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Keyword research Keyword research is the foundation of any successful SEO strategy. In the travel and tourism industry, identifying the right keywords is essential to ensure your website appears in search results when potential tourists are planning their trips. It’s not enough to see what keywords your users type into Google.
This can include your blog, website, email campaigns and more. Optimize Your Website. Potential attendees interested in learning more about your brand will likely turn to your website first. Loyal customers may visit your website often, follow you on social media and subscribe to your email list. Update SEO Regularly.
Corporate clients, wedding planners, and social organizers alike are looking for unique, nature-inspired settings to create unforgettable experiencesand your hotels outdoor spaces could be exactly what theyre searching for. To entice planners, its essential to showcase your outdoor spaces with compelling digital content.
One of the easiest ways to kill your upsell opportunities is to make participants visit your website’s multiple locations. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Ensure your website has recent blogs, videos, and podcasts highlighting your event. Optimize each for SEO.
As an event planner, it’s up to you to make sure the meeting’s surprises do not form lasting negative impressions. Using this, your website could place itself better within search engine rankings. This week, we’ve discussed both an old staple of digital marketing: SEO. Get Better Event Search Results with Google.
Or are you an event planner looking to improve attendee engagement in your next event? SEO, or search engine optimization, can be a great way for event marketers to drive more traffic to your event website so you can achieve all these goals above. The hope is that some of them will register for your event and buy your tickets.
There’s a little something for everyone, whether you’re a planner, a manager, or a supplier. “ hotjar for tracking on websites. Ahrefs , which does all our SEO tracking. There’s the website that goes along with it. Wistia for all our video hosting. BuzzStream for link building. CRM kind of thing.
Professional event planners and marketers know that there is no one-size-fits all strategy for successful event marketing. We review event marketing ideas designed to help planners and marketers craft better content, reach a wider audience, and increase event attendance.
During a lively December 2 MeetingsNet webinar on webinars, Alyssa Peltier, senior manager, industry solutions, and Brock Moreau, product marketing manager, both from Cvent, ( shown below ) shared six ideas for repurposing content: • Post it on your website as on-demand content. It's an easy SEO win. Post it on YouTube.
Today's event planners face shorter project timelines, shrinking budgets, and rising customer expectations. To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. Check out G2 and Capterra.
Today’s event planners face shorter project timelines, shrinking budgets, and rising customer expectations. To get the best results in this challenging environment, event planners must consolidate their technologies and efforts wherever possible to streamline workflows and execute project deliverables. Check out G2 and Capterra.
Using this type of reactive AI at events could allow planners to track attendee sentiments in real time. Real-time translation: Translate your website, session materials, and instructor-led sessions and demos into other languages to broaden your event’s reach and appeal. Vice versa?
These can be general buckets, like potential clients, event planners, and event attendees. You’re marketing to planners who want to transform your space to fit their needs. Telling the story of each event with visuals will give planners the creative spark they need to envision their event in your venue. Drive more leads?
Event marketing helps planners connect with their audience, making promoting upcoming functions easier, highlighting their mission, and generating leads. newsletters, special promos, ad retargeting ) Websites (e.g., banner, display, search engine ads) Search engine optimization (SEO) Mobile advertisements (e.g.,
Curious whether event planner courses and event planning certifications are worth it? Not sure how to become an event planner? According to CIC (Convention Industry Council), the main goal of the CMP program is to standardize best practices, establish credibility to the profession, and boost the performance of event planners.
There are many sources of content and don’t be shy in visiting other event plannerwebsites. You could even post about what other event planners are discussing on social media, curating the conversations with your own slant on things. Explaining view points and expanding on what’s being discussed.
CQEP: Certified Quality Event Planner. According to CIC (Convention Industry Council), the main goal of the CMP program is to standardize best-practices, establish credibility to the profession, and boost the performance of event planners. CMM: Certification in Meeting Management. CEM: Certified in Exhibition Management.
wearable event technology) Choosing the best software for event planners can feel overwhelming, but it doesn’t have to be. Website Builder To ensure attendees can track down all the details they need to make the most out of your event, you need to create a dedicated event website that includes all relevant information.
Collaboration between PR and marketing teams can amplify your company’s key messages, increase creativity, and improve brand consistency and SEO rankings. Improved SEO rankings : Combining PR activities and marketing efforts can help you get a coveted spot on the Google search page. It must also help to drive sales.
They must adapt to new practices like Artificial Intelligence Optimization (AIO) which focuses on enhancing content for AI-driven platforms rather than traditional search engines (SEO). What it is: These AI-powered tools simulate human conversation to assist users with inquiries or tasks, often through messaging apps or websites.
Tool #1: Event website builders create custom sites easily. A new generation of event website builders saves you time and delivers a better user experience. They integrate your event website with the rest of the event management software, so data flows smoothly throughout the platform. Let’s get started.
31% bought an ad that went on the event or organization’s website. Make sure your website has recent blogs, videos, and podcasts, highlighting your event. Optimize each for SEO. Here is a breakdown what they purchased in the print and digital arenas: 36% bought an ad in the printed program. 32% underwrote printed signage.
Event planners must think of all the amenities required by guests for a conference, convention, or show to run according to plan. Professional event planners will begin by creating budgets for their events. Sadly, things are never quite that simple, and there are other factors that an event planner must contend with.
Here are tips on how to book these speakers: Visit speaker websites – Check websites like SpeakerHub and the National Speaker Association. These websites specialize in featuring well-vetted and superb influential speakers. Avoid the common mistake of performing outreach using a general contact form on a website.
Introduction The meeting and event industry is constantly changing as improvements in technology make it easier for planners to engage with attendees. Template creation and cloning options help planners save time by making registration setup a breeze. Registration is at the heart of meetings and events.
You might be surprised how it’s a very common mistake for event planners and businesses looking to host a hybrid event that they do so without any clear goal. Having a professional-looking, functional, and reliable event page or event website is arguably the most important aspect of any hybrid event marketing.
Continue reading for best practices on how to: Skyrocket engagement with immersive, bespoke virtual experiences Produce successful Super Bowl-inspired hybrid events Simplify planner workflows Stretch your budget What’s the difference between virtual and hybrid events? Engagement remains planners’ top challenge. Make engagement easy.
Hear from industry experts and adopt new strategies while connecting with like-minded planners who are solving everyday challenges similar to yours. By registering for this event attendees can expect to meet other top planners, and suppliers and form invaluable connections that accelerate their careers and last a lifetime.
Trends Impacting Event Budgeting in 2024 As event planners gear up for 2024, several notable trends are reshaping the landscape of event budgeting. ” This shift has event planners striving for greater efficiency and cost-effectiveness while also considering second-tier cities and smaller, localized satellite events.
Although for event planners the primary marketing goal is often persuading someone to register the touchpoints throughout the event process can strengthen synergy, engagement, excitement, and loyalty to your brand. It is a complex route map and it isn’t just about when a participant buys a ticket or commits to attend the event.
The evolution of event tech and the evolution of event planners go hand in hand. Technology has completely changed the role of an event planner. In today’s world, you need to be a great event planner. Tips For The Perfect Event Website – #EventIcons Episode 88. If this overwhelms you, you are in the right place!
Meeting and convention websites are going to be receiving more and more clicks sooner than we think as the U.S. Of course, things will be different, but one thing remains the same: planners need clear and accurate information. With that in mind, it’s time to assess if your meeting and convention websites are prepared to deliver.
Have you ever wondered how much other event planners are earning? While the average salaries may vary considerably depending on your location and skill set, the average event planner can earn way above $60,000 a year! These pictures show how other planners have taken advantage of this innovative idea.
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