Marketing Trends Whitepaper 
Advanced Travel and Tourism
JANUARY 22, 2025
Since 2019, we’ve seen dramatic changes in how people vacation, driven by the rise of remote work, global travel restrictions, and the evolution of short-term rental markets. As we approach 2025, these trends will help define tourism’s next chapter. Outside of the top 5 themes, a number of niche trends popped up.
Advanced Travel and Tourism
FEBRUARY 3, 2022
A 2021 Wyzowl report found that 86% of companies used video as part of their marketing. Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Another interesting video trend is watching with no sound. Like what you see?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Advanced Travel and Tourism
AUGUST 16, 2022
Social media has never been more important to your tourism marketing strategy. Social media is a regular part of our personal lives, and it’s a valuable tool for every type of marketing department. But how can DMOs best utilize social media in their marketing efforts? Travel and tourism are no exception.
Endless Events
MAY 13, 2022
Being an event planner, event manager, or event marketer is a difficult job that demands a lot of energy and knowledge, but many of us are drawn to it because it is – above all else – rewarding. They can also pivot to becoming event managers or event marketers. CTSM (Certified Trade Show Marketer) by Exhibitor Magazine.
Advanced Travel and Tourism
FEBRUARY 17, 2022
Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?
Advanced Travel and Tourism
JANUARY 22, 2025
From multigenerational family vacations to solo escapes, this was the most popular theme among travel trends that we identified for 2025. INFLUENCER MARKETING Influencer marketing means finding the right influencers for every target segment. These are just some of the trends that are changing the way destinations grow in 2025.
Convene by PCMA
DECEMBER 11, 2024
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends.
Expert insights. Personalized for you.
147 
Let's personalize your content