Gavel International

JUNE 8, 2021

Reading Time: 4 minutes 2021 is perhaps the most exciting time in social media history since its golden age in the early 2000s. Technology is moving at warp speed due to the pandemic, changing social perspectives and has become a powerful driver of evolution. Social media platforms. Internal Social Media Policy.

Social Media 52

Social Media Media Technology Technology 52

Convene by PCMA

MARCH 16, 2022

The last two decades have seen the rise of mobile devices, app stores, and social media. With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. Your website is for everyone.

Website 111

Website Automation SEO Social Media 111

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 149

Sponsors Logistics Vendor Events 149

Advanced Travel and Tourism

AUGUST 22, 2023

Here we’ll delve into the ways a content plan can captivate communication between social media marketing, digital ads, the CEO, PR department, and the sales team. Social Media and Digital Ads Collaboration In the fast-paced world of social media and digital advertising, consistency is key.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

JANUARY 19, 2023

Whether it’s streaming television, TikTok, or any of the many Twitter clones coming to social media, event marketers must continue to diversify their marketing mix to attract new attendees. “I Are they focused on advancing their standing within their organization? What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

Motivation Excellence

JANUARY 26, 2019

This may include direct email marketing, social media platforms, TV commercials, or print ads. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of website visits you get from social media shares. How you plan to deliver this message.

Communications 130

Communications Communications Marketing Marketing 130

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Read: Wasted impressions equal wasted money.). 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Travel Daily Media

AUGUST 29, 2023

The post Maldives to become the official island travel partner of ITB China 2023 appeared first on Travel Daily.

Travel 97

Travel Travel Public Relations Social Media 97

DCI

DECEMBER 19, 2022

Development Counsellors International (DCI) is pleased to announce the promotion of Hanna Gbordzoe to Vice President of Content & Social. All of these trips were – of course – documented on social media. She leads an ever-growing team with her vast knowledge of digital marketing trends.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

FEBRUARY 13, 2023

Highlight the organization behind your show and any societies or affiliated associations involved with it. For products, a “certified by” line with the name of a well-known, standard-setting organization instantly adds credibility and creates trust. (See “Benefits Over Features” below for more.) Go with the crowd. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

AUGUST 22, 2022

If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. These tidbits can be turned into quote graphics or infographics for social media. Be sure to include targeted keywords within YouTube posts, so they can be more easily discovered. Leverage On-site Trends.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

DCI

FEBRUARY 9, 2023

With groups like the Public Relations Society of America and Hospitality Sales and Marketing Association Internationa l handing out awards each year, destination marketers need to keep their eyes open for applications and submissions. And it certainly didn’t hurt her career.

Tourism 96

Tourism Tourism Marketing Marketing 96

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Events Public Relations B2B 105

Bizzaboo

APRIL 19, 2023

You could promote your event on social media, in industry publications, and through email marketing. Not being able to communicate the value proposition through your marketing efforts is a sign that the event content must be better organized and articulated. Create a compelling event message. What makes your event unique?

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

FEBRUARY 7, 2024

(Whatever Media Group) The term personalization is used so often in the events industry that its meaning has become a little hazy — does it refer to technology? And have somebody from outside the organization, such as an industry consultant, lead them. Organize pre-event meetings. Organize “no host” dinners.

Attendee 116

Attendee Trade Show Registration Certification 116

Tourism eSchool

NOVEMBER 30, 2022

The team at The Organic Factory at Telegraph Point in NSW North Coast have a very clear purpose, which helps them to not only clearly differentiate themselves, but also, it permeates through their whole experience, and as a result, they are attracting their Ideal Customers. Public Relations (including Famils) and Advertising.

Tourism 93

Tourism Tourism Social Media Website 93

Bizzaboo

JANUARY 8, 2024

It involves various marketing strategies and tactics, such as social media campaigns, email marketing, content creation, and advertising. Social media: Social media platforms are powerful tools for promoting your event and engaging with your target audience.

Conference 105

Conference Social Media Sponsors Registration 105

Convene by PCMA

JANUARY 6, 2025

Influencer marketing, elevated brand collaborations, and a steady stream of social-media content from emotion-driven interviews and behind-the-scenes glimpses to official TikTok audio told a story a new generation wanted to hear. A lot can be done with a limited budget, particularly by leveraging AI, albeit cautiously.

Marketing 59

Marketing Marketing Social Media Public Relations 59

Convene by PCMA

APRIL 24, 2023

Hear from experts on how using social media can drive more traffic to your pet supply store” gives prospects more information than simply “Hear from experts.” Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Convene by PCMA

AUGUST 7, 2023

All of that helps us get a clearer picture of who we’re targeting, which is essential for achieving our — and our clients’ — goals.” — Christine Johnson , Director of Content “I think there’s a lot of opportunity for generative AI to support and expedite social-media marketing tactics.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Maritz Global Events

AUGUST 21, 2019

Public Safety & Security. If you’re going to achieve your organization’s goals, you need to make your guests feel safe and secure at your events, as any unpleasant incidents can ruin the atmosphere and make it impossible to continue with your program. Public Relations Flubs. About Sarah.

