Smart Meetings

JANUARY 28, 2019

Understand Media Types. Marketing content can be divided into three types: earned media, owned media and paid media. Earned media refers to content others publish or share about you. Owned media is simply any content you generate yourself. This can include your blog, website, email campaigns and more.

SEO 245

SEO Marketing Marketing Website 245

Eventtia

DECEMBER 30, 2022

While our focus on this guide is how to use social media to promote our events, we’ll also need to consider the other available channels and best practices. Have a Professional Event Website. When discussing various social media event promotion strategies below, we’ll also use these phases as the foundation.

Social Media 91

Social Media Promotion Media Registration 91

DCI

JUNE 20, 2023

In today’s digital age, social media has become an integral part of our lives. Social media platforms like Instagram, LinkedIn and YouTube have algorithms that prioritize accessible content. So, how can you make your social media marketing accessible? Here are a few reasons why. 1.

Social Media 86

Social Media Media SEO Publishing 86

Motivation Excellence

FEBRUARY 13, 2024

Allie Barke, of Allie Barke Social Media Marketing , has made a business out of her own branding, and also helps other companies capture that deliberate marketing space. She’s our social media partner, in fact! “I I started a fashion blog back in high school (15 years ago!).

Social Media 240

Social Media Online Fashion Website 240

Dana Communications

AUGUST 20, 2024

According to DigitalMarketingInstitute.com , 49% of consumers depend on influencer recommendations and, even better, 40% have purchased something after seeing it on social media. Their tone on social media should be aligned with your brand’s voice. This is how powerful influencer partnerships can be.

Social Media 210

Social Media Audience Media Communications 210

Advanced Travel and Tourism

FEBRUARY 3, 2022

Further, 93% of those using video saw it as a vital part of their marketing strategy, and 86% say video has increased their website traffic. Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Like what you see?

Trends 245

Trends Marketing Marketing Social Media 245

The Abbi Agency

MARCH 23, 2021

In July, The Abbi Agency acquired UK-based digital shop Made by Chance, and that focus and investment on digital marketing is on display with two Gold wins for website development. Edgewood Tahoe Resort – Consumer Website. Nine Dot Arts – Consumer Website. Discover Kalispell – Single Execution Social Media.

Advertising 246

Advertising Social Media Healthcare Website 246

Advanced Travel and Tourism

JUNE 30, 2021

Grow Your Social Media Channels. billion people used social media, and that number is growing astronomically. As a result, social media is a fantastic place for destinations to reach past, current, and future visitors through UGC campaigns. Social media stats can tell you a lot about your target audience.

Benefits 246

Benefits Marketing Marketing Social Media 246

Endless Events

MARCH 24, 2022

Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Social media mentions: create your own event hashtag or social media profiles. Discount codes used by attendees. Engagement KPIs.

Platform 334

Platform Sponsors Events Social Media 334

Smart Meetings

MAY 5, 2021

Hashtags across social media platforms for cohesion and to aggregate conversations. Social media: Promote the event across your social media channels , including reminders of which sessions are upcoming, where attendees can access critical resources, and highlights from the sessions. How to Spread the Word.

Virtual Events 279

Virtual Events Attendee Social Media Speakers 279

Advanced Travel and Tourism

JULY 7, 2021

on video content… and then only post it to social media. You can deploy videos on your company’s YouTube channel or distribute five-, 15-, or 30-second ads that bring traffic to your website from other media. Website Landing Pages. Social Media Videos. That thing is video deployment. Explainer videos.

Marketing 246

Marketing Marketing Social Media Advertising 246

Smart Meetings

MAY 9, 2024

Those slated to interact directly with the media should undergo media training. Team leaders and managers should be adept at crafting statements and managing media inquiries, while other team members should handle media monitoring and administrative duties. Communication updates (via email, company chat, etc.)

Communications 264

Communications Communications Consulting Certification 264

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Social media influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.

