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Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Having their names associated with the brand helped prospects see the show as being in tune with their field and trusted by people in the know. Showcase past attendees. Don’t forget the friends.
Here are a few of the most important qualities of a website that your event prospects will expect. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. Your website looks good — everywhere.
This may start with something like, “Pretend you’re an organizer of an AI conference …” The key is constructing your prompt with specificity to influence the AI’s behavior. Will AI start to push prospective attendees and exhibitors toward more specialized, niche events versus larger shows? Vice versa?
Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.
In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Read: Wasted impressions equal wasted money.). 3 Considerations. On the Web.
Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept. Smaller events present an opportunity to focus on quality over quantity.
Promoting a destination is about more than just encouraging attendees to enjoy the city when they aren’t in sessions — it’s also about the prospect of bringing its flavor into an event with local speakers, entertainment, food trucks, and other experiences. At the end, they write a song together about their convention or organization.”.
We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Are they focused on advancing their standing within their organization? Knowing what’s in a prospect’s heart is just as important — if not more so — than what’s in their head. What makes them tick?
I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. Ensure prospective exhibitors are aware of the message their absence will send to the industry.
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). So… What Happens Now? Independent.
In 2012, Google Analytics released a version of this platform called Universal Analytics (UA), which revolutionized the practice of collecting and organizing user data by using a model based on sessions and pageviews (we’ll explain what that means later). So… What Happens Now? Independent.
Destinations International promotes qualitative measurements in its latest PublicRelations Measurement Guidelines Handbook for Destination Organizations. Organizing a pretty Excel sheet is easy. Of course quantitative research is not useless. Data is real.
Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend.
As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.
The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. But today’s best lifestyle media provide a wealth of new avenues through which to engage prospective visitors. .
For many college graduates, entering the workforce is a daunting prospect, but we’ve been there and want to share some advice to help guide you to success. As Elizabeth Borsting, an account manager at DCI, noted, “I really was unaware of all the opportunities available in PublicRelations, from food and wine to travel and tourism.”
Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Give your prospective attendees sneak peeks, exclusive offers, and other opportunities to be in-the-know on all event-related news. Bring your audience behind the scenes.
In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.
As a result, the markets organizers are prioritizing and how they’re reaching audiences are changing. This information also can be used to keep event stakeholders, like exhibitors and exhibitor prospects, up to date with an accurate and compelling data story. This new era brings new victories and new challenges.
Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. The more targeted and closely aligned with prospects’ interests campaigns are, the better. It could be that some ideas require resources from a partner or sponsor to execute. Target your marketing.
It’s imperative that event organizers work more closely with customers to facilitate deeper connections and create opportunities that allow them to further their objectives. To do this, we’re going to have to think beyond the traditional model and learn to say “yes” more often than we say, “That’s not how it’s done at a trade show.”
While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Craft compelling messages that highlight the benefits, educational opportunities, networking prospects, and any exclusive features your event offers.
Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, publicrelations (PR) tells your brand story, shaping public perception. Event organizers can list and promote their events and view sales and statistics.
During the pandemic, event marketers with a growth mindset experimented with new ways to serve their audiences, collaborated with their remote teammates, and generated revenue for their organizations. And now that the worst of the pandemic is behind us (fingers crossed), how can event marketers continue moving boldly into the future?
For our economic development clients, we survey corporate executives in targeted industries and site selection consultants, as well as prospective talent from prime feeder markets. Many destination marketing organizations are becoming destination management organizations, focusing as much on product development as marketing.
of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%
Last August, mdg and New Hope Network (Informa Markets) worked together to introduce Newtopia Now , a natural, organic, and conscious products industry expo. Be audience-centric vs. event-centric Too often, organizers start the ideation process by focusing on keynote speakers, parties, on-site activations, and all the other fun stuff.
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