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Megan Conway Megan Conway, Travel Portland Travel Portland has named Conway as president and CEO, promoting her from her earlier role as chief strategy officer. Conway joined the team in 2010 at vice president, communications and publicrelations, before moving into the executive leadership team in 2017. region at Visit Denver.
Kaytlin Dangaran Kaytlin Dangaran, Elior North America Dining & Events Dangaran is promoted to corporate chef of dining and events at Elior North America Dining & Events , a global leader in food service. An active member of industry organizations including PCMA, MPI and SITE, she has also served as the president of Destination Reps.
Allison Aguilar Bultman Allison Aguilar Bultman, Destination Madison Destination Madison promotes Aguilar Bultman to a brand new sales position: convention sales manager, multicultural markets. Aguilar Bultman joined Destination Madison in 2022 as partnership development manager.
She will build on the resort organization’s people-driven culture to improve the physical and mental wellness culture throughout the organization using data-driven solutions. Brittney Cobb Brittney Cobb, INNOV8 Meetings + Events Cobb is promoted to the role of director, global accounts at INNOV8 Meetings + Events.
Prior to this role, Kauffman was the founder and president of EPR+, a 17-year independent marketing, communications and publicrelations consultancy. She will now be responsible for driving sales initiatives, creating and maintaining client relationships and promoting The Windsor Court as a premier destination.
Morascini, who has sat on the board of Island County tourism since 2016, takes on the role of marketing and publicrelations director. Bree DiBernardo Bree DiBernardo, The Gant The Gant promotes DiBernardo to the position of director of sales. She will now lead the Aspen resort’s sales efforts and strategic initiatives.
Kate Yordi Kate Yordi, Visit Mesa Visit Mesa , the regional destination marketing organization for Mesa, Arizona, has expanded its team with the promotion of Yordi. He later transitioned to general manager roles, having most recently served as General Manager of the NoMo Soho.
More often, companies are dealing with tragedies ranging from publicrelations scandals to natural disasters. During a crisis or a period of negative press, many organizations go dark. Many event profs are realizing secondary hashtags can be as effective as your primary one when you promote them to attendees.”
It’s important that the event owners and members of the organization make it clear why their event will be magical and worth attending. Every person involved from the planning side should share their own take through their channels in order to create a sense of unity, promote loyalty, and foster connections.
It should be a perpetual pillar in any destination management organization. As Destination Organizations, we must balance commerce with resident sentiment and find the right way to thread the needle in bringing back visitation. However, these moments have tested us as an organization, and we have come back stronger every time.
Learn about one of the most interesting Virginia Destination Management Organizations here. What is the role of Virginia Destination Management Organizations in working with this national brand? I received a degree in Communication with a focus in PublicRelations from Virginia Tech.
Development Counsellors International (DCI) is pleased to announce the promotion of Hanna Gbordzoe to Vice President of Content & Social. The post Hanna Gbordzoe Promoted to Vice President, Content and Social appeared first on Development Counsellors International (DCI).
Consider extending your reach with collaborators through sponsored content, barter campaigns, emails and promotional offerings and think about breaking out of the bubble by considering companies, influencers, and audiences that arent immediately obvious. Dare to dream big. Not all press is good press.
In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.
These events will offer profound insights, specialised knowledge, and practical experience to deliver practical solutions and propose effective policies and strategies to contribute to the promotion of sustainable tourism development. Domestic exhibitors make up 77%, while international exhibitors account for 23%.
Highlight the organization behind your show and any societies or affiliated associations involved with it. Leveraging partner-in-promotion tactics, like scripted posts and images that make it easy for speakers, exhibitors, and even other attendees to promote their presence at your event, can also lead to more conversions.
Visit Seattle has long recognized its native heritage through cultural components or land acknowledgements at the organization’s annual meetings, he said. We try to promote everything we can that makes sense, certainly from a visitation leisure-travel standpoint. And so we just didn’t want to not bring that up.
With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. That includes the hidden metadata that teach platforms like Facebook and Google how to read, segment, and promote your site’s pages.
Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. At the end, they write a song together about their convention or organization.”.
