Endless Events

FEBRUARY 9, 2018

While they continue to recognize the importance of these partners in the business, Marriott International claims that this is an attempt to catch up to growing costs associated with organizing events. And because these breakthroughs are made in-house, they could tailor-fit it to their prospective audiences.

Event Marketing 274

Event Marketing Trends Marketing Marketing 274

Smart Meetings

MAY 22, 2024

Whether it’s with sponsors, host destinations, local businesses or other organizations, we leveraged these relationships to enhance the scope and reach of the event for the benefit of all,” she says. This has required them to change how they reach out to prospects. “We

Events 246

Events Sustainability Audience Social Media 246

Smart Meetings

APRIL 7, 2023

Because even the smallest meeting is the best place to find new leads, clients and prospects. Would it surprise you to learn that 84% of attendees come to events for networking? Yet, approaching random strangers can be nerve-wracking, especially for work-from-home or introverted employees. However, there is good news.

Networking 278

Networking Events Trade Show Attendee 278

Smart Meetings

OCTOBER 8, 2018

They use basic metrics like number of attendees, leads generated and social media mentions. Armed with these insights, organizers can send push notifications, recommend relevant sessions and exhibitor booths or suggest other attendees to meet based on shared interests, profiles and availability.

Technology 211

Technology Technology Automation Social Media 211

Eventtia

JANUARY 15, 2025

You book the venue, organize speakers, send out tons of invitationsand then sit back, wondering, What is event marketing really doing for my brand? Ill also share tips on choosing event software thats easy to use, along with real-life examples of how well-organized events can improve how people see your brand. Want ideas?

Event Marketing 62

Event Marketing Marketing Marketing Social Media 62

Gavel International

MAY 31, 2022

Part Two will discuss cold prospecting through social selling. Social Selling utilizes LinkedIn, Twitter, and Meta channels such as Facebook and Instagram to gain visibility, earn salesperson credibility, deliver value, and establish relationships that ultimately enhance networking and identify sales opportunities.

Prospect 52

Prospect Social Media B2B Media 52

DCI

OCTOBER 15, 2021

Since the advent of paid social media, destination marketing organizations (DMOs) have wondered if investing in organic social or paid social generates better returns, especially on a tight budget. On Facebook, organic posts only reach about 5% of your destination’s followers at best.

Organization 72

Organization Social Media Prospect Audience 72

Bizzaboo

DECEMBER 10, 2024

Event lead retrieval is the process of collecting and organizing contact information and insights about attendees who show interest in your booth, session, or product during an event. Lead retrieval apps Lead retrieval apps make capturing and organizing attendee information a breeze. Lets jump right in. What is event lead retrieval?

Automation 59

Automation Social Media Sponsors Attendee 59

Gavel International

MAY 24, 2022

Reading Time: 8 minutes Cold Prospecting (Part 1 of 3). Prospecting is, of course, necessary for organizations to find new business. However, prospecting is hard work. In fact, nearly half (42%) of sales professionals state that prospecting is the most challenging part of their job. (1)

Prospect 52

Prospect Healthcare Website Social Media 52

Gavel International

DECEMBER 30, 2024

Within minutes, he’s accessed classified information and set into motion a chain of events that will throw the organization into chaos. In 2023, a deepfake video of Tesla CEO Elon Musk promoting a cryptocurrency scam circulated on social media( 2 ). Announcing that the organization is facing financial hardship.

Training 52

Training Corporate Meeting Technology Technology 52

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. Here are a few of the most important qualities of a website that your event prospects will expect. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it.

Website 111

Website SEO Automation Social Media 111

Gavel International

JUNE 7, 2022

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Perform due diligence to know the who and why of your ideal prospect. Include organizations that are meaningful to you, especially those that may have a connection with your target audience.

