This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
To many event professionals, tradeshow engagement is a worthy but often elusive challenge. After all, how do you dispel the notion that people have about tradeshows with its “bland ambassadors” and boring cube booths? Also, learn from the best brands and how they make their tradeshows memorable.
Will brought up the fact that Rachel Wimberly wrote an article for TradeShow News Network, titled ‘ Please Stop Asking if Attendance ‘Was Down’ at Shows Running Right Now ‘ He was curious to learn what his co-hosts had to say about that. . Identify What Your Sponsors Want.
For example, planners can aim to improve networking opportunities , sponsor and exhibitor engagement , session attendance , or brand recognition. You can also use gamified challenges to highlight your sponsors or show your audience what matters to you. Gamification should help planners achieve their event goals.
Do you need to find new monetary sources for conferences, conventions and tradeshows? Research Finds Sponsorships Are Still Relevant According to a 2019 report from the Center for Exhibition Industry Research ( CEIR ) of 200 show executives and 728 exhibitors, sponsorships make up roughly 20% of B2B tradeshow revenues.
What will networking look like? And what will you do to keep your sponsors happy? Make sure your virtual event covers everything they were coming to experience such as continuing education classes, the speakers they were looking forward to, networking opportunities, and product demos. Consider Your Sponsors and Exhibitors .
In today’s fast-paced events industry, conferences have evolved into dynamic platforms for networking, knowledge sharing, and industry growth. TradeShows: Showcasing the latest products, services, and technologies, tradeshows provide a platform for businesses to connect with potential customers and partners.
Event professional turned full-time blogger Irina Graf has created an event industry networking and destination focused blog with an international view. What stands out is their focus on leadership and building relationships – whether with your audience or sponsors. Tradeshows, exhibitions, and brand activation.
One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. The possibilities are truly endless when designing a custom floor plan for your Remo event that immerses attendees to any imaginable location (tradeshow floor, the moon, the beach, relaxing networking lounge).
million attendees in order to learn how attendees engage at tradeshows, exhibitions, and conferences and to identify overlooked gaps and underutilized strategies for event organizers and exhibitors. At tradeshows, a 10-percent increase in activation led to a 7-percent increase in engagement.
Any event can be experiential: conferences, meetings, exhibitions, tradeshows, and corporate events. Highlight your sponsors in organic ways. Think of ways you can join forces with your sponsors and have the attendees interact with both your products at the same time. social media wall).
Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025. meetsmart #ireland pic.twitter.com/1Dua0ypRxJ.
Virtual tradeshows are a fantastic forum to bring people together to discuss business, create new connections, and generate business. Even better, their main components – i.e. networking, exhibitor booths, product launches, and so on – work virtually. How to plan a virtual tradeshow So now we’ve got the basics done and dusted.
Speakers want to present remotely, and attendees and sponsors are starting to drop off. What if travel policies change, and speakers, attendees and sponsors start to cancel? How do you handle networking during hybrid events? No need to create networking experiences for separate audiences; focus on producing one great event.
Thanks to all the vendors, sponsors, student volunteers & speakers. It’s about professional development, networking and doing business and the customers who will be there.” Do we work with partners to provide something for the tradeshow that we wouldn’t normally bring ourselves?”
Tradeshows are complex. From booking stands to planning the knowledge sessions, you are accountable not only to your sponsors and attendees, but also to your exhibitors. After all, they’re the ones who should get out the most out of attending your tradeshows.
Just don’t call it a tradeshow,” he advised. The networking is the point. The same goes for sponsors and exhibitors. Millennials and Gen Z want a curated journey. They have a bad reputation. They don’t expect to sit in a classroom all day.
And I attended the feature leaders forum that IMEX sponsors and handles, and it’s kind of like a mini IMEX. Because it’s unlike any others in regard to the amount of networking that you do” “And the diversity of networking as well”, adds Nick. Tradeshow for the first time, that is just ginormous.
Which theme will make both sponsors and event goers happy? Meals are an opportunity for talk and networking, so you should work to make seating arrangements a venue where people can really get to know each other well. It’s also fairly complicated, and you have to deal with everything from technology to partners and sponsors.
Aside from helping attendees immerse themselves better in the event, going unplugged also helps you increase networking opportunities and provide a host of niche advantages. The Exhibition Buyer’s Guide is one of the best resources for those looking for suppliers for tradeshows, exhibits, and similar events.
We did a webinar recently with tradeshow internet and with Glisser, and which we’ll link down below, as part of this episode, which was how to improve your WIFI. We all know how to use WIFI, we get the basic ideas of looking for what’s called the SSID or the network name and the password. TradeShow Internet .
Tradeshows are good for business. By attracting participants who are interested in your product, tradeshows pull in naturally vetted target audiences and create a productive selling environment. Conversely, can they risk missing out on such mega-networking opportunities? Networking. Lead generation.
The success of a tradeshow isnt just about attendee satisfaction; its also about creating an environment where exhibitors can thrive. While this is generally true, it may be a narrow view that sells the value of your show short. How is your shows value to an exhibitor impacted by the other exhibitors you choose?
A Needed Partnership Shawn Anderson, divisional vice president of sales and marketing with Remington Hospitality, agrees, “There is great opportunity to collaborate with local businesses, sponsors and vendors to create mutually beneficial relationships that enhance attendees’ experiences.”
