your on-site event management app, you need to make sure all bases are covered. Avoid These Marketing Missteps.

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Events Automation Venue Certification 233

Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. If trouble really starts brewing, then we shift target markets to prioritize drive markets. Marketing Efforts: Business as Usual. The Importance of Always Being “On”.

Travel 246

Travel Travel Social Media Booking 246

Tourism eSchool

JANUARY 10, 2023

Does your Tourism brand have a YouTube channel but you haven’t looked at it in awhile? Why add YouTube into your marketing mix? Where does YouTube fit with your marketing strategy? So you can see YouTube has the attention of your potential customers, but where does it fit in with the marketing of your tourism brand?

Tourism 90

Tourism Tourism Social Media Website 90

Tourism eSchool

NOVEMBER 5, 2020

How Destination Southern Tasmania honed their storytelling on their website to achieve year on year growth in visitor engagement through a global pandemic. Just last week we caught up with Chelsea Bell, the Marketing Manager of DST, to see how her year has been, and to our surprise (and hers!) By Paige Rowett.

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Website Social Media Tourism Tourism 98