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So, how can event organizers measure and increase attendee retention ? Pre-event surveys: find out what attendees are looking forward to the most, which sessions they’re interested in, and how familiar are they with the event, including the venue or event platform. The answer is to lean on analytics.
And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. Editing platforms, such as Splice. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourism marketing professionals about their TikTok habits.
The pandemic has continued to leave users skeptical of online platforms and flashy ads, so brands have had to get creative. As people continue to consume more video content online, you’ll need a solid organic and paid strategy to stand out from competitors. Like what you see?
My team will continue to leverage AI-powered analytics to evaluate market opportunities and analyze campaign performance across countries and platforms. This could be thought leader ads, whitepapers, brochure and report downloads all with the aim of driving engaged first-party data in the shape of emails.
Things look promising, but the industry is a huge, living organism. There are organizations that develop standards for the industry and help organizations to adopt optimal designs for their systems. This organization facilitates discussion around hotel technologies, and joins: hospitality businesses, technology vendors, and.
The client’s virtual platform only allowed access to through the back end, opposed to a direct link, so we needed to be sure speakers could get logged in correctly and navigate within the platform to find and conduct their respective sessions. Adding or removing speaker content such as videos, PDF’s, or whitepapers.
Here are a few ideas: VIP dinners and meet-and-greets with industry leaders offer sponsors a platform to engage with key stakeholders, exchange insights, and forge valuable partnerships. Consider scheduling co-branded events and webinars, too, which provide platforms for shared expertise, networking, and lead generation.
Informative content (recipes, whitepapers, etc). For example, if an organization uses Google Workspace (formerly G Suite), having a gmail app is a great way to keep everything organized. This platform is great for a budget-conscious marketer who wants to try a variety of automation components. Special Offers.
Exhibitors, organizers, and sponsors all must capture leads, score leads, and retrieve them post-event for meaningful follow-up. Organizer-provided badge scanners can quickly capture attendee details, but since these are typically rented devices, it can be an uphill battle for people to familiarize themselves with how they work.
Event Intelligence is the cornerstone of every event as it gives organizers a deeper understanding of attendees' thoughts, behaviors, and intent. Event analytics determines if event goals were met and whether events delivered value for a company or organization. Why is Event Intelligence Important?
So much so that many event platforms are now in fact calling themselves community platforms too! The pandemic normalized virtual events , improved their production quality, and sped up the adoption of event platforms. Instead, connections and event-related experiences were at best scattered across several social media platforms.
The default for many organizations is this idea of AI literacyunderstanding the theories, principles, and ethical considerations behind AIbefore you ever use an AI product. Many marketers, for example, start their AI journey with tools like ChatGPT or Claude, two of the most accessible and versatile AI platforms.
There will be no loyalty until the organization and those who lead it, show up with kindness, respect and communications that prioritize people first, according to the employee recognition software company Workhuman. That requires relationship-building with trust and safety and a caring culturesomething not every organization has today.
In today’s fast-paced, digitally driven world, event organizers are on the lookout for innovative ways to level up attendee experiences and boost their return on investment (ROI). By automating key processes like attendee matchmaking and offering real-time analytics, event networking platforms are game-changers.
This might include: Creating role-specific content that speaks directly to the concerns of different team members (e.g., 2- The Fallacy of the Universal Buyer Journey Another common pitfall is assuming all potential customers follow the same linear path from awareness to purchase.
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