Benefits 194

Benefits Tourism Tourism Social Media 194

Smart Meetings

JANUARY 17, 2019

Want to promote your conference on social media? Filming your event means you can create a video to suit every one of your needs, from the typical event video that summarizes your event succinctly, to shorter clips for social media, to more promotional content and beyond. Repurpose Footage. More product purchases?

Conference 242

Conference Social Media Promotion Speakers 242

Dana Communications

JANUARY 31, 2022

It’s no secret that authenticity is key to effective marketing—and utilizing UGC in tourism campaigns and social media is an easy way to achieve that and increase your brand’s credibility. Social media influencers used to be the most trusted brand ambassadors, but user-generated content has outpaced them. UGC in action.

Benefits 185

Benefits Tourism Tourism Social Media 185

Endless Events

APRIL 1, 2020

Craft an email and social media strategy that focuses on answering all of these questions. And in the age of social media, promoting this kind of connection will be one of your biggest strengths. Don’t Forget To Monitor Social Media. What cool features will you offer that make your event stand-out?

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Remote Audience Attendee Virtual Events 311

Traveler's Q

SEPTEMBER 14, 2023

In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. An event website serves as a centralized location for all information related to the event, from event details and registration to agenda and speaker bios. Why Do You Need an Event Website?

Website 130

Website Online Social Media Registration 130

Endless Events

JUNE 24, 2020

Event Website. Very basic stuff when it comes to digital marketing for your event website, but also inside your platform. Social Media. Leading up to the conference, you communicate with people via social. So one of the best things that you can do is giving your sponsors shout outs on social media.

Virtual Events 290

Virtual Events Sponsors Social Media Events 290

Endless Events

OCTOBER 11, 2022

Social media and press coverage. Promoting the heck out of your sponsors on social media. . To generate interest, you can announce a call for sponsors on social media, your website, and your email list. Try to quantify the value of event sponsorship in terms of the following: . Financial ROI.

Sponsors 296

Sponsors Social Media Events Online 296

Advanced Travel and Tourism

AUGUST 12, 2021

Social media hashtags like #RecreateResponsibly and outdoor ethics principles like Leave No Trace can have a considerable impact. You can build up your email list by: Providing a free (yet valuable) opt-in in exchange for email addresses on your website. Including a sign-up form on your social media accounts and website.

Booking 246

Booking Marketing Marketing Social Media 246

Endless Events

NOVEMBER 29, 2022

Poll your social media followers or previous event attendees to ask why they don’t download event apps. Don’t forget to promote the app via social media, email, and your website, so you reach as many attendees as possible. . Try these 11 tips to persuade more attendees to try your event app.

Platform 334

Platform Event Apps Social Media Events 334

Smart Meetings

JUNE 28, 2022

Social Media. Is social sharing within the event app encouraged, or restricted? Is this a public event with links to social media platforms, or is this a private event that should only be held within the event app? Read More : Beware the Public Wi-Fi Network: 6 Ways to Practice Cybersecurity While Traveling.

Technology 264

Technology Technology Event Apps Social Media 264

Endless Events

OCTOBER 18, 2022

Decide your marketing channels to promote your event: social media, email marketing, podcasts, blogs, ads, etc. These may include: Social media. Website (B2B blog). Follow the SMART goals tool and decide your criteria for event success. Choose the best way to deliver your content. Paid search. Press release.

Event Marketing 347

Event Marketing Marketing Marketing Events 347

Advanced Travel and Tourism

FEBRUARY 17, 2022

Third-party cookies — tracking codes placed on a website by someone other than the site’s owner — are going away soon. First-party cookies are still safe, allowing you to gain data from your website viewers on all browsers. Use the data you collect to upload custom audiences and find similar audiences to target on social media.

Advertising 245

Advertising Website Social Media Audience 245

Endless Events

MAY 27, 2020

Sponsorship activation can occur through email, social media, content, speaking opportunities, virtual exhibitions, videos, banners, matchmaking, food delivery…and much more. Sponsors that opt for the Opal Package will be promoted on the event’s website, social media channels, and email blasts pre-event.

