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Creating a Social Media Strategy in Tourism

Advanced Travel and Tourism

And since social media platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourism marketing professionals about their TikTok habits.

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6 Attendee Retention Tips: Keep Your Audience Coming Back

Endless Events

So, how can event organizers measure and increase attendee retention ? Check social media platforms to see what your attendees like most about your event. For example, you can show the best social media posts , write a whitepaper about the event, or offer sessions on-demand.

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MICE professionals

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Video Marketing Trends to Watch in 2022

Advanced Travel and Tourism

Social media advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on social media. And the stats don’t lie: consumers are 2.4 Like what you see?

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What Does Success Look Like for Gen Z Planners?

Smart Meetings

There will be no loyalty until the organization and those who lead it, show up with kindness, respect and communications that prioritize people first, according to the employee recognition software company Workhuman. That requires relationship-building with trust and safety and a caring culturesomething not every organization has today.

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Beyond Discounts: 7 Innovative Strategies To Build Event Sponsor Incentives 

Bizzaboo

Place sponsor branding on interactive social media challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.

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Email Marketing Software in the Travel Industry: Benefits, Challenges, and Success Stories

AltexSoft Travel

When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, social media marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.

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Event Predictions for 2025

Convene by PCMA

The potential registrant pool will be affected by M&A activity, an ongoing skilled worker shortage, leaner teams, and the trend to send fewer staff to conventions and conferences, challenging event organizers to focus on ROI for stakeholders.