The Abbi Agency

JULY 15, 2021

Your products define your brand in the eyes of consumers, investors, talent, and the general public, so a product launch is crucial to shaping your public narrative. Securing media coverage around a product launch is one of the highest ROI public relations activities you can engage in.

Public Relations 246

Public Relations Advertising Production Media 246

Smart Meetings

JULY 12, 2024

Najera spent 12 years leading marketing and public relations at MSD México; he also ran his own marketing agency for six years and developed a special passion for hospitality during four years with Fairmont.

eCommerce 265

eCommerce Public Relations Site Selection Hospitality 265

Endless Events

JULY 6, 2020

Sure, landing pages, social media, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of social media in marketing. However, there’s more to incorporating social media into your marketing strategy than just sharing videos and pictures. Add A Personal Touch.

Virtual Events 307

Virtual Events Event Marketing Marketing Marketing 307

The Abbi Agency

JANUARY 20, 2022

and across multiple departments, including brand management, public relations and digital content creation. In the past year, the Las Vegas team has more than tripled, with team members ranging from all experience levels ? coordinator to manager?

Public Relations 49

Public Relations Communications Communications Social Media 49

Smart Meetings

MAY 3, 2024

He will oversee all sales, marketing and public relations efforts for the hotel, drawing on his near two decades of luxury hospitality experience across several key destination markets. Jamie Trevorrow Jamie Trevorrow, Signia by Hilton San Jose Signia by Hilton San Jose appoints Trevorrow as director of revenue management.

Social Media 264

Social Media Hospitality Tourism Tourism 264

The Abbi Agency

JULY 29, 2020

We’ve shared how The Abbi Agency uses a performance-driven public relations approach for our clients. One of the most important firms in the world of public relations — Cision Ltd. — put its international spotlight on a digital-first public relations campaign developed by The Abbi Agency for Visit Carmel.

Public Relations 130

Public Relations Advertising Media Booking 130

EHL Insights

MARCH 13, 2024

It could start as negative news that snowballs, terrible online reviews, or even an ill-advised foray into social media. A crisis can hit any business at any time. This type of event can tarnish your brand, harm your relationship with your customers, and have a damaging effect on key business outcomes.

Public Relations 64

Public Relations Management Social Media Online 64

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 246

Marketing Marketing Social Media Communications 246

The Abbi Agency

JANUARY 23, 2023

Ladies and gentlemen, welcome onboard TAAirlines’ Flight PR1 with service from media strategy to crisis management. It’s important to pitch specific media based on each client’s target audiences, as each destination attracts a different demographic— frequent fliers, if you will.

Airlines 130

Airlines Public Relations Travel Travel 130

Smart Meetings

SEPTEMBER 13, 2022

Scarborough is manager of visitor marketing and Shircel is associate manager of media relations for Visit Mesa in Arizona. Shircel has been on Visit Mesa’s communications team for two years, most recently as its media relations specialist. Kimberly Scarborough and Zoe Shircel. Clive McNish.

Public Relations 245

Public Relations Hospitality Management Communications 245

Smart Meetings

OCTOBER 20, 2023

She has worked in a variety of other marketing roles for over a decade, including as a marketing analyst at MMGY Global and as associate director, data & research at Madden Media. She most recently serves as Marriott International’s regional vice president of sales and distribution for the Caribbean and Latin America.

Hospitality 264

Hospitality Public Relations Incentives Management 264

The Abbi Agency

JUNE 9, 2021

The announcement of a new development is akin to a product launch, in which the public will be made aware of plans for construction and what to expect on a given timeline. These announcements are oftentimes marked with a groundbreaking ceremony, where an event is hosted for media and stakeholders to learn more about the project.

Public Relations 162

Public Relations Retail Audience Media 162

The Abbi Agency

JULY 27, 2021

Whether it’s a national health crisis, product awareness, access to healthcare, or some other challenge yet to be faced, we know the most effective path to success is creating relatable news moments to uplift the brands we work with. Data and statistics can add the necessary validation to your media materials. We Engage Experts.

Healthcare 130

Healthcare Public Relations Publishing Media 130

The MICE Blog

MARCH 27, 2025

Strengthened brand image and increased visibility : The presence of the press led to positive reports in leading tourism media. Through this reorientation of the program, AER encouraged active participation and engagement from its members and ensured that the event was both informative and inspiring.

Conference 130

Conference Sustainability Tourism Tourism 130

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. . New year… new approach.

Media 80

Media Travel Travel Fashion 80

Convene by PCMA

JANUARY 6, 2025

Influencer marketing, elevated brand collaborations, and a steady stream of social-media content from emotion-driven interviews and behind-the-scenes glimpses to official TikTok audio told a story a new generation wanted to hear. Social-media challenges like the TikTok Wicked Riff Challenge can create engagement and maybe even a few laughs.

Marketing 59

Marketing Marketing Social Media Public Relations 59

The Abbi Agency

MARCH 30, 2021

While we won’t know to what degree these methods will succeed, or even to what extent privacy policy changes will impact digital advertising ROI, it is important to take proactive measures as we develop our media strategies with these looming changes in mind. So what are some of the options available to businesses?

