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What Reed, chief event strategy officer, American Society of Hematology (ASH), loved most about this time, he told participants in an online PCMA Community Conversation for medicalmeeting planners earlier this year, is probably what other planners have hated: “We needed to operate when there was really no roadmap to us,” Reed said. “I
Knight: First, that some people prefer live CME; some are fine with on-demand sessions; and others prefer to read something, so we have to operate in ways that meet everyone’s needs as best as possible. Knight: We recently decided to transition 2020’s FMX to an all-virtualevent.
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