Virtual Events 279

Virtual Events Sponsors Social Media Events 279

Smart Meetings

MAY 17, 2021

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. This makes it easier for those of us who love live-tweeting events as a means of taking notes and sharing key takeaways with our social media followers.

Speakers 299

Speakers Social Media Sponsors Communications 299

Endless Events

MARCH 10, 2020

And she will then make sure that it gets up on our website. Let’s just say even if it’s just a hundred people on your virtual event, but your recording is going to live on our website for five years. As opposed to free social media days and things like that.

Virtual Events 398

Virtual Events Speakers Rehearsal Events 398

Endless Events

NOVEMBER 16, 2018

They are your in-house ideators and implementers of the media, marketing, attendee engagement, and more. Engaging with audience and media. Monitoring and posting to social media, including creating an event hashtag. Creating and updating the event website and mobile app. Creative Committee.

Event Planning 325

Event Planning Social Media Events Trade Show 325

Smart Meetings

MARCH 21, 2022

The basic frameworks for websites, pamphlets or handouts, signage, social media graphics, fonts, or anything else associated with the event should be identical across different platforms. This includes having consistent and cohesive brand elements, ensuring that attendees can see the relationship between everything.

Social Media 264

Social Media Events Audience Proposal 264

Endless Events

SEPTEMBER 20, 2022

Marketing teams spend valuable time developing messaging , blog content, social media campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. Website Traffic by Promo Codes. Social Media Mentions.

Event Marketing 194

Event Marketing Marketing Marketing Social Media 194

Traveler's Q

DECEMBER 7, 2023

A user-friendly website is key to a successful event. From the moment a potential attendee lands on your website, they should feel comfortable navigating and finding the information they need quickly and easily. A well-designed event website not only attracts attendees but also helps build anticipation and excitement.

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Website Platform Registration Social Media 130

Endless Events

FEBRUARY 28, 2023

Make sure you promote your event via the following: Organic and paid social media Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions. Track essential KPIs to measure the impact events have on your brand.

Sponsors 304

Sponsors Fashion Virtual Events Promotion 304

Dana Communications

MARCH 28, 2022

It can be used in a variety of contexts, like on a website, in emails, social media, etc. And social media usage is prolific—Facebook, Instagram, TikTok and Twitter all have millions of active users. For simple day-to-day visuals or social media sharing, cell phones can make video a convenient and viable option.

Marketing 224

Marketing Marketing Social Media Manufacturing 224

Smart Meetings

FEBRUARY 27, 2023

One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Ensure your website has recent blogs, videos, and podcasts highlighting your event. “Members tend to walk right by them,” stated Corporate Partnership and Sponsorship Consultant Bruce Rosenthal.

Conference 279

Conference Sponsors Trade Show SEO 279

Smart Meetings

APRIL 27, 2023

And they must be social media shareable. When you have the menu finalized, please put it on your event website. They will post it on Instagram to ensure the venue’s delivery is worthy of social media. Sustainable Foods. These are just some of today’s attendees’ requirements and requests.

Meeting 246

Meeting Social Media Regulations Planner 246

Endless Events

MAY 18, 2018

This includes learning what type of software to use, steps to increase registrants, and making a killer event registration website. They can bend their corner of social media to their will, and when that coincides with yours, you can reach more people and stand out in your niche. The Current State of Event Best Practices.

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Audience Registration Social Media Events 263

Advanced Travel and Tourism

FEBRUARY 21, 2023

ChatGPT bills itself as a way to provide a quick and efficient way to generate blogs, website content, and social media posts. If you’re thinking about using ChatGPT to assist in creating content for your website, talk to a content marketing pro beforehand to ensure you create the best results possible.

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Platform Organization Tourism Tourism 246