Advanced Travel and Tourism

FEBRUARY 3, 2022

A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Destinations can encourage travelers to record and share their experiences on social media.

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Advanced Travel and Tourism

JULY 7, 2021

And video marketing statistics show that 83 percent of marketers claim video has helped them with lead generation. The stats don’t lie: video content marketing is king in our current times. But many DMOs miss out on a critical component in video creation and marketing. Types of Video Marketing Platforms.

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Advanced Travel and Tourism

AUGUST 11, 2022

If you’re like most of our partners, you’ve seen a few odd markets jump to the top of your Google Analytics. We’ve seen DMAs (Designated Market Area) like Chicago, New York, and even LA skyrocket to the top. Even if it is a target market for you, it is not usually the top market for site traffic. .

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Dana Communications

NOVEMBER 5, 2024

The media experts at Dana are constantly on the lookout for what’s new and next to promote our travel, tourism and hospitality clients. Below is a snapshot of the stunning results we achieved from this AI-enabled approach to target marketing for one of our clients: 75% average CTR – which is 7.5x Let’s dive right in!

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Advanced Travel and Tourism

AUGUST 12, 2021

As more people are getting vaccinated, the travel industry has seen a huge increase. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Marketing during busy months is worth it for a few crucial reasons. You Can Market to Those Already in Your Region.

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Advanced Travel and Tourism

JUNE 5, 2023

As the predominant way to analyze website traffic and behavior, it is imperative that DMOs and travel websites switch their accounts over to GA4. GA4’s new method of data attribution increases return on investment by more accurately analyzing which ads and website behavior is driving sales.

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Dana Communications

APRIL 25, 2022

For DMOs and CVBs promoting their own corner of the world to travelers, it may sometimes seem like the budget you’re granted just isn’t enough to accomplish all of your goals. Enter…co-op marketing! The digital assets for the New Jersey Division of Travel and Tourism’s regular and co-op efforts below illustrate this concept.

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Advanced Travel and Tourism

JUNE 30, 2021

If you’re not already using user-generated content for your marketing strategy, the time to start is now. Destinations can gain a massive advantage by encouraging travelers to share their experiences with others. Why UGC Is Crucial for Travel and Tourism Brands. Travelers are wary of overly-produced marketing messages.

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Smart Meetings

JANUARY 14, 2025

21-25) The Grammys LA Mart Winter Market Gift + Home 2025 (Jan. 28-30) CMC LA Market Week (Jan. The San Diego Tourism Authority works closely with local authorities to stay updated on local fire conditions and shares any potential impacts to travelers via social media and on this website.

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Advanced Travel and Tourism

OCTOBER 1, 2022

With websites like Airbnb, STRs have boomed in popularity. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer. So clearly, now is the time to make the most of your short-term rentals — and encourage travelers to stay at them longer.

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Dana Communications

NOVEMBER 5, 2024

We touched on this concept in Pop Culture Tourism and noted its continuing popularity in 12 Travel Trends Making Moves in 2024. With Expedia reporting that “more than half of travelers now say that TV shows and movies inspire their travel plans,” it’s definitely worth a deeper dive. Even though the U.S.

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Smart Meetings

APRIL 4, 2025

Hotel sales directors face increasing pressure to demonstrate measurable returns on their marketing investments, particularly in the meetings and events sector. This article explores proven strategies for hotel sales directors to enhance their meeting and event marketing ROI.

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Smart Meetings

AUGUST 9, 2024

Welcome to Smart Travel, where we’ll be spotlighting the latest can’t-miss travel news, from groundbreaking studies and data to tips on decompressing from your next destination meeting. Want to hear from market experts advising on successful business group planning strategies? Travel tech tools you need in your carry-on?

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Smart Meetings

NOVEMBER 26, 2024

Ask for Specifics Dominique DeWitt, CMP, senior event planner, Wounded Warrior Project Dominique DeWitt Dominique DeWitt grew up thinking about the importance of accessible travel accommodations. Many in the oldest demographic are comfortable with texting and going to websites for information.

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Advanced Travel and Tourism

FEBRUARY 2, 2024

Every year in digital marketing presents unique challenges and trends, but an election year takes the complexity to a whole new level. In this survival guide, we explore the nuances of digital marketing in an election year, specifically focusing on the landscape of 2024. Experts forecast that this election cycle will amass $10.2

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Dana Communications

NOVEMBER 5, 2024

Tourism trails are a powerful marketing tool that gives destinations the opportunity to showcase their best attractions and most unique experiences. Successful tourism trails have a common theme that draws travelers who lean into that particular interest. There’s a target market for everything, and tourism trails are no exception.

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Smart Meetings

MARCH 19, 2024

Many travelers swear by communication apps like WhatsApp and Skype, which let you phone home as if you were still in the U.S. passport holders can travel to 189 countries and territories without a visa, or by obtaining a visa on arrival, typically by standing in line at the airport. State Department website.

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Smart Meetings

OCTOBER 13, 2021

Though the return to travel continues to ramp up for planners and other business travelers, all is not back to normal, at least not yet. Travel insurance may be the answer. Some unexpected expenses may be covered by your travel delay benefits. Since Oct.

