Advanced Travel and Tourism

APRIL 10, 2024

Our 2024 Travel Outlook survey highlights DMOs’ Marketing Priorities, with professionals from destination marketing organizations (DMOs) emphasizing brand awareness as their top goal for 2024, even surpassing the importance of increasing visitor numbers.

Marketing 246

Marketing Marketing Travel Travel 246

Advanced Travel and Tourism

JANUARY 22, 2025

INFLUENCER MARKETING Influencer marketing means finding the right influencers for every target segment. Fill out the form below to download our latest whitepaper 2025 Travel Trend Themes. For others, it is about who you see or don’t see. Influencers from every segment will help you connect and inspire your target groups.

Travel 130

Travel Travel Trends Tourism 130

Endless Events

FEBRUARY 13, 2018

Meetingmax Whitepaper. Leadership and Self-Deception: Getting Out of the Box by The Arbinger Institute (Book). Professional Convention Management Association (PCMA). PCMA Convene. Tuesday Tips by Andy Bounds. Top Dog – Impress and Influence Everyone You Meet by Andy Bounds (Book).

Events 174

Events Booking Conference Event Technology 174

MeetingsNet

NOVEMBER 1, 2017

Content marketing is a key tactic for transforming a one-off event into the year-round, content-rich, relevant, and reliable brand your attendees crave. Laudenslager IV, MBA, president of Charge Ahead Marketing, during a recent MeetingsNet webinar. The way you deliver that consistent value, he said, is through content marketing.

Marketing 67

Marketing Marketing Meeting Website 67

AltexSoft Travel

MARCH 15, 2021

This is a guest article by Carla Andre-Brown, content marketer from Mailbird. Email marketing is used in the travel industry to approach typical challenges, like standing out against competition or making use of collected data to create a personalized campaign. The Challenges of Marketing to Travelers. Personalization.

Benefits 86

Benefits Marketing Marketing Travel 86

Convene by PCMA

DECEMBER 11, 2024

Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. Weve already started to use AI to pinpoint geographic markets with the strongest potential for growth and develop targeted campaigns that resonate with local business cultures and preferences.

Trade Show 52

Trade Show Social Media Events Trends 52

Stova

SEPTEMBER 24, 2019

Our recent whitepaper developed following a survey of meeting planners, Tech-Savvy Planner Secrets , digs into some of the common challenges planners face when using event technology. The lesson here: it doesn't matter how much cutting-edge technology you pack into your app if you don't market it well.

Event Apps 76

Event Apps Event Technology Planner Technology 76

Travel Daily News

APRIL 11, 2023

Trends and opportunities within the high-end travel segment will represent key focuses throughout the 30th edition of Arabian Travel Market (ATM), which will run from 1-4 May 2023 at Dubai World Trade Centre (DWTC).

Sustainability 69

Sustainability Tourism Tourism Trends 69

Travel Daily Media

APRIL 11, 2023

Trends and opportunities within the high-end travel segment will represent key focuses throughout the 30 th edition of Arabian Travel Market (ATM), which will run from 1-4 May 2023 at Dubai World Trade Centre (DWTC).

Sustainability 69

Sustainability Tourism Tourism Trends 69

Advanced Travel and Tourism

APRIL 2, 2024

And because Advance Travel and Tourism has worked with travel organizations as a trusted partner for years, we can help you find the smoothest path to tourism marketing success by interpreting and using our own customer intent data. That’s why you need to be well positioned on the screen in the palm of their hand.

Travel 188

Travel Travel Tourism Tourism 188

Bizzaboo

MAY 20, 2024

You can also launch joint marketing campaigns to leverage each other’s audiences, expanding reach and enabling both your organization and your sponsors to drive brand awareness among the other’s audience. Finally, explore opportunities for extended co-branding and co-marketing agreements.

Sponsors 64

Sponsors Incentives Seminar Audience 64

Travel Daily Media

DECEMBER 1, 2023

The Middle East’s luxury travel market is evolving rapidly, extending beyond opulent experiences to incorporate heritage, innovation and sustainability. Danielle Curtis, Exhibition Director, Arabian Travel Market, said: “By incorporating luxury travel as a sub-theme at ATM 2024, we are aligning our event with the future of travel.

Trends 59

Trends Travel Travel Tourism 59

Eventtia

MAY 20, 2022

The trick that makes swag bags effective is that amongst all the free stuff is usually marketing or advertising material. In this example, Packhelp sent out branded sweaters to participants in an end-of-year webinar about Christmas marketing. It’s also great marketing as your event progresses. Tight budget?

