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How to Successfully Market Your Next Event

Smart Meetings

Paid media refers to marketing content you purchase, such as online ads. For instance, if you’re promoting a local event, merely emailing followers in the area (segment email lists by factors like location to boost open rates ) limits your ability to reach people who don’t subscribe to your email list. Update SEO Regularly.

SEO 245
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5 Proven Strategies to Maximize Your Hotel’s Outdoor Space Bookings This Spring and Summer

Smart Meetings

Showcase Your Outdoor Spaces Online First impressions are everything, and for many potential clients, that first interaction happens online. Optimize for SEO: Use search terms like outdoor meeting spaces in [your city] or best hotel garden venues for events throughout your website, especially on pages featuring your outdoor spaces.

Booking 130
MICE professionals

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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . SEO vs. SEM: Important Differences. Since SEO and SEM are often confused, let’s get clear on the differences. SEO (or search engine optimization) is all about organic search traffic. Using an SEM Strategy.

Audience 246
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10 Online Community Examples That Have Incredible Events

Endless Events

Events – be they virtual, hybrid, or in-person – are an integral step in building your online community. And what better way to get some ideas going than by looking at some amazing online community examples with great events? Girls in Marketing is an online community example, dedicated to e-learning for women in marketing.

Online 177
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Budget Increases Are on the Rise in 2019

Smart Meetings

Marketing and promotion. Though nearly half denied using it, and a small 21 percent found it to be an ineffective method, experts say SEO is undeniably important when increasing your event’s visibility through online key words. Only six percent report lowered budgets. Spreading the Word. What is driving budget boosts?

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9 Huge Benefits of User-Generated Content for Marketing (and Where to Start)

Advanced Travel and Tourism

In many ways, it’s effortless promotion through the simple power of sharing. According to statistics from Status Labs , 79% of online users said they trust online reviews a much as recommendations from friends or family members. Boost Your SEO Ranking. Besides building trust and increasing content, UGC can help your SEO.

Benefits 246
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35 Event Marketing Ideas that Work

Social Tables

From social media marketing and paid advertising to SEO improvement and event messaging, we cover advertising ideas and marketing strategies for both virtual and live events. Our list kicks off with event marketing ideas that help event planners, organizers, and promoters improve their content marketing strategy.