This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
And since socialmedia platforms prioritize vertical content more than ever, marketers can shoot content directly from their personal or business phones. During our webinar How to Get Your Organization Started on TikTok , we spoke with three tourism marketing professionals about their TikTok habits.
Socialmedia advertising and marketing campaigns are including video now more than ever, in part due to the rise in consumer video consumption since the pandemic. Destinations can encourage travelers to record and share their experiences on socialmedia. And the stats don’t lie: consumers are 2.4 Like what you see?
Instead, connections and event-related experiences were at best scattered across several socialmedia platforms. Organizations can give people various types of value through membership. After the event, however, it was nearly impossible to keep all the attendees connected in one place. One login, endless value.
So, how can event organizers measure and increase attendee retention ? Check socialmedia platforms to see what your attendees like most about your event. For example, you can show the best socialmedia posts , write a whitepaper about the event, or offer sessions on-demand.
The potential registrant pool will be affected by M&A activity, an ongoing skilled worker shortage, leaner teams, and the trend to send fewer staff to conventions and conferences, challenging event organizers to focus on ROI for stakeholders.
Place sponsor branding on interactive socialmedia challenges or campaigns to encourage audience participation while amplifying sponsor messaging and fostering community engagement and brand advocacy. These incentive ideas enable sponsors to captivate audiences, generate buzz, and leave a lasting impression.
When you think about what a hotelier needs to pay for to market their business (website design, hosting, maintenance, SEO, socialmedia marketing, paid ads, meta searches, etc.) Marketers are under pressure to streamline processes to not waste resources that they can use for media spending to beat out their competitors.
Gather audience insights: Use surveys, socialmedia analytics, and attendee feedback to gather detailed information about your audience. Different organizations have different budgets and priorities, so you’re best off coming up with several unique packages and letting potential sponsors take their pick.
There will be no loyalty until the organization and those who lead it, show up with kindness, respect and communications that prioritize people first, according to the employee recognition software company Workhuman. That requires relationship-building with trust and safety and a caring culturesomething not every organization has today.
In today’s fast-paced, digitally driven world, event organizers are on the lookout for innovative ways to level up attendee experiences and boost their return on investment (ROI). On top of that, real-time analytics provide event organizers with insights into attendee behavior and preferences.
When marketing copy misses the mark, it’s not just a matter of unread emails, low engagement on socialmedia, or abandoned blog posts. However, the same group reports that over half of this content fails to deliver valuable insights. ( The implications of this disconnect are far-reaching.
We organize all of the trending information in your field so you don't have to. Join 10,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content