Convene by PCMA

MARCH 8, 2024

If your organization has a weighty mission, does that mean that “light” social media content is off-limits when it comes to promoting your annual event? If you’ve been hesitant to dip your toe into the less serious social media waters, here are 10 easy trends to consider. Tap into a trending audio. Give the mini mic a go.

Social Media 59

Social Media Media Trends Public Relations 59

Convene by PCMA

JULY 15, 2024

This may start with something like, “Pretend you’re an organizer of an AI conference …” The key is constructing your prompt with specificity to influence the AI’s behavior. Vanessa Page is a copy director at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

SEO 111

SEO Retail Public Relations B2B 111

Advanced Travel and Tourism

AUGUST 22, 2023

When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Encourage open dialogue and collaboration.

Marketing 130

Marketing Marketing Social Media Communications 130

Convene by PCMA

AUGUST 22, 2022

If your organization hosts a podcast, the audio from recorded event sessions could also be used as podcast content. Leverage On-site Trends. Events are launching grounds for new trends — they’re found on the exhibit floor, in education sessions, and in dedicated new product showcase areas. Feature new or innovative products.

Human Resources 98

Human Resources Public Relations Speakers B2B 98

Travel Daily Media

SEPTEMBER 4, 2024

Travel trends have also undergone significant changes In the welcoming speech at the ribbon-cutting ceremony, Nguyen Van Dung, highlighted that the tourism trend linked to environmental protection, natural resource conservation, and cultural heritage preservation is essential for the sustainable development of the tourism industry.

Seminar 101

Seminar Tourism Tourism Sustainability 101

Convene by PCMA

FEBRUARY 13, 2023

Highlight the organization behind your show and any societies or affiliated associations involved with it. Also consider positioning your event as the place where key members of the industry gather to shape next practices and trends. Don’t forget the friends. Make it certifiable.

Marketing 98

Marketing Marketing Prospect Affiliate 98

Convene by PCMA

OCTOBER 10, 2022

In light of this major trend and a large retiring workforce, event organizers must continue to prioritize finding and appealing to prospective trade-show and conference attendees who may not be aware of their events. Read: Wasted impressions equal wasted money.). 3 Considerations. On the Web.

Advertising 105

Advertising Marketing Marketing B2B 105

Convene by PCMA

JANUARY 12, 2023

He encourages organizers to thread networking opportunities throughout the event experience rather than confining them to networking lounges or receptions. What should organizers be doing now? To delight attendees, you must know what makes them tick. Does anyone really need another water bottle, notepad, or plastic tchotchke?

Logistics 105

Logistics Events Public Relations Sustainability 105

Convene by PCMA

APRIL 24, 2023

In CEIR’s “Attendee Acquisition Trends Driving Growth” series, “messaging that aligns with primary motivations for attending” is listed as one of the top four focus areas for planners. Shereé Whiteley is a copy director at mdg , a Freeman Company, a full-service marketing and public relations firm specializing in B2B events.

Event Marketing 97

Event Marketing Marketing Marketing Prospect 97

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment. Published August 1, 2018.

Sponsors 149

Sponsors Logistics Vendor Events 149

Advanced Travel and Tourism

AUGUST 22, 2023

When the CEO is familiar with the content plan, they can provide valuable insights, ensuring that the marketing strategies align with the organization’s overall goals. PR Department Engagement Public Relations is all about storytelling and maintaining a positive brand image. Encourage open dialogue and collaboration.

Marketing 100

Marketing Marketing Social Media Communications 100

Convene by PCMA

OCTOBER 22, 2021

When considering our role in fostering sustainability, event marketers and show organizers often target the low-hanging fruit: reducing or eliminating paper and plastic, instituting recycling programs, donating leftover food and supplies, and maybe even minimizing emissions by working with local vendors. Let’s think outside the recycling bin.

Sustainability 98

Sustainability Public Relations Events Event Marketing 98

DCI

DECEMBER 19, 2022

Since joining DCI, Hanna has grown the social media and content marketing service at DCI from a supplementary tactic for public relations programs to a full-fledged, strategic, and in-demand service for clients across practice areas. She leads an ever-growing team with her vast knowledge of digital marketing trends.