By providing valuable content and networking opportunities you build trust and credibility with your audience. TradeShows and Fairs Tradeshows and fairs bring together multiple brands and industry players in one place. Participating in tradeshows gives your brand direct access to interested buyers.
As a market research company focused on exhibits and events, EVOLIO Marketing conducts hundreds of surveys a year for various clients, industries, exhibitors, show organizers, corporate events, and more, enabling the company to create benchmarks. Sponsors want cost-effective, transparent, new/unique sponsorship opportunities.
Tradeshows provide opportunities to showcase your products, drive leads and sales, and stay up to date on industry innovations. Historically, tradeshows and other in-person events have taken up the biggest piece of the B2B marketing budget. What is tradeshow ROI? Why is measuring ROI critical now?
You could instead try to estimate the expected revenue from the awareness raised or the networking opportunities created. This would be true in particular, for events like tradeshows, where the intention is to generate brand awareness and leads for future business. Then run the same formula. Other important numbers to monitor.
At large tradeshows, like the Consumer Electronics Show (CES) in Las Vegas, tours are a way to give participants a personalized take on the highlights of the show. Recommended: Keep the tour group small so you can navigate easily through the trade-show floor and so that people can hear. Humanize your brand.
Twrl Milk Tea CEO Pauline Ang (left) and CMO Olivia Chen took part in the first iteration of a new program that helps minority-owned businesses in consumer products navigate their first trade-show experience. I didn’t quite understand just how critical a tradeshow is,” she said. “At
Otherwise, you’ll not only make more work for yourself, you might also p**s off a few attendees (and even sponsors). Getting a certification also helps since it grows your network and adds some authority under your belt. Venue Sourcing 101. An event’s success is often tied to its venue.
Lower attendance is reported for major tradeshows, while virtual options gain traction due to budget constraints, sustainability concerns, and remote work preferences. As a result, sponsors and exhibitors are reevaluating their participation, seeking higher returns on investment and greater visibility.
With features such as event agendas, venue maps, speaker bios, and attendee networking, mobile apps enhance the overall event experience. Event apps can provide interactive features such as live polling and networking opportunities. Finally, creating engaging presentations is key to keeping attendees interested.
Whether you’re organizing consumer events, corporate events, virtual conferences, or hybrid networking events and tradeshows, effective event management can lead to brand visibility, meaningful connections, and lasting impressions. TradeShows and Expos : Bringing together industry leaders and customers.
Tradeshow displays. After all, this is where attendees register, network, and otherwise engage with your content. . From an event’s name and logo to sponsors and swag, branding design will help you create an event experience that’s all your own. Graphic Design. Newsletters. Direct mail pieces. Email templates.
To boost networking, Hadley resumed the in-person tradeshow after a few years without CREB having one—and she took it upon herself to strengthen connections with exhibitors and, in particular, sponsors. The toughest part of implementing any change is making the budget work,” Hadley notes.
Released in early January, the 2024 Trends Report: Attendee Intent and Behavior from trade-show, exhibit, and event-production agency Freeman addresses the key factors that influence people’s decisions to attend in-person events and their satisfaction with those events. .
Additionally, MPI Foundation raised $400,000 through Caesars Entertainment-sponsored Rendezvous and a silent auction. Meeting Professionals International (MPI) powered Smart Monday and morning keynotes as part of a 20-year partnership that was formally extended through 2025. SmartMeetings (@SmartMeetings) October 13, 2022.
In late March, Mandi Graziano, vice president for global accounts for Hospitality Performance Network, got the kind of news no one wants to hear: The San Diego Convention Center (SDCC), where a client’s biggest tradeshow had been scheduled to be held, would not be available. Photos by Daniel Snyder.
A signature feature of the one-day event is Lippman’s rapid-fire “5 Data Points in 5 Minutes,” research-backed insights about the current state and future direction of conventions and tradeshows. Those needs, in order of priority are: discovering new products, building their network, and expanding their business.
For example, if you are hosting a tradeshow, you might want to set a goal of generating 100 leads. Some popular marketing channels include: Social media Email marketing Paid advertising Public relations Content marketing For example, if you host a tradeshow, you might use social media to promote your event to potential attendees.
Effective event branding can also help to attract sponsors, increase media coverage, and generate brand loyalty, both for the event and its sponsors. These tactics enable events to generate buzz, increase engagement, and ultimately pique the interest of potential attendees, sponsors, and stakeholders.
This is an enthusiastic signal of the industry’s readiness to return to conferences, tradeshows, and other large networking gatherings. . The SmartBadge makes attendee, sponsor, and exhibitor expectations a reality by transforming a passive accessory into an intuitive, interactive asset.
Sponsored by Hilton. Now more than ever, we are confident there is no substitute for the value of meeting, networking and forming business relationships face-to-face. Achieve objectives while ensuring the confidence and safety of attendees. Functional Flexibility and In-Person Possibilities.
No matter how you choose to participate, you’ll have the opportunity to attend sessions, experience keynotes, network with in-person and virtual attendees, share your thoughts in polls, download event content, and so much more. Button CTA: RSVP Now We can’t wait to see you there! The [Company] Team Email No. On the fence about attending?
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content