Event Planning 68

Event Planning Public Relations Events Preparation 68

Convene by PCMA

DECEMBER 26, 2023

I will carpe the social media diem.” — Sara Fellows, director of social media It’s an exciting time for me — LinkedIn is hot and algorithms across the channels now favor organic content. This will enhance my ability to formulate original ideas and write even more compelling copy. “I

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 30, 2024

She used her Grammy acceptance speech as well as social-media teasers and snippets of her music to get fans excited about her upcoming album. Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. Embrace nostalgia.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

Motivation Excellence

MAY 12, 2020

It also means that these employees are connected to their organizations. Worker engagement has to do with how involved an employee is in advancing the goals of her organization. We need on-demand technology more than we used to, and we are constantly updating our social media posts, sending texts and chatting online.

Communications 130

Communications Communications Human Resources Organization 130

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Promote your event on social media.

Social Media 62

Social Media SEO Public Relations Events 62

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

JULY 26, 2021

Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs that advance inclusion and equity. A Big Delta’ in Tech.

Human Resources 98

Human Resources Networking Public Relations Organization 98

Convene by PCMA

DECEMBER 4, 2023

If you haven’t added influencer marketing — a collaboration between popular social-media users and brands to promote brands’ products or services — into your event marketing mix yet, consider these five reasons to do so. Influencer marketing enables you to: Reach younger audiences. Add a voice on non-active channels.

Marketing 52

Marketing Marketing Automotive B2B 52

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. At the same time, other organizers were planning events for audiences that weren’t even leaving their homes for the grocery store, let alone to travel to a mass gathering.

Public Relations 52

Public Relations B2B Audience Social Media 52

Stova

JUNE 30, 2023

While organizing a remarkable event is essential, effective marketing strategies play a vital role in maximizing attendance and creating buzz around your event. Harness the Power of Social Media Social media platforms provide vast opportunities to connect with your target audience and generate buzz around your event.

Registration 52

Registration Marketing Marketing Social Media 52

Interface Tourism Spain

AUGUST 1, 2023

Press contact – Interface Tourism Spain: maria.sanchez@interfacetourism.com +34 91 540 1805 About Interface Tourism Group INTERFACE TOURISM is a communications, marketing, public relations and social media agency specializing in the tourism sector. The credo of HOPSCOTCH?

Tourism 52

Tourism Tourism Marketing Marketing 52

Blue Spark Event Design

FEBRUARY 8, 2021

The Client: An international skincare and makeup company with one internal meeting planner and a small support team who’s daily tasks focused not only on events, but also social media and public relations for the entire company. Onsite event management.

Retreat 52

Retreat Incentives Social Media Training 52

Crowdriff

JANUARY 21, 2019

3| Paid Social, SEM and Display. A number of trends over the past year have unfortunately decreased the value and prominence of organic traffic on social media platforms. 4| Facebook Live. Publishers are investing in their own content studios to provide a turnkey solution for both content creation and distribution.

Website 52

Website Tourism Tourism Marketing 52

Convene by PCMA

DECEMBER 11, 2024

The potential registrant pool will be affected by M&A activity, an ongoing skilled worker shortage, leaner teams, and the trend to send fewer staff to conventions and conferences, challenging event organizers to focus on ROI for stakeholders.

Trade Show 52

Trade Show Social Media Events Trends 52

Bizzaboo

DECEMBER 4, 2023

of organizers point to in-person events as their top marketing channel , it’s time for businesses to listen, invest, and innovate. In-person conferences and events are the most impactful marketing channel, which means event organizers need the bodies, buy-in, budget, and tools to execute unforgettable experiences. from 10.2%

B2B 59

B2B Event Planning Conference Logistics 59

Crowdriff

JULY 5, 2017

As a result the city’s destination marketing organization, Visit Houston , focused much of its efforts on expanding its partnerships with local businesses, knowing that the travelers would come after. The organization used both traditional and social media marketing to promote the new website, and build an online following. “We

Social Media 52

Social Media Website Public Relations Promotion 52

Bizzaboo

JANUARY 10, 2024

of event organizers believe that events are the most critical marketing channel for achieving business goals, and 75.9% of organizers believe in-person conferences will become increasingly critical to their organization’s success in the coming years! According to The state of in-person B2B conferences report , 80.4%

Management 98

Management Advertising Events Consulting 98