Prospect 52

Prospect Social Network Contracts Contracts 52

Convene by PCMA

FEBRUARY 13, 2023

And that’s what makes social proof such an effective tool for marketers, including event marketers. Here are six ways to leverage this tried-and-true concept to convert attendee prospects: Bring in the experts (and celebrities). Highlight the organization behind your show and any societies or affiliated associations involved with it.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Maritz Global Events

MAY 31, 2019

Your social media presence can be your best friend when it comes to marketing your event and generating event revenue. Whether it’s promoting your registration and housing websites or educational sessions, social media can attract your audience and ultimately increase your bottom line. Post authored by Emily Richmond.

Social Media 40

Social Media Media Advertising Audience 40

Social Tables

FEBRUARY 9, 2018

Adding your venue’s social media icons and online booking link is also mighty handy, as well as perhaps a photo for those that met you recently. Think about the unique stories and history your venue has to offer clients and prospects and craft stories around those spaces. Show and Tell Stories. Have a Growth Goal. ” 16.

Venue 112

Venue Marketing Marketing Social Media 112

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Bizzaboo

SEPTEMBER 5, 2023

Ask partner organizations to share the event and opportunities with their members. Ship Prospective Attendees Edible Invitations Want to create a real, lasting impression? Or, create an infographic featuring the specifics about the last event to help prospective attendees get buy-in to attend.

Promotion 98

Promotion Registration Prospect Social Media 98

Convene by PCMA

APRIL 24, 2023

Our messaging needs to reassure prospects that “We hear you” — we know what trends are big in your industry or profession right now, what challenges you’re facing, or what advantages you’re looking to gain by attending this event. To tap into those motivations, we must first demonstrate that we know what they are.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Eventtia

NOVEMBER 7, 2022

It is typically created at the early planning stages of an event and can be created for several different purposes, including: Created by an event planner/event organizer for a client who is going to use the event planner business’s service. Created by an event organizer for sponsors who might be willing to sponsor the event.

Proposal 118

Proposal Prospect Sponsors Events 118

MeetingsNet

FEBRUARY 29, 2024

The Speaking Industry Benchmark Report produced by AAE Speakers Bureau compiles data from both event organizers and keynote speakers to better understand the issues and trends affecting the speaker-booking process. Rising Costs Event organizers are concerned with both rising costs and attendance numbers for this year. With the U.S.

Speakers 110

Speakers Trends Booking Events 110

Bizzaboo

NOVEMBER 7, 2022

Additionally, 72% of event organizers agree that in-person events are a crucial part of their organization’s overall marketing strategy. . Even still, our survey found that 68% of event organizers plan to have a virtual component at their next onsite event. Improving customer/organization relationships. It’s that simple.

Social Media 98

Social Media Registration Sponsors Events 98

DCI

AUGUST 11, 2022

Digital paid media is where it’s all happening, but we know it isn’t easy to master. DCI’s own digital strategists weigh in on some of the lessons they are itching to share with destination organizations. From social media and news sites to OTAs and YouTube, there are seemingly endless possibilities to advertise.

Media 99

Media Advertising Automation Social Media 99

Convene by PCMA

JANUARY 19, 2023

We may even discover new markets are emerging as the best prospects for growth in a given show cycle. “I Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Read: Wasted impressions equal wasted money.). 3 Considerations.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JUNE 25, 2023

As the event professionals on the webinar demonstrated, generative AI can help with many aspects of event planning and enable organizers to spend more time on strategically designing engaging and transformative experiences. Here’s how it went: Creating an article based on a recent interview I had done was a time-consuming prospect.

Social Media 86

Social Media Fashion Prospect Media 86

Convene by PCMA

AUGUST 13, 2021

Nine out of 10 (91 percent) held a virtual event between March 2020 and June 2021, yet only slightly more than half (54 percent) said they were successful in meeting their organizations’ objectives. Two out of five said their virtual events were somewhat successful, and 6 percent said they were unsuccessful. Biggest Takeaways. Sam Lippman.

