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Englander takes on the role of account manager as well, and will assist with all aspects of siteselection and contract negotiation processes. Hill, also as corporate hotel marketing manager, will zone in on publicrelations, promotions, brand partnerships and social media for Ensemble’s hotel portfolio.
Here are some key trends in mediarelations that economic development professionals should keep in mind when working with the media: 1. We always counsel clients that we need high-profile spokespersons to speak with media. Almost every single pitch we send out is tailored to the journalist.
The Client: An international skincare and makeup company with one internal meeting planner and a small support team who’s daily tasks focused not only on events, but also social media and publicrelations for the entire company. Plus, the number of beautiful photos they captured and published to social media was plentiful.
For our economic development clients, we survey corporate executives in targeted industries and siteselection consultants, as well as prospective talent from prime feeder markets. Their work resulted in thousands of inquiries from talent and spiked traffic in both Vermont’s tourism and economic development sites.
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