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Event sponsors. . Sponsors are the way to go. Sponsors get the limelight at your event in exchange for cutting you a check. That might mean giving your sponsors advertisements, sponsored sessions, or shoutouts during the event. . Fortunately, all you need is a little elbow grease to find sponsors.
We know how to build trust face to face at live events, but now, when everything is moving into the virtual world, we need to learn how to build trust online with our clients, supplier sponsors and other stakeholders. How does building trust online differ from building trust at face-to-face events?
Sponsors are bombarded with dozens of request letters hardly different from your own. Here are six secrets to up your prospects of securing sponsorship and cultivating a long-term relationship with event sponsors. Check Sponsor Guidelines, if Applicable. Some companies, for example, only sponsor during certain times of the year.
Optimize Your Online Presence Most meeting planners begin their search for suppliers online. With that in mind, here are some best practices to consider, focusing on sponsoring industry newsletters, placing banner ads on relevant websites, and leveraging social media. Ready to take your strategy to the next level?
Hologram technology can increase engagement and attract hard-to-get speakers Meetings may be a mostly in-person experience but—as we learned during Covid, with the use of Zoom, Teams and other online video platforms—the use of communications technology has its place in the world of meetings and events. You can make it AI to search the web….
Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Podcasting can be a new place to give value to your sponsors, year-round. Seek Out Sponsors.
Yes, convincing sponsors to be a part of your virtual event might seem like too daunting of a task. Remember that your virtual event brings a lot of value to everyone, and that includes potential sponsors! Incorporate Sponsors Into Your Event App. Plus, they can also be used as a tool to promote sponsors.
To successfully recreate the in-person experience online, planners need to consider the following challenges. How to create serendipity and exciting spontaneity of in-person event experiences online? Make Your Online Audience Feel Seen. Make Online Networking as Easy as Possible. Small breakout sessions.
Before much attention was paid to online viewers, they were treated simply as viewers—not as real attendees in need of as much as engagement the live audience. But then everyone became an online viewer. One event with two experiences for in-person and online attendees with inter-two-way connectivity.”. Lastly, insights. “We’re
Moving to a Virtual Event – How do I get it online? . Moving your event online will require several moving parts. The first steps are to look at your event and visualize what your ideal online event would look like. And what will you do to keep your sponsors happy? Consider Your Sponsors and Exhibitors .
Last week I immensely enjoyed participating in a two-hour Zoom brain trust on moderating online panels. What are 1-2 of your online moderating pro tips? Pre-record sponsor remarks, then the moderator manages the time of everyone else. Use an online poll to start the session. 20 mins: Breakouts (in groups of 4).
Whether online or in-person, events are a great way to drive brand awareness, generate leads, and connect with customers. Create an Event Community Online communities are virtual spaces that bring like-minded people together. Source Event Sponsors One of the biggest hurdles for event planners is cost.
Is it even possible to entice sponsors within this paradigm? On the contrary, the online world has the potential to offer even more reasons for a sponsor to want to work with you on a virtual event. If you’re in it for the financial perks, sponsors need to get their money’s worth one way or another. But where to begin?
It’s a good idea to have an event platform for in-person events just in case you need to take your event online at the last minute. You only need a decent camera, audio, and an event platform to take your in-person event into the online realm. . Offer significant discounts for online-only tickets to encourage more signups. .
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Post-Event Debrief Questions For Sponsors. Create a thriving online community. Net promoter score.
Disregarding The Online Audience. Disregarding the online audience will have ugly consequences for the brand and/or organization. Opting For The Wrong Sponsors. The importance of sponsors can’t be overstated, but rushing to choose anyone that’ll have you isn’t the best way to go about it. Not Enough Bandwidth.
So, how can marketers create impactful hybrid events that resonate with physical and virtual attendees while delivering ROI for hosts, sponsors and exhibitors? Today’s successful hybrid events celebrate and amplify the offline physical event online. In this new era, event organizers must develop strategies for each audience.
Website traffic by promo codes: see which sponsors or promo codes drove the most traffic to your event website. Sponsor revenue. Sponsor/ exhibitor satisfaction : measure with a survey. Sponsor logos clicked. People online per time (hour) of day. Marketing KPIs. Email open rate. Push notification open rate.
Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.
Whether you’re planning an in-person or virtual program, gaining sponsors is crucial to any successful event. And for virtual event-planning in particular, you need additional tools to connect online attendees from your business to those sponsors.
A lot of things can go wrong during a synchronous hybrid event as it is hard to stay in sync online and in the physical venue. Give attendees extended access to a platform where they can meet other community members, attend webinars, ask questions, and interact with sponsors. The ultimate asynchronous event is an event that never ends.
At the same time also for sponsors, this was still something which was a little bit uncommon. Because it was still something which is a little bit new kind of for the sponsors, especially when it comes to the smaller sponsorships then this might be quite difficult actually because they don’t have the experience” A Learning Curve.
I had never actually done what would now be considered a virtual event or an online event. We looked at what that would look like in an online environment.” Everybody was really happy to be able to come together and see some of these speakers that we were all excited about even in this online setting.