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Advanced Travel and Tourism

JULY 12, 2022

But these temporary shifts in spending could impact destinations and their marketing in significant ways, and it will pay to prepare for the future now. Let’s look at what’s happening in spending on travel and restaurants, then cover our recommendations on the best tips for weathering this volatile time.

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Dana Communications

DECEMBER 5, 2023

You should already have close working relationships with your state and local Destination Marketing Organizations (DMOs) or Convention & Visitors Bureaus (CVBs). At a bare minimum, you should ensure your property is listed on their official websites. There are some mega marketing budgets behind these household names.

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Smart Meetings

MAY 5, 2021

Travel Association president and CEO Roger Dow seconded the request, saying, “Restrictions have taken a disproportionately heavy toll on the travel industry and our millions of workers, and the rule preventing cruise operations is uniquely specific. It will span five continents, ferrying travelers to 66 destinations in 34 countries.

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Dana Communications

SEPTEMBER 19, 2023

Techy Travel in 2023: What Resorts & Hotels Need to Know Have you noticed how much easier it is to travel nowadays? With so many possibilities for properties to grow their business through travel tech, we’ve compiled a list of some of the top advancements below. Reach out to Lynn Kaniper at 609.466.9187 ext.

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Advanced Travel and Tourism

MAY 29, 2024

Why the right travel keywords are important to reaching your specific audience Imagine a world where travelers, like eager treasure hunters, leave behind a trail of digital breadcrumbs, revealing their deepest travel desires. Or are you touting your bustling city’s nightlife, while travelers crave quiet cultural immersion?

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Advanced Travel and Tourism

AUGUST 20, 2024

In the evolving landscape of travel and tourism, 2024 has presented destinations with a unique set of counter-intuitive factors influencing travel behavior. Economic Downturn: A Budget Travelers Boom Economic downturns tighten wallets, but also spark a surge in budget and localized travel.

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Smart Meetings

NOVEMBER 2, 2023

Walking tours provide distinct experiential learning that you can’t get any other way As incentive travel continues to be a critical tool for retaining and motivating talent, planners are looking for ways to make excursions more meaningful and memorable. Lisa Chen, ToursByLocals CEO, says that the company’s goal is to humanize travel.

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Endless Events

MAY 14, 2018

That includes knowing what event tech to use, how to properly check-in attendees and marketing your event so it stands out. But the debate continues whether “consent” or “legitimate interests” can be best used by event marketers when finding a basis to contact those on their mailing lists. Dissecting the Forbes Travel Guide.

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Smart Meetings

AUGUST 10, 2022

When most attendees make travel plans, they consider things like hotel amenities, nearby restaurants and fun attractions. Entryway width, overstimulating lights, transportation and more are accessibility factors that can limit how a disabled traveler experiences a business trip. Recognizing the Need.

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Sojern

JULY 27, 2021

Real-time and historical data, machine learning techniques and a multichannel marketing strategy—that’s the recipe for travel marketer success in a cookieless world. One of the key market shifts that will impact every travel marketers’ future is the demise of the third-party cookie.

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Leonardo

JULY 8, 2021

Travel numbers and traveler surveys are giving the industry reasons to be optimistic. According to STR benchmarking, RevPAR is heading toward 2019 numbers in Asia-Pacific markets. In August 2020, almost half of all potential US travelers told Resonate they were not traveling until COVID-19 was “more under control.”

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Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. What does this mean for travel marketers in 2022?

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Smart Meetings

JUNE 15, 2024

AI Event Tools Ruled The conference kicked off with announcements of new AI integrations—acquisition of Reposite AI sourcing, integration with FeedomPay for hotel reservation tokenization and a partnership with AMGiNE for automated business travel management. “AI All of these things that take time goes away.”

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Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

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Smart Meetings

SEPTEMBER 11, 2023

The need for change in travel and tourism The hospitality industry is continuing its efforts towards improving sustainability, Diversity, Equity and Inclusion (DEI) and Environmental, Social and Governance (ESG) with cross-sector discussions and in-person activities. The Travel Foundation and the U.S. The Travel Foundation and the U.S.

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Smart Meetings

JANUARY 6, 2022

Aventri, which was founded in 2008, had grown into a global provider of data-driven solutions for event sourcing, marketing, registration, onsite technology, data security and reporting. Capabilities include: Event Marketing Website and Registration to create a seamless attendee journey from beginning to end.

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Advanced Travel and Tourism

JULY 26, 2024

In 2020, Google announced their plan to phase out 3 rd party cookies (the small pieces of data that allow marketers to serve personalized ads across websites). Does this change anything for marketers? In the golden age of cross-site tracking, many marketers shied away from contextual targeting. Our industry is evolving.

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Dana Communications

SEPTEMBER 28, 2024

Travel just isn’t one of them. Minus-one travel has entered the chat with no indications it will be leaving any time soon. Approximately 83 million American travelers considered taking a solo trip last year, and this number is expected to grow even more in 2024. First, get to know your market with some fast facts.

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Social Tables

JUNE 1, 2023

Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.

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