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Creative Methods to Generate More Revenue for Your Next Conference

Smart Meetings

By offering refund insurance at a nominal rate, you can give each person peace of mind that they’ll receive their registration fee back in the case of an emergency. In the end, however, you’ll reach far more prospective attendees who will hopefully become attendees. Raise your registration fee.

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How to Produce a Stand-Out Experience

Smart Meetings

Communication channels include the event website, registration page, confirmation/welcome emails, pre-event instructions, event signage, nametags, programs and table tents. Every time you communicate with customers is an opportunity to create an experience, yet most of the time this critical aspect is ignored or just phoned in.

Speakers 299
MICE professionals

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Your Best Leads are in the Ballroom

Smart Meetings

We call these prospects Event-Qualified Leads (EQLs) and they are the first step in linking events to sales. Though registration information is handy, it is far from comprehensive. They are the first significant bridge that helps you close that gap between the registration table and the sales contract.

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The Top 10 Questions to Ask When Buying Event Management Software

Endless Events

For instance, some event management software may come with easy-to-set-up event registration pages, but be lacking in comprehensive event promotion and analytics tools. It will be a lot more helpful to have a mobile event networking app at a conference or tradeshow than it will be at an internal training event or activity. It matters.

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Best Practices: Marketing Strategies for Driving Successful Digital Events

Smart Meetings

Marketers should also consider segmenting lists by audience (customers, prospects and partners) and conducting A/B testing to determine which subject lines are most effective in prompting higher open rates and which call to actions are more likely to drive event registrations. With more than 310 million smartphone users in the U.S.

Marketing 264
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What is Event Marketing: Key Concepts, Proven Strategies, Examples and Tips

Eventtia

Finally, well dive into proven strategies, like creating registration pages that actually work, sending emails that people want to read, using event apps to stay organized, and leveraging social media to reach your audience. It helps with things like managing registrations, selling tickets, and promoting your event.

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AI for Events: The Future is Here

Endless Events

How on-demand AI can be anything from a registration assistant to a comprehensive virtual concierge. It provides information and functions concerning scheduling, access to speakers, networking and support. Alternatively, recommendations could be geared towards networking opportunities worth taking advantage of.