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How to Use Social Media to Improve Your 2019 Events

Smart Meetings

More than four billion people are online and more than three billion people are active on several social media platforms. Event profs overlook important metrics for gauging social media success, including event hashtag usage, page traffic, comments and clicks to the event website,” Brennan said. Risk Management.

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Privacy Policy Changes and the Potential Impact on Digital Marketing

The Abbi Agency

Privacy Is Changing Online Marketing – Are You Ready? Odds are, your friend may have visited a website to look at leashes before or after your conversation, and the e-commerce business whose site she visited has utilized her data to find connections in her network who share similar interests. Not really.

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MICE professionals

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Increase Event Attendance by Increasing Web Traffic

Convene by PCMA

A quality website that provides your audience with key attributes that bring them back often will serve another function: marketing your events. Here are a few of the most important qualities of a website that your event prospects will expect. Your website looks good — everywhere. Your website is more than a pile of documents.

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Marketing Communications Strategy: What It Is and How to Tailor It to Your Company’s Needs ?

Motivation Excellence

Online advertising through options like Facebook and AdWords. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. These materials may include things like your apps, direct marketing campaigns, business cards, social platforms, website and advertising campaigns.

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5 Tips for Planning Fundraising Events That Exceed Expectations

Social Tables

As your event approaches, the marketing team may focus specifically on c reating press releases, w orking with local publications to extend reach, social media promotion , and i mplementing an email communication strategy to foster pre-event engagement. Online donations have increased more than 12% year over year. Click To Tweet.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

Historically, B2C brands leveraged high-visibility impressions on television, billboards, and popular websites to gain brand awareness. Add to that the availability of B2B data relationships within these platforms and future event attendees become discoverable, regardless of where they may be spending their time online or offline.

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What’s Your Event Marketing Resolution?

Convene by PCMA

The move to virtual and hybrid event structures prompted me to articulate the benefits of participation differently, to dig deep for ways to say things like “online” and “webinar” without using those words and to get comfortable with messaging the tough stuff — like postponements for live events that serve industries hardest hit by the pandemic.