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2018 Event Marketing Trends

Endless Events

That’s the bottom line for Facebook’s change, so sticking to it should ensure you’ll stay seen on the social network for a long time. And because these breakthroughs are made in-house, they could tailor-fit it to their prospective audiences. We have a plan and its simple: become more engaging.

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Cold Prospecting Via LinkedIn Outreach

Gavel International

Parts One and Two of this three-part series discussed due diligence for successful cold email prospecting and social selling. Launching in May 2003, nine months before Facebook, LinkedIn is the oldest social network. Perform due diligence to know the who and why of your ideal prospect. If possible, do this daily.

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When Marketing an Event, Advertise Outside Your Lane

Convene by PCMA

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Read: Wasted impressions equal wasted money.). 3 Considerations.

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12 Steps for Creating a Great Event Marketing Plan 

Bizzaboo

Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Prospective registrants will want to know how they will benefit from attending the event, and the clearer their understanding, the more likely they will attend.

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INBOUND Workshop Recap: Building a Post-event Strategy To Drive Pipeline

Bizzaboo

After an event has come and gone, event marketers and organizers have a ton of tasks they need to take care of, including the following: Gathering feedback through post-event surveys. Following up with all prospects. What Event Professionals Should Do After an Event. Sending a powerful event recap to attendees. Offering free trials.

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Navigating Sales Pipelines: Preventing Lead Abandonment and Speeding Up Sales Cycles – Part 2 of 3

Gavel International

Reading Time: 4 minutes Few occurrences are more frustrating for a salesperson than setting up an appointment, only to have the prospect pull a no-call/no-show. Eight out of 10 prospects want to talk to salespeople via email. (2). Failing to establish whether the salesperson or the prospect will make contact.

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‘The Radical Act’ of Creating Community

Convene by PCMA

Event organizers expect their attendees to engage in that radical act as part of their on-site experience, but speaking as an introvert myself, sometimes it’s a lot to ask. This idea could be fleshed out even more, by loosely organizing signups around a personal or professional interest. The New York Times take?

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