Convene by PCMA

JULY 15, 2024

Elevated matchmaking: Facilitate meaningful networking by generating relevant connections with exhibitors and potential partners that align with attendee profiles and goals. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?

SEO 111

SEO Retail Public Relations B2B 111

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Millions of Americans who left their jobs after the initial lockdowns ultimately decided to change industries and occupations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

SEPTEMBER 9, 2021

Prospective attendees are more likely to identify with an event if they see other participants who look like them in attendance or on the speaker roster. We must be careful to avoid images of huge crowds, packed session rooms, people networking over buffet tables, and anything else that will exacerbate health and safety concerns.

Event Marketing 81

Event Marketing Marketing Marketing B2B 81

Convene by PCMA

OCTOBER 4, 2021

Engaging/exploring with visitors” is the top reason attendees say they attend in-person events, followed closely by networking with both exhibitors and peers. Almost all exhibitors (94 percent) responded favorably to the prospect of smaller, more qualified audiences. Knowing key exhibitors won’t be participating is the No.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Bizzaboo

APRIL 19, 2023

Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend. Using video testimonials helps to further solidify the experience within the minds of prospective registrants. Track your results with KPIs.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

JANUARY 24, 2022

In-person attendees prioritize exhibits and networking while virtual attendees prioritize education sessions and keynotes. Kimberly Hardcastle-Geddes is president and chief marketing strategist of mdg , a marketing and public relations agency specializing in audience acquisition for live and online events. The Strategy.

Event Marketing 98

Event Marketing Attendee Marketing Marketing 98

DCI

MAY 25, 2023

For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in Public Relations, from food and wine to travel and tourism.”

Marketing 77

Marketing Marketing Public Relations Tourism 77