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Smart Moves in Mexico, Atlanta and More

Smart Meetings

Najera spent 12 years leading marketing and public relations at MSD México; he also ran his own marketing agency for six years and developed a special passion for hospitality during four years with Fairmont. Emma Elder Emma Elder, ACVB The Atlanta Convention and Visitors Bureau (ACVB) welcomes Elder as national sales manager.

eCommerce 265
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Event Predictions for 2025

Convene by PCMA

And soon, a new year will bring even more new tools, tactics, and technologies that will enable us to better reach and communicate with our trade-show and conference audience and participants. Networking at scale is a key strength of trade shows and conferences something no local gathering or online option can match.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. 3 Considerations. On the Web. Read the Forbes article “ The Great Resignation Becomes the Great Reshuffle.”.

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8 Reasons to Gather at In-Person Events

Convene by PCMA

At least 80 percent of trade-show attendees and 83 percent of exhibitors are vaccinated — rates much higher than the latest CDC figures for vaccination nationally, which show that 56 percent of the population has been fully vaccinated. Here are some takeaways from those studies.

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8 Ways to Plan Face-to-Face Events for 2023

Convene by PCMA

Fortunately, trade shows and conferences are largely back after the devastating pandemic that forced countless cancellations over the past couple of years. We’ve become accustomed to looking for validation from our online peers as many consumers trust user reviews as much as personal recommendations. Kimberly Hardcastle-Geddes.

Logistics 105
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Branding 101 for Tourism Businesses

Tourism eSchool

You will be able to use the photos throughout all your brand marketing activities such as on your website, social media, email newsletters, powerpoint presentations, trade show stands and any printed marketing materials. Public Relations (including Famils) and Advertising. Brochures and other collateral.

Tourism 93
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Time to Retire Outdated Event Marketing Jargon

Convene by PCMA

Bread-and-butter industry terms such as “trade show,” “exhibits/exhibitors,” “education” and “booths.” At first glance, it may seem like we’re speaking a common language with our audiences, but consider this: Are they more likely to tell colleagues they’re going to a virtual event or attending an event online ?