Promotion 75

Promotion Social Media Public Relations Media 75

Convene by PCMA

OCTOBER 7, 2021

Visit Seattle has long recognized its native heritage through cultural components or land acknowledgements at the organization’s annual meetings, he said.

Public Relations 98

Public Relations Website Culture Promotion 98

Convene by PCMA

FEBRUARY 7, 2024

Yes to all of the above, according to Kimberly Hardcastle-Geddes, CEM, president of the marketing and public relations firm, mdg, who offered 20 real-world examples of personalization in her presentation, “ Facilitating Curated Event Experiences: How Thinking Small Delivers Big Returns ,” at Convening Leaders 2024.

Attendee 116

Attendee Trade Show Registration Certification 116

Convene by PCMA

OCTOBER 4, 2021

Only 30 percent of attendee organizations are likely to restrict travel due to the Delta variant. Nearly 50 percent of organizations plan to send the same number of staff members to events as they have in years past, according to Freeman research conducted Sept.

Public Relations 98

Public Relations Trade Show Prospect Events 98

Convene by PCMA

JUNE 18, 2022

works with event organizers “to bring the authentic Nashville to their meetings,” said Deana Ivey, the organization’s president. At the end, they write a song together about their convention or organization.”. Choose Chicago helps connect clients to advocacy organizations and women/minority-owned businesses.

Public Relations 99

Public Relations Sports Audience Prospect 99

Convene by PCMA

MARCH 16, 2022

With so much website traffic coming from mobile devices (which come in a diverse range of sizes and shapes), developing smart, organic design patterns that adapt to fit any screen is key. But your event site’s beautiful, well-conceived design will only matter if your prospects get a chance to see it. Your website is for everyone.

Website 111

Website Automation SEO Social Media 111

Convene by PCMA

APRIL 6, 2022

I’ve had my ear to the ground during the nearly first quarter of the year and have aggregated the following advice and insights from organizers who have planned, produced, supported and/or marketed successful 2022 events. (Courtesy of International Housewares Association). Kimberly Hardcastle-Geddes. Don’t let perfect be the enemy of good.

Retail 98

Retail Public Relations Events Regulations 98

Convene by PCMA

AUGUST 7, 2023

and ‘What are 10 trends that are changing the landscape of [insert industry]?’ we can gain a better understanding of that industry’s general landscape and its public perception. The McKinsey report doesn’t gloss over issues that gen AI presents for organizations that “require thoughtful mitigation strategies and governance.

Event Marketing 98

Event Marketing Marketing Marketing Social Media 98

Convene by PCMA

DECEMBER 26, 2023

As we plan for 2024, mdg’s team of experts is resolving to make the most of the new trends and technologies that will help us identify, reach, and attract new audiences to trade shows and conferences. “I But unlike the negative disruptors that characterized previous years (COVID, record inflation, supply chain issues, etc.),

Event Marketing 72

Event Marketing Marketing Marketing B2B 72

Convene by PCMA

APRIL 30, 2024

Similarly, event organizers can tease their audience with short clips, exclusive announcements, or a drip campaign to create buzz and build excitement. RELATED: Academic Conferences Tackle the Taylor Swift Phenomenon Be vulnerable, authentic, accessible. Share true stories about your event, your organization, and the people involved.

Event Marketing 59

Event Marketing Marketing Marketing Social Media 59

DCI

JULY 14, 2022

While that’s good news for meeting planners, it’s a sign that destination marketing organizations and CVBs need to get back to work attracting the media actors who can tout the benefits of their convention centers and hotels to decision makers. David Swanson is a freelancer who covers the events industry for publications including .

Meeting 70

Meeting Publishing Public Relations Planner 70

Convene by PCMA

DECEMBER 30, 2021

And while having the opportunity to learn is important to their audience, Insuretech organizers didn’t over-program their event — after so long apart, people just wanted to be together. It was a successful strategy: More than 500 people participated in the webinars, which cost nothing to organize and helped NBAA build excitement for the show.

Public Relations 98

Public Relations Events Communications Communications 98

Convene by PCMA

JANUARY 19, 2023

Are they focused on advancing their standing within their organization? Kimberly Hardcastle-Geddes is president and chief marketing strategist at mdg , A Freeman Company, a full-service marketing and public relations firm specializing in B2B events. What makes them tick?

