Convene by PCMA

MARCH 18, 2024

Nothing is going to turn off prospective attendees more than a constant bombardment of promotional emails “screaming” at them to REGISTER TODAY AND SAVE. Building and nurturing a database can’t be rushed in the name of meeting immediate registration goals, especially without alienating a high percentage of new prospects.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

APRIL 30, 2024

Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. More Event Marketing Find past event marketing columns in our archive.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Convene by PCMA

NOVEMBER 6, 2023

Events play a critical role in many companies’ marketing mix — giving them exposure for their brands, launching new products, and meeting with buyers. Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JANUARY 19, 2024

The more targeted and closely aligned with prospects’ interests campaigns are, the better. This will give you a clearer picture of how you’re meeting (or not) the needs of audience subsets. It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing.

Prospect 52

Prospect Public Relations B2B Audience 52

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. PR for events is all about publicity. Promote your event on social media.

SEO 62

SEO Social Media Public Relations Events 62

Bizzaboo

JANUARY 10, 2024

American Express Global Business Travel New York, NY American Express Global Business Travel (Amex GBT) stands as the world’s premier B2B travel platform, offering software and services to oversee travel, expenses, and meetings/events for companies globally.

Management 98

Management Advertising Events Consulting 98

DCI

JULY 19, 2021

For the unfiltered outsider perspective for tourism brands, we survey past and potential visitors, as well as meeting planners, tour operators, airline executives and travel advisors. Virtual meetings will continue, even as travel resumes. DMOs must figure out how to help their hotels fill rooms if occupancy isn’t coming from groups.

Benefits 52

Benefits Advertising Remote B2C 52

Convene by PCMA

APRIL 1, 2025

Furthermore, retargeting efforts perform higher than cold outreach, so it could make more sense to focus more on past participants and prospects who have engaged with previous campaigns. For example, Find solutions to supply chain disruptions and evolving regulations is more likely to resonate than Meet with suppliers and peers.

Marketing 52

Marketing Marketing Prospect Public Relations 52

Convene by PCMA

FEBRUARY 18, 2025

Specifically, we learned of the audiences desire to meet new, innovative companies outside of New Hope Networks flagship exhibition, Expo West; their interest in smaller gatherings; their timing and location preferences and more. These findings all contributed to a strong value proposition and event plan.

Public Relations 52

Public Relations B2B Events Advertising 52