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The pandemic ushered in an era of far more inclusive and accessible virtualevents and made us re-evaluate some of the event-planning practices we started to take for granted. We learned a very valuable lesson the hard way: an event on the other side of the world can impact the entire globe. Yes, you read that right.
Knowing event technology trends — and adopting the most valuable ones — gives planners and venues the competitive advantage. Studies show that using event technology can increase attendance by 20 percent and increase productivity by 27 percent. . Discover top event technology trends for planners and venues alike: 1.
Professional eventplanners and marketers know that there is no one-size-fits all strategy for successful event marketing. Marketers are tasked with reaching members of their target audience, enticing them to register for an event, and continuing communications all the way up to the event to encourage attendance.
These can be general buckets, like potential clients, eventplanners, and event attendees. When thinking about social media for venues, consider that your potential customers want to envision their event in your space. You’re marketing to planners who want to transform your space to fit their needs.
Today's eventplanners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with.
Today’s eventplanners face shorter project timelines, shrinking budgets, and rising customer expectations. In the events industry , it’s all about doing more with less and creating jaw-dropping experiences regardless of the resources you’re working with.
Ever wonder how the alphabet soup of CMP, CSEP, CPCE, and CGMP can prepare you for a successful career in event planning? Curious whether eventplanner courses and event planning certifications are worth it? Not sure how to become an eventplanner? This is the article for you! Learn more: CMP 2.
CEPS: Certified Event Planning Specialist. CQEP: Certified Quality EventPlanner. 12 Event planning certifications to choose from. The CMP exam is developed by planners from around the world and the event certification itself is held by professionals from 55 countries. CTSM: Certified Trade Show Marketer.
of organizers say event software has a major impact on the success of their events 67.4% of organizers say they have changed or plan to change their event management software vendor within the next year 72.5% Digital Venue In the age of virtual and hybrid events, teams still need to deliver unique and engaging experiences.
Just as you’d take the necessary steps regarding finance when establishing a new business, such as opening a business checking account, you should also take the necessary steps regarding finance when organizing a large-scale event. It’s one of the main reasons why event management exists as a profession.
You’ve planned your perfect hybrid event: best venue, best virtualevent platform , best keynote speaker, and so on. Yet, all of those efforts will go to waste if you can’t attract enough attendees (both in-person and virtual attendees) to your hybrid event. Convincing Sponsors and Providing Value.
Discover how to increase traffic to your event registration page, create a seamless onsite registration, and secure potential revenue for years to come. Introduction The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees.
You can present information about this exclusive giveaway on the landing page of your chosen virtualevent platform. Rewarding early birds is a marketing strategy that creates demand throughout the event registration process. Not only does it build buzz for an event, but it also helps eventplanners organize events into stages.
Continue reading for best practices on how to: Skyrocket engagement with immersive, bespoke virtual experiences Produce successful Super Bowl-inspired hybrid events Simplify planner workflows Stretch your budget What’s the difference between virtual and hybrid events? Engagement remains planners’ top challenge.
May Experiential Marketing Summit May 9 - 11, 2023 – Las Vegas, NV The Experiential Marketing Summit (EMS), produced by Event Marketer, is one of the largest marketing training conferences, with over 1,800 marketers from over 32 countries. Find the complete list of host cities here.
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