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Today, with opportunities such as CTV, digital billboards, and the popularity of video on socialnetworks, high-value impressions are no longer too costly for B2B event organizers. Joe Mathieu is group director of paid media at mdg , a marketing and publicrelations agency specializing in audience acquisition for B2B events.
While you need to be active on social media, you shouldn’t completely eschew offline methods either. For social media, you should be doing ALL of the following: Using an event hashtag. Creating an official events page on social media. Using multiple socialnetworks like Facebook, Twitter, Instagram, Snapchat, and so on.
According to the Muck Rack State of Journalism Report , online newspapers and Twitter are the most popular sources of news for journalists, with Twitter being the most valuable socialnetwork for them.
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