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Conway joined the team in 2010 at vice president, communications and publicrelations, before moving into the executive leadership team in 2017. Mauricio Patino Mauricio Patino, Velas Resorts Patino joins the team at Velas Resorts as regional sales director for meetings and incentives. metro area, where she will be based.
of meeting and event space, guiding initiatives to drive revenue growth, strengthen brand positioning and enhance guest engagement through innovative marketing strategies. Kelly Peiffer Kelly Peiffer, M&IW Meetings & Incentives Worldwide (M&IW) welcomes Peiffer as its new business development director.
Lynn Willison and Rachel Englander Lynn Willison (left) and Rachel Englander (right), The Hutton Group – Inspired Meetings & Events The Hutton Group – Inspired Meetings & Events , a woman-owned and -operated boutique meeting and incentive planning company, brings in two new team members.
To bring this strategy to life,embedding the associations member meeting within a creative and dynamic event format requires thoughtful planning. The member meeting needed to be seamlessly and appealingly integrated into the conference. The event was designed as flexibly as possible, enabling active participation and exchange.
Smart Meetings chatted with Renee Roberts, director of publicrelations and communications at Visit Oakland, who wrapped the first annual Oakland Style event in early October, to discuss how the community of Oakland rallied together to create this first-of-its-kind event. In the case of Oakland Style, the short answer is, yes.
She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions. Christy Loy Christy Loy, Meet Minneapolis Loy takes on the role of senior vice president of destination sales at Meet Minneapolis.
Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and publicrelations consultancy. He will lead Cvent’s global, 1,500+ person client services organization, focusing on customer experience and client satisfaction.
Smart Meetings contacted Sharlet Brennan, a content marketing consultant and president of Brennan Communications, for tips on how to leverage all that traffic for events. More often, companies are dealing with tragedies ranging from publicrelations scandals to natural disasters. That’s a mistake,” Burns says. Mobile Friendly.
Smart Meetings loves recognizing talented hospitality professionals who will help the industry evolve as we get back to meeting, so when we heard that Destinations International had announced their 2021 30 Under 30 class from convention and visitors bureaus and tourism boards around the world, we wanted to get to know them better.
Formerly a postgraduate in publicrelations and advertising, working with technology clients as a PR executive, a vacation to the Cayman Islands was all it took to change Pereira’s career trajectory forever. “I How to Get Started Goodman notes event associations are a great way to test the waters in the events and meetings industry.
Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi. Read More: Smart Moves in San Diego, New York and More The post Smart Moves in Chicago, Arizona and More appeared first on Smart Meetings.
Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and publicrelations director. He will pursue meetings with 200-2,000 attendees from organizations based in Arizona, New Mexico and the upper Midwest.
An incentive destination for the new generation Any time a hit television show features a distinct destination, meeting professionals get interested and the tourism industry of that location gets a real boost. Meeting professionals are seeing Thailand as the next “most desired” location for incentive trips.
When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image. Encourage open dialogue and collaboration.
Scarborough is manager of visitor marketing and Shircel is associate manager of media relations for Visit Mesa in Arizona. Before joining the organization, she worked as operations coordinator for Veterans United Home Loans, based in Columbia, Missouri. Scarborough previously worked as coordinator of visitor marketing for Visit Mesa.
Learn about one of the most interesting Virginia Destination Management Organizations here. What is the role of Virginia Destination Management Organizations in working with this national brand? I received a degree in Communication with a focus in PublicRelations from Virginia Tech.
Choose Chicago named Osmond president and CEO of its organization, making her the first woman to hold the role in the Chicago DMO’s history. He is also presently diversity, equity and inclusion chair for Meeting Professionals International (MPI) Global. Lynn Osmond. Regis Beijing. Von DeLuna.
From Coca-Cola to Nike bringing their most senior marketing executives to Akron, Ohio to meet with LeBron” “I was on the planning team for that at maybe age 19. “When it became time to network, the event organizers suggested going up to someone with the same colored dot on their name tag as me.
This may start with something like, “Pretend you’re an organizer of an AI conference …” The key is constructing your prompt with specificity to influence the AI’s behavior. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
As the meetings industry revs back up, research from IACC is giving us hope that in-person meetings will be back in force sooner than later. It’s time to get back on meeting planners’ radars, and these top meetings industry writers are some of the best journalists to know. Corporate & Incentive Travel.
Visit Seattle has long recognized its native heritage through cultural components or land acknowledgements at the organization’s annual meetings, he said.
Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Beyond that, were driving recommended changes to the on-site experience so that it meets the expectations of these younger generations.
When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image. Encourage open dialogue and collaboration.
works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. When groups meet in the country music capital of the world, they can draw upon local artists or bands for entertainment as well as songwriters for team-building activities. “At Prioritize DEI.
Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and publicrelations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.
220 international buyers from 33 countries and territories will set up over 10,000 B2B trade meetings, providing opportunities for networking, negotiations, and signing future cooperation agreements. Domestic exhibitors make up 77%, while international exhibitors account for 23%.
With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Your website is for everyone.
In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.
I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. (Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes. Don’t let perfect be the enemy of good.
Public Safety & Security. If you’re going to achieve your organization’s goals, you need to make your guests feel safe and secure at your events, as any unpleasant incidents can ruin the atmosphere and make it impossible to continue with your program. PublicRelations Flubs. About Sarah.
Here, 33 companies will be co-exhibiting with the Maldives Marketing & PublicRelations Corporation (MMPRC), providing the perfect opportunity for domestic tourism professionals to connect with the Maldivian travel trade, establish new business relations, and explore the endless opportunities awaiting the Chinese tourism industry in the Maldives. (..)
Exhibitors, in particular, said that they were able to do more business in just three days than they did in months of virtual meetings. And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together.
Abstract language, like the headline in this promotion for the 2021 LeadingAge Annual Meeting + EXPO, can be useful in creating emotional connections. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
It also means that these employees are connected to their organizations. Worker engagement has to do with how involved an employee is in advancing the goals of her organization. Employees trust the leaders to make the right decisions for the organization. Everyone believes that the organization is on a path towards success.
When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement PublicRelations is all about storytelling and maintaining a positive brand image. Encourage open dialogue and collaboration.
Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of publicrelations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’spublicrelations department.
When considering our role in fostering sustainability, event marketers and show organizers often target the low-hanging fruit: reducing or eliminating paper and plastic, instituting recycling programs, donating leftover food and supplies, and maybe even minimizing emissions by working with local vendors. Let’s think outside the recycling bin.
Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs that advance inclusion and equity. And so I didn’t meet anybody.”. A Big Delta’ in Tech.
The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Let’s call it a creative twist, instead, but big thinkers reap big rewards.
Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Share true stories about your event, your organization, and the people involved.
In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.
(Whatever Media Group) From Netflix recommendations to targeted emails, “we live in a world of mass personalization,” said Kimberly Hardcastle-Geddes, CEM, president of mdg, a marketing and publicrelations firm specializing in B2B events. Provide access to private meeting rooms. Create a welcoming registration area. “I
She joined the team in 2022 and has played a key role in booking short-term events, planning Choose Lansing meetings, and providing essential support to the sales and services team. She will provide administrative sales support, as well as event and meeting coordination. Abby Feltzer has been hired as sales and services coordinator.
Snow has extensive experience working in various sectors of the tourism industry, including convention and meeting sales and destination partner relations. In his new role, Doane will oversee all disciplines within marketing, including brand and tactical marketing, publicrelations, partnerships, social media, and digital platforms.
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