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Tourism sector invites Europeans to open up to travel again

ETC Corporate

European tourism bodies providing the essential leadership to reassure consumers that safe and seamless travel is possible in summer 2021. Leading by example, the heads of European national tourism boards met in person for the first time since the start of the pandemic to show Europe’s readiness to restart travel and tourism.

Tourism 246
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Position paper: Travel and tourism stakeholders’ call to lift unnecessary travel restrictions

ETC Corporate

In this context, travel and tourism associations welcome the discussions which are currently taking place between Member States about the revision of Council Recommendations on travel restrictions. As travel and tourism stakeholders, we are keen to support the safe restart of our industry and help boost Europe’s economies as soon as possible.

Tourism 242
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5 New Marketing Strategies You Should Be Using

Advanced Travel and Tourism

Destination marketing post-COVID will look different, which means travel and tourism companies will need to evolve their strategies to the changing times. Before COVID-19 hit, the travel and tourism industry was responsible for one in four jobs created throughout the world. Look for Ways to Increase Online Exposure.

Marketing 264
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The Cookie Rollercoaster Continues

Advanced Travel and Tourism

That’s sort of what’s happening with online cookies. Google is “proposing an updated approach that elevates user choice.” ( source ) How Google will prompt users to decide how their online data is used is unknown at this time. There’s a reason why Apple’s ad campaigns promote their privacy features. What happens now?

Proposal 246
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Why Regional Destinations Should Market Their Destinations Even When They’re Booked Out

Advanced Travel and Tourism

Since the pandemic h as been incredibly hard on the tourism industry, regional destinations are undoubtedly relieved about the uptick in visitors. Tourism companies who are still at max capacity might be so busy that they aren’t even thinking about marketing. Promote Sustainable Tourism Practices.

Booking 246
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How to Leverage SEM to Better Understand Your Audience

Advanced Travel and Tourism

You see them first because each company paid to promote them and used SEM strategies to target you as a user. . Websites use SEO to target specific keywords and move up on the Google search page without promoting anything. The post How to Leverage SEM to Better Understand Your Audience appeared first on Advance Travel and Tourism.

Audience 246
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3 Steps to Encourage Customer Advocacy of your Tourism Experience Online

Tourism eSchool

3 Steps to Encourage Customer Advocacy of your Tourism Experience Online. Did you know that word of mouth marketing is one of lowest cost AND most effective forms of advertising for your tourism business or destination? Develop your tourism experience (from Destination New South Wales). By Rebecca White.

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