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What Reed, chief event strategy officer, American Society of Hematology (ASH), loved most about this time, he told participants in an online PCMA Community Conversation for medicalmeeting planners earlier this year, is probably what other planners have hated: “We needed to operate when there was really no roadmap to us,” Reed said. “I
Knight: We had to make a very quick shift in February and March with our in-person portfolio; the two events we moved online in April and May had more attendees than what we expected in person, which was promising. As we are looking at the ones for the rest of the year, most are getting shifted to virtual livestreams.
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