Virtual Events 77

Virtual Events Conference Events Banking 77

Bizzaboo

MAY 6, 2024

trillion by 2032, according to a recent report from Allied Market Research. This step includes the following: Direct communication: Talk to potential sponsors directly and ask about their goals, marketing objectives, and reasons for sponsoring. How To Build Event Sponsorship Packages The global events industry — which was valued at $1.1

Sponsors 59

Sponsors Events Benefits Panel 59

MeetingsNet

MAY 25, 2018

While the providers do in most cases want you to give them your email address and a bit of demographic info to get the goods, these ebooks, whitepapers, and ecourses offer real value, not just product pitches. It’s all in there, from initial ideation and market research, through budgeting and sponsorship, site selection, and marketing.

Panel 46

Panel Event Apps Site Selection B2B 46

Brightspot Incentive Events

MAY 31, 2023

24B Invested in Channel & Distributor Incentives The Incentive Federation “market size” study estimated that $24,000,000,000 is spent on channel or distribution rewards annually in the U.S. However, in the modern era, smart marketers are using their incentives and rewards programs for a broader set of behaviors that drive performance.

Incentives 52

Incentives Training Certification Publishing 52

Gavel International

JULY 13, 2021

Sales can get this content from the marketing team. Effective types of pieces include whitepapers, checklists, articles, infographics, checklists, etc. Sharing content that focuses on solving their pain points/problems is an excellent way to earn leads’ confidence. Invite Them to Events .

Prospect 52

Prospect Social Network Website Automation 52

Bizzaboo

NOVEMBER 5, 2023

Lead retrieval is the subsequent phase in which these captured leads are accessed, analyzed, and managed to fuel sales and post-event marketing campaigns. This can be achieved through digital forms, interactive apps, or direct interactions during events. Embrace the future of trade show lead management with the right tools and strategies.

Trade Show 52

Trade Show Event Technology Events Sponsors 52

Stova

MARCH 16, 2023

According to Intel’s event program manager for global event marketing Victor Torregoza : “We are living and working in a data-centric economy. On the event marketing side, when we are setting the strategy for a particular program, we look at several types of data. That applies to us as consumers and it applies to us as individuals.

Events 40

Events Technology Technology Consulting 40

Advanced Travel and Tourism

FEBRUARY 17, 2022

Data provided to Hubspot revealed that 41% of marketers are worried about tracking the correct data with the death of third-party cookies. Marketers can keep up by pivoting into other ways of collecting information from their audiences. What does this mean for travel marketers in 2022? But don’t panic. Like what you see?

Advertising 245

Advertising Website Social Media Audience 245

Smart Meetings

MAY 25, 2021

Following is based on the group’s whitepaper. An ADMEI focus group/task force reviewed research and created a vision for the future, with practical tools and guidance to help DMCs evolve in the new business environment. Destination Management Companies ( DMCs ) are at the core of the MICE industry.

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Proposal Contracts Contracts Logistics 162

Advanced Travel and Tourism

JANUARY 30, 2025

By monitoring weather conditions across different regions, travel marketers can develop strategic messaging that appeals to travelers seeking escape from extreme temperatures or challenging climatic conditions. For destinations in the Midwest lakes region, this might mean closely tracking temperatures in the Southwest.

Marketing 130

Marketing Marketing Tourism Tourism 130

Advanced Travel and Tourism

FEBRUARY 20, 2025

He calls it dexterity over literacy Because whether you are a marketer, a business owner, or a creative professional, AI is reshaping how we solve problems, connect with audiences, and streamline workflows. Any hands-on approach is invaluable in marketing, where agility and creativity are critical AI is no different.

Platform 130

Platform Technology Technology Audience 130

Gavel International

NOVEMBER 25, 2024

Reading Time: 7 minutes In the high-stakes world of B2B marketing, decision-makers are the ultimate prize. Yet, despite their crucial role, most marketing copy results in a disconnect between intent and impact. Let’s explore the common misconceptions that lead to ineffective marketing copy and the strategies to overcome them.

B2B 52

B2B Marketing Marketing Prospect 52

Bizzaboo

FEBRUARY 14, 2025

Here are a few strategies: Simplify workflows for marketing and event teams By harnessing event networking tech , youre not just helping your event attendeesyoure simplifying things for your marketing and event teams too. How can you use it to simplify your workflows and create a more engaging event experience?

Networking 84

Networking Technology Technology Automation 84

Advanced Travel and Tourism

JANUARY 30, 2025

Platforms like TikTok and Instagram have revolutionized how destinations are discovered and experienced, creating opportunities for marketers to develop innovative content strategies that resonate with audiences seeking authentic, bite-sized travel inspiration while pushing them to longer form content as either a podcast or a YouTube video.

Travel 130

Travel Travel Tourism Tourism 130

Advanced Travel and Tourism

JANUARY 30, 2025

Marketers can harness Al tools to analyze customer preferences. Destinations that take away travel planning stress will attract more visitors by doing the research for them. AI and Tech solutions are creating personalized itineraries, enabling travelers to use natural language interfaces for trip planning.

Tourism 130

Tourism Tourism Trends Travel 130