Marketing 200

Marketing Marketing Advertising Website 200

The Abbi Agency

MAY 6, 2021

Our firm has come a long way from its origins as a home-based public relations shop, expanding our services well beyond our original scope of media relations.

Public Relations 130

Public Relations Consulting Media Platform 130

Convene by PCMA

SEPTEMBER 7, 2023

Rob Gard A closing event held at a historic off-site venue during the annual PRSA (Public Relations Society of America) Travel & Tourism 2023 Section Conference, which Convene attended in late June, gave Destination Madison a chance to demonstrate that expertise. It was a big hit.”

Media 52

Media Public Relations Publishing Vendor 52

The MICE Blog

JANUARY 15, 2024

Afterwards I spoke with Jan Bohe, Managing Director Communications and Chiara Britschgi, Head of Public Relations from START Global and here I share the insights with you. The event was held on campus, at the Square building, where they held a panel discussion and a keynote with founders and a venture capital firm.

Conference 264

Conference Advertising Speakers Communications 264

Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Authenticity is everything on social media.

Social Media 59

Social Media Media Trends Public Relations 59

Smart Meetings

APRIL 27, 2021

Lacee Rudd , public relations manager, Visit Panama City Beach : Over the years, Panama City Beach has been faced with several setbacks, including hurricanes, oil spills and more recently the pandemic. In doing so, we surpassed our expectations.

Tourism 279

Tourism Tourism Communications Communications 279

DCI

MARCH 20, 2023

Here are some key trends in media relations that economic development professionals should keep in mind when working with the media: 1. We always counsel clients that we need high-profile spokespersons to speak with media. Almost every single pitch we send out is tailored to the journalist.

Media 52

Media Trends Site Selection Public Relations 52

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 130

Marketing Marketing Social Media Communications 130

Travel Daily Media

AUGUST 29, 2023

The post Maldives to become the official island travel partner of ITB China 2023 appeared first on TD (Travel Daily Media) Travel Daily. The dedicated Maldives stand will serve as the centerpiece of the island republic’s extended presence at ITB China 2023.

Travel 97

Travel Travel Public Relations Social Media 97

Convene by PCMA

OCTOBER 10, 2022

While tried-and-true digital media strategies such as paid search and social media are still vital to the success of a marketing campaign, these platforms are most effective when targeting audiences who already are somewhat familiar with the brand or event.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

NOVEMBER 6, 2024

She brings extensive experience in strategic communications and public relations to her new role, having worked across public policy, higher education, and media. She most recently served as chief of public information at Sinclair Community College. Ron Eifert has been promoted to the role of director of sales.

Public Relations 52

Public Relations Advertising Tourism Tourism 52

DCI

MARCH 31, 2022

Kat will continue to serve as a lead strategist for client work, overseeing DCI’s economic development public relations service and coordinating with digital, research, creative services and paid media service teams to develop integrated programs for DCI clients.

Promotion 94

Promotion Public Relations Advertising Social Media 94

The Abbi Agency

JANUARY 31, 2023

GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team. Yes, UA lets you view if a customer came to your site from a backlink in earned media. So… What Happens Now?

Website 26

Website SEO Public Relations Platform 26

The Abbi Agency

JANUARY 31, 2023

GA4: Showing the Data-Backed Power of PR Beyond analytics being used in expected agency departments like web and paid media, GA4 brings true data-backed results for those on a public relations team. Yes, UA lets you view if a customer came to your site from a backlink in earned media. So… What Happens Now?

Website 26

Website SEO Public Relations Platform 26

Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Social media content is becoming customized to adapt to users’ individual needs, wants, and preferences. Social media platforms. Internal Social Media Policy. The result? Do’s.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. The website — once a single, self-contained publication — now participates in a wider digital ecosystem. Yet the web remains the backbone of the internet — and, likely, your attendee acquisition campaign. standards for web accessibility.

Website 111

Website SEO Automation Social Media 111

DCI

SEPTEMBER 21, 2021

Through 6+ years of partnering with the Cincinnati Experience , DCI has leveraged the power of media to spread the word about the groundbreaking work happening there to make the city an inclusive, diverse, and thriving place where all entrepreneurs can succeed. “If you don’t make space, things don’t happen,” says Candice.

Media 75

Media Contracts Contracts Government 75

Convene by PCMA

DECEMBER 11, 2024

Laura Davidson, founder and CEO of Tag Digital, mdgs digital media partner With 91 percent of internet traffic dominated by video, event marketers must not only make video a priority but focus on memorable content to stand out. And keep in mind that video is still underpriced media, so you get excellent bang for your buck.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

JANUARY 19, 2023

“I will color outside the lines.” — Joe Mathieu, group director, paid media Now is not the time for event marketers to be timid. Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees.

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

DECEMBER 7, 2021

“I will reset my definition of an ‘influencer’ and ensure the most prominent speakers, attendee loyalists, and/or staff members are acting as social proof to reach wider audiences.” — Connor Stewart, director of social media. A great way to extend reach beyond a database is through viral sharing on social media.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. When you have a clear, recognizable USP, it is also easier to create attractive pitches for the media. If you are operating on a limited budget, the cheapest way to achieve results is through public relations.

Communications 130

Communications Communications Marketing Marketing 130