Why not make life easier for your while delivering better value to sponsors? Use the right online tools that will get the most bang out of your event bucks. Online Tools to Make Registration a Breeze. Today there are multiple options for attendees to check in to events, whether offline or online.
If you’re planning the biggest shindig of the year, you’re busy worrying about registrations, sponsors, and catering. How much did you earn from sponsors ? Sponsorships are a great way to measure ROI because they show sponsors have an interest in your event. . As an event planner, you host events to get results.
Foster Lasting Relationships Events are really all about relationships, so your event plan should prioritize fostering lasting connections with attendees, sponsors and partners. Providing a platform for ongoing communication, such as a dedicated online community or newsletter, can help keep the event relevant throughout the year.
More than four billion people are online and more than three billion people are active on several social media platforms. Post-crisis is also an important time to be active online. If not, planners could be losing opportunities for potential attendees and sponsors. That’s a mistake,” Burns says. The Facebook Effect .
After the event, they put all their content online on demand. But in 2020, the pandemic forced us to take our events online. . Event platforms and other online platforms are a great way to connect with your community at any place, any time. Hubspot achieves all of the bullet points above. 3 EVENT MARKETING STRATEGY TYPES.
How can we entwine content and connection during an online conference? For the last two years, I have been pondering “why is there such a big separation between content and networking?” And exploring ways to blend education/learning/content with participation/networking/idea sharing/games so as to make our online learning more engaging.
But it’s one thing to host a community and another to create a truly outstanding online community. “The data you get from online events is incredible compared to in-person. You can easily get this cost covered by saying we’re the only event sponsors can go to where they get all that valuable data.”
“Live webinars in addition to the summits where we do three hours of education, we now teach the majority of all of our certificate sessions online. “And say that there’s no value to meeting online or something along those lines or that somehow that those relationships are less valuable than someone that you met in person.
Consider adding the following features to your payment options: deposit structure : attendees put down a deposit at online registration, discount codes : coupons or special offers. Online registration is set up, payments are going through. Onsite Event Registration Experience. Carefully plan and monitor the check-in process.
In today’s digital age, having a successful event website is essential for maximizing your event’s online reach. Moreover, a website also facilitates the registration and ticketing process, allowing attendees to purchase tickets and register for the event online.
No matter how hard we try to replicate the in-person experience at virtual events, the way we engage online is simply not the same. You can flaunt a brand as part of the decor, which can especially delight your sponsors and exhibitors. Enhanced virtual audience engagement. Attendee communication.
Modern communities live online , either on social media and communication platforms or most recently, on event platforms. When tackling the question of how to build an event community, we first need to define the online space where it can live. Here’s how to start setting up your online community: BUILD A WAITLIST.
Predictions are that 40% of 2022 events are projected to happen online, there will be a 37% increase in companies’ virtual event spending, and 20% of trade shows will remain virtual. Customers, sponsors, and exhibitors are demanding a different value proposition. But the reality is that 80% of virtual attendance is free.
Virtual Trade Show Ideas: The Sponsor & Exhibitor Side. Also, think about what is the purpose for your sponsors and your exhibitors. Instead, how would someone do that online? So for example, if you have a product launch, how would someone do that online? Do they do press releases online?
One final disclaimer before we dive in: this is not sponsored content ; no event platform paid to be featured on this list. A note to planners : The virtual booth offerings for exhibitors and sponsors are limited, but the built-in floorplan amplifies traffic to the onsite booths. Albert’s Aha! Building events since : 2015.
Instead of checking out virtual event pricing from other events, take a look at online course platforms. A great way to get a benchmark is to see how these online courses are priced. You can also throw a virtual goodie bag in there that includes something like a voucher for an online store selling something relevant to your audience.
“We were forced online, but we do have a choice with what we do with that and how we deal with our various stakeholders. The biggest fail when it comes to online trade shows with exhibitors is not involving them in the design process.” “If you have vendors that are looking for targeting, online is great.
In the events industry, creating exciting virtual spaces for online events became a necessity as the pandemic wore on as no one could meet face to face. Two examples we covered in Convene: The World Economic Forum created the Global Collaboration Village in the metaverse. Curt Wagner is digital editor at Convene.
However, when it comes down to sponsors and exhibitors, the name of the game is hardly the same. And it seems as if almost every event that’s happening online at the moment has some form of a new feature, some form of new interactivity that’s getting ever closer to all the big advantages we know about physical events.
In the app, participants build their schedules, check in to sessions, complete surveys and connect with speakers, sponsors and one another. When it came time to prepare for the exam itself, she began early utilizing a study group, the CMP Pocket Prep app , the CMP handbook and EIC’s industry glossary —available online for free.
Rounding out the top three challenges: working with a tighter budget and locking down sponsors. Though nearly half denied using it, and a small 21 percent found it to be an ineffective method, experts say SEO is undeniably important when increasing your event’s visibility through online key words. Technology Reigns Supreme.
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