Public Safety & Security. If you’re going to achieve your organization’s goals, you need to make your guests feel safe and secure at your events, as any unpleasant incidents can ruin the atmosphere and make it impossible to continue with your program. PublicRelations Flubs. Marketing Misfires. About Sarah.
Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and publicrelations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.
If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. And by promoting a unique hashtag for an event, the content that attendees create becomes more discoverable. Be sure to include targeted keywords within YouTube posts, so they can be more easily discovered.
An effective promotional campaign driven by a rock-solid marketing communications strategy helps make this connection. Annual sales promotions. If you are operating on a limited budget, the cheapest way to achieve results is through publicrelations. The number of sales you get from publicrelations.
When it comes to going green, most event marketers start with the obvious solutions — trading print promotions for digital or finding alternatives to single-use plastics. How can we promote sustainable practices on the show floor that live on beyond the event and positively impact the communities and industries we serve?
I will harness the power of influencers.” — Sara Fellows, director of social media By partnering with social influencers to promote an event, you’re extending reach beyond your own database and, more importantly, tapping into engaged, niche audiences in a way no other marketing tactics can. What makes them tick?
You could promote your event on social media, in industry publications, and through email marketing. Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Promote your event early and often.
Destinations International promotes qualitative measurements in its latest PublicRelations Measurement Guidelines Handbook for Destination Organizations. Organizing a pretty Excel sheet is easy. Of course quantitative research is not useless. Data is real.
Abstract language, like the headline in this promotion for the 2021 LeadingAge Annual Meeting + EXPO, can be useful in creating emotional connections. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and publicrelations firm specializing in B2B events.
Heather Kirksey and Jason Lusk Atlanta Convention & Visitors Bureau (ACVB) has promoted Heather Kirksey to vice president of publicrelations, corporate events and membership. In her new role, Kirksey will lead the membership and events team, in addition to the organization’spublicrelations department.
Travel and tourism industry pro’s seeking to expand their knowledge of the industry now have a better understanding of the Chinese outbound tourism and MICE market after attending the two-day PATAcademy-HCD workshop organized by the Pacific Asia Travel Association (PATA) from July 1-2, 2019.
The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . Luxury Lifestyle. It might seem like a stretch.
In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.
Dani Schneider and Abby Feltzer Choose Lansing has announced a promotion and a new hire. Dani Schneider, CTA, has been promoted sales manager after previously serving as Choose Lansing’s sales and services coordinator. Selena Coles Visit Williamsburg has named Selena Coles as its new publicrelations specialist.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. PR is a vital part of event promotion. Promote your event on social media.
Fulvi has served as president and CEO since 2018, when he joined the organization from VisitPITTSBURGH. Visit Salt Lake (VSL) has appointed Ryan Mack as its director of media and communications to support VSL’s mission and promote Salt Lake as a travel destination for tourism and conventions.
The Oklahoma City Convention & Visitors Bureau (Visit OKC) has promoted staff members within the organization. Katy Birchett-Smith has been promoted from convention sales manager to senior convention sales manager. Vidrine has years of experience in marketing and publicrelations in the tourism industry.
Event marketing focuses on promoting your event to attract attendees and generate interest. Event branding sets the foundation for effective event marketing by creating a visual identity that can be used in promotional materials. Media coverage and PR: Assess how the media and publicrelations talk about your event.
Laura Gonzalez will serve as national account manager, focusing on the sports tourism market to promote Jacksonville as a destination for youth, amateur, collegiate, and professional sports, as well as sports conventions. Paul Pettas has been promoted to the role of vice president, brand and communications for Sodexo Live. Paul Pettas.
While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. And all it takes is some elevated publicrelations.
But that doesn’t mean markets, messages, and promotional approaches should be the same as they were four years ago. As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. Word of mouth can spread more quickly globally if there are promotional partners in place to help.
While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Develop a Comprehensive Marketing Plan A well-thought-out marketing plan is the backbone of successful event promotion.
In this context, green tourism, or sustainable tourism, has emerged as a powerful tool to address these challenges and promote equitable economic and social development in Africa. According to the World Tourism Organization (UNWTO), tourism in Africa generated approximately 24 million direct and indirect jobs in 2019.
of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. from 10.2%
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