Convene by PCMA

OCTOBER 10, 2022

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline.

Advertising 105

Advertising Marketing Marketing B2B 105

Stova

JUNE 30, 2023

Your marketing plan should include a mix of online and offline tactics, such as email marketing, social media campaigns, influencer partnerships, content marketing, paid advertising, public relations, and community engagement. Ensure that your website is visually appealing, easy to navigate, and mobile-friendly.

Registration 52

Registration Marketing Marketing Social Media 52

Convene by PCMA

DECEMBER 7, 2021

The move to virtual and hybrid event structures prompted me to articulate the benefits of participation differently, to dig deep for ways to say things like “online” and “webinar” without using those words and to get comfortable with messaging the tough stuff — like postponements for live events that serve industries hardest hit by the pandemic.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

JANUARY 8, 2024

By consistently using your event’s branding across various marketing channels, such as social media, email campaigns, and websites, you create a sense of familiarity and recognition among your target audience. Website traffic and conversion: Analyze website traffic and conversion rates during and after the event.

Conference 105

Conference Social Media Sponsors Registration 105

Motivation Excellence

JANUARY 26, 2019

Online advertising through options like Facebook and AdWords. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. These materials may include things like your apps, direct marketing campaigns, business cards, social platforms, website and advertising campaigns.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

MAY 19, 2023

At first glance, it may seem like we’re speaking a common language with our audiences, but consider this: Are they more likely to tell colleagues they’re going to a virtual event or attending an event online ? Adding “exhibitors” in your website navigation? Of course, traditional terms do have their time and place.

Event Marketing 59

Event Marketing Marketing Marketing B2B 59

Convene by PCMA

OCTOBER 22, 2021

With all the ingredients of a great storyline, the BEST in Baking program allowed IBIE to create compelling promotional content for the show’s website, videos, on-site lounge, and more; garner robust media attention, including that elusive pre-show press; and attract valuable sponsorships. Courtesy Flowers Foods). Keep the Conversation Going.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

DCI

JULY 14, 2022

With coverage on the Northstar Meetings Group website, you’ll be sure to maximize your visibility among planners. David Swanson is a freelancer who covers the events industry for publications including . Sue Hatch is the content director at MeetingsNet , an online publication for planners in the MICE industry.

Meeting 70

Meeting Publishing Public Relations Planner 70

Gavel International

JUNE 8, 2021

These factors have made it necessary for marketers to straddle the line between legal requirements and cultural shifts while maintaining control of their brand’s messaging online, including: Website terms of use policies. Please think carefully before the employee shares or discloses information about themselves or others online.

Social Media 52

Social Media Media Technology Technology 52

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year. Click To Tweet.

Sponsors 149

Sponsors Logistics Vendor Events 149

Social Tables

JULY 31, 2018

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year. Click To Tweet 2.

Sponsors 97

Sponsors Logistics Vendor Events 97

Crowdriff

MARCH 26, 2018

Robb explains that the visual marketing platform allows museum staff to get a better sense of how their visitors experience its exhibits, based on the visuals they share online. We can’t always be at every event capturing photos for social media and the website,” said Robb.

Social Media 52

Social Media Communications Communications Website 52

DCI

JUNE 14, 2021

Only in 2022 might we see those travel PR budgets return but for the foreseeable future, public relations efforts are building back the tourism industry with fewer resources, and that’s just the way it is. Big news for small groups. Accept the risk. It’s a trave PR reality like any other. Your words and actions matter.

Travel 69

Travel Travel Public Relations Media 69

Crowdriff

JULY 5, 2017

In order to connect better with Mexican travelers in their own language, Visit Houston launched a Spanish-language travel marketing campaign titled “Hola Houston” in 2016, which included a new website: HolaHouston.com. We do these in-market activations to bring our own talent and share it with the people there,” said Florez. “We

Social Media 52

Social Media Website Public Relations Promotion 52

Convene by PCMA

APRIL 20, 2023

Currently, many event organizers are using online data from attendees to market in an individualized way. Unlike its predecessor, GA4 is able to monitor both websites and apps, but the big change is in how it tracks visitors. Another thing users will be able to control: how their data is shared. perhaps doing so in exchange for NFTs.

Technology 105

Technology Technology Events Event Marketing 105