Event Marketing 98

Event Marketing Marketing Marketing Virtual Events 98

Social Tables

JANUARY 12, 2023

Event planners are coordinators, organizers, moderators, and professional negotiators. They send prospective event venues, hotels, and vendors the details of their upcoming event, and request a quote for the products or services required. SMERF (Social, Military, Educational, Religious, Fraternal). Comparison and Selection.

Planner 145

Planner Vendor Certification Event Planning 145

Solimar International

MAY 23, 2022

Whether prospecting for new visitors using social media campaigns , or launching a paid search campaign, a destination can expand its presence beyond its immediate geographical vicinity. Social media platforms such as Facebook, Instagram and, more recently, TikTok, are ideal for this. Focused targeting.

Marketing 98

Marketing Marketing Social Media Online 98

Bizzaboo

JUNE 14, 2021

Swag bags might not be the main reason for professionals to gather together—but they sure can stir up delight, conversations, and talk on social media. During TechsyTalk Live , organizers provided attendees with a branded coffee mug featuring their bright brand colors on the inside and outside of the cup. Remember Your Audience.

eCommerce 105

eCommerce Fashion Prospect Events 105

Meeting Tomorrow

APRIL 17, 2019

Use this as a benchmark to compare how your new prospects obtained from your event stack up against your current customers. Hopefully, you’ll come away from the event with more valuable prospects. If your organization is holding an annual event, you should also consider measuring unique and repeat attendees.

Social Media 83

Social Media Prospect Events Promotion 83

Social Tables

MARCH 14, 2024

Advertising is one of the most important jobs any planning team undertakes, whether organizing an online or in-person event. Popular forms of digital event marketing you may encounter include: Social media marketing (e.g., blog posts, social media campaigns, informational series) How does digital marketing help with events?

Marketing 78

Marketing Marketing Social Media Advertising 78

Convene by PCMA

DECEMBER 26, 2023

As such, I will leverage the power of in-market influencers in our international campaigns to effectively localize content, engage prospects, build brand equity and increase conversions. “I .” — Anjia Nicolaidis, group director, international strategy Today, an event brand is less about what we say it is and more about what others are saying.

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Gavel International

OCTOBER 31, 2022

It’s a term that hit social media late summer and has grown popular on platforms such as TikTok. Bloomberg titled quiet quitting “a fake workplace trend” due to its sudden popularity thanks to social media. ( Engaged employees help organizations achieve: ( 5 ). How frequent is it?

Production 52

Production Organization Social Media Contracts 52

Bizzaboo

JUNE 21, 2023

ROI Goals for Event Organizers As with any campaign or initiative, the first step in producing an event is identifying your event goals. They enable businesses to manage relationships with current and prospective customers. The result is the event ROI percentage. This is the simplest model for calculating event ROI.

Event Marketing 98

Event Marketing Marketing Marketing Trade Show 98

Convene by PCMA

JULY 19, 2023

The 22nd edition of ECEF, organized by Lippman Connects President Sam Lippman, was held this year on May 31 at Grand Hyatt in Washington, D.C. For example, making new product announcements at a trade show ranks only two percentage points higher than a post on social media.

Management 98

Management Trade Show Sponsors Audience 98

Eventtia

MAY 27, 2024

Step 1: Understand your event in and out Securing event sponsorship is essentially about “selling” your event to prospective buyers– the sponsors. Once you’ve answered all these questions, the next step is to identify potential companies (the “prospective buyers”) that may be interested in sponsoring the event.

Proposal 62

Proposal Sponsors Social Media Prospect 62

Bizzaboo

AUGUST 7, 2022

ROI Goals for Event Organizers. Increase Social Media Presence. # of Social Media Impressions. Event Management Software, Social Media Metrics Platform. Increase Media Coverage. # of Media Placements. of Prospects Added to Database. # Increase Social Media Engagement. #

Event Marketing 98

Event Marketing Marketing Marketing Events 98