Event Marketing 98

Event Marketing Marketing Marketing B2B 98

DCI

JANUARY 27, 2022

The “most wanted” media targets for destination marketing organizations often include the same travel-oriented titles… Afar , Condé Nast Traveler and Travel+Leisure. Dedicated travel publications aren’t going anywhere, unless you’re an inflight magazine. . It doesn’t have to be all high-end either.

Media 80

Media Travel Travel Fashion 80

Travel Daily Media

JULY 15, 2019

Travel and tourism industry pro’s seeking to expand their knowledge of the industry now have a better understanding of the Chinese outbound tourism and MICE market after attending the two-day PATAcademy-HCD workshop organized by the Pacific Asia Travel Association (PATA) from July 1-2, 2019.

Marketing 52

Marketing Marketing Public Relations Tourism 52

Convene by PCMA

JUNE 30, 2022

In the future its more likely that audiences will look to an organization’s stance on issues — LGTBQ+ rights for example — before deciding whether to attend an event. And while values-based marketing may often be reactive to current events or societal trends, it should also be employed proactively. Kimberly Hardcastle-Geddes.

Public Relations 52

Public Relations B2B Audience Social Media 52

Motivation Excellence

JANUARY 26, 2019

You’ll need to reflect on your brand and its goals, your optimal customers and their habits, and the current trends in your industry. If you are operating on a limited budget, the cheapest way to achieve results is through public relations. The number of sales you get from public relations.

Communications 130

Communications Communications Marketing Marketing 130

Social Tables

JULY 31, 2018

In this guest post, Accelevents co-founder and COO Zach Hagopian breaks down the five most crucial tips he’s learned from his own experience organizing an annual event in Boston. I even organize my own annual fundraiser, hosting over 1,000 attendees every year to support cancer research and treatment.

Sponsors 97

Sponsors Logistics Vendor Events 97

Convene by PCMA

DECEMBER 11, 2024

Millennial and Gen Z event attendees prefer immersive experiences, personal relevance, and immediate engagement trends that are poised to change meetings and events. Marketers have embraced data-driven personalization, automation, and the growing power of influencers, among other key trends. 2024 has certainly been event ful year.

Trade Show 52

Trade Show Social Media Events Trends 52

Convene by PCMA

NOVEMBER 6, 2023

It’s imperative that event organizers work more closely with customers to facilitate deeper connections and create opportunities that allow them to further their objectives. On the Web Download the Freeman Trends Report We need to better communicate who is coming in order to help exhibitors plan their presence accordingly.

Marketing 59

Marketing Marketing Public Relations B2B 59

Convene by PCMA

JANUARY 19, 2024

Most event organizers, however, aren’t doing enough to cater to individuals or smaller interest groups that make up larger events. These could be focused on certain audience niches, visitors from a certain country/region, bringing concepts from education sessions to life or how trends are manifesting themselves in product offerings.

Prospect 52

Prospect Public Relations B2B Audience 52

Social Tables

DECEMBER 6, 2017

You have a degree in public relations and are a superb organizer — both of which are beneficial to your career in event planning — but how far will those assets get you? If you’re going to land that job, you need to be up to date on event trends affecting the industry. Click To Tweet. Experience.

Planner 68

Planner Public Relations Event Planning Events 68

Convene by PCMA

JULY 26, 2021

Editor’s note: PCMA Groundbreakers is an initiative honoring industry trailblazers who represent diverse sectors of the business events community, recognizing those who have made a significant contribution to their organizations and to programs that advance inclusion and equity. A Big Delta’ in Tech.

Human Resources 98

Human Resources Networking Public Relations Organization 98

ITA Group

FEBRUARY 24, 2021

Start with a risk review and identify all stakeholders who should be a part of the decision in your organization. Consider the role of procurement, compliance, budget owners, public relations, brand and human resources. Other organization are eager to get back to in person as soon as they safely can.

Contracts 62

Contracts Contracts Human Resources Public Relations 62

Eventtia

SEPTEMBER 9, 2022

Creating positive press coverage is one of the best ways to build public awareness and enhance your brand reputation. Where advertising works to get your brand known, public relations (PR) tells your brand story, shaping public perception. Event organizers can list and promote their events and view sales and statistics.

Social Media 62

Social Media SEO Public Relations Events 62