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Will 2019 be the year you leverage socialmedia to make your events safer, more compelling and downright fun? A new survey shows that planners are missing opportunities to connect, sell sponsorships and build community. Here are the internet and socialmedia trends planners need to know for 2019.
Event sponsors are often crucial contributors to event budgets and therefore highly affect the overall attendee experience and the overall success of the event. However, event planners still struggle to secure long-lasting relationships with event sponsors. Event sponsors are not just a source of financial aid.
For suppliers looking to expand their business and stand out in a competitive landscape, one of the most lucrative opportunities involves connecting with meeting and event planners. Understand Your Target Audience: Who Are Meeting & Event Planners? Define Your Unique Value Proposition Event planners are inundated with choices.
Sure, landing pages, socialmedia, and content are common, basic knowledge. Anybody who hasn’t been living under a rock knows about the power of socialmedia in marketing. These tools have been used and harnessed by event planners for years now, so no point in dwelling on that in particular. Make It Palpable.
Thanks to an absolute boom of event technology solutions , event planners can now craft data-based event strategies and measure their event success better than ever before. First, planners define their event goals – what they want to achieve with this event – and break them down into measurable event KPIs. Sponsor revenue.
It boosts audience engagement and helps event planners reach their event goals in quantifiable and seamless ways. No wonder it is one of the most important virtual event platform features for many event planners! Gamification should help planners achieve their event goals. Why Event Gamification? And the same holds for events.
And while events have always been about creating meaningful and lasting connections, our rush to find sponsors every year somewhat goes against this ideal. And this causes planners to not be as creative, forward-thinking, or successful as they could be within the scope of event sponsorships. And usually, the answer is a resounding yes!
Fifty-six percent of respondents in Eventbrite’s annual Pulse Report said that recruiting attendees for events was one of the top three most challenging part of the planner job in 2018. Rounding out the top three challenges: working with a tighter budget and locking down sponsors. percent used video. Technology Reigns Supreme.
Organizers on the hunt for sponsors must show direct ROI in order to build fruitful partnerships with brands. These three strategies to get the most out of a sponsor partnership: 1. Resist the urge to begin a sponsor relationship by flooding email inboxes with your initial proposal. Maintain the Momentum Afterward.
Simultaneously, planners learned how to harness the power of technology to continuously deliver exciting events. One of the most glaring hybrid event mistakes planners incur is ignoring the virtual audience (more on that later). This is yet another instance where planners must recall that hybrid means in-person plus virtual.
Make sure you promote your event via the following: Organic and paid socialmedia Email marketing Webinars Custom landing pages Influencer partnerships The tricky part is finding a balance between your company’s typical marketing content and your event promotions. To find event sponsors, you must start your search ASAP.
Even though virtual events are set to become the new normal, not many planners have experience with this paradigm. Because planners and companies aren’t sure which way is North right now, it’s easy to disregard the things that could make or break the virtual experience for everyone involved. 6 Wrong Sponsors.
They’re a safe way to ensure money is coming through the door, and planners have dedicated a fair chunk of their time to perfecting the art of negotiating good sponsorship deals. Is it even possible to entice sponsors within this paradigm? As such, sponsoring a virtual event means better leads at reduced costs.
After an almost two-year hiatus, planners and event organizers who have moved ahead with physical-only events have been disappointed with attendance. Either way, meeting planners need to organize with both online and physical attendees in mind. And speaking of socialmedia, don’t overlook this now-old friend.
MH is releasing its first set of physical NFTs at the fourth annual NFT.NYC event , which began yesterday, June 20, and ends June 23—and it’s also a sponsor of—in the form of rings, as opposed to digital key cards, it’s most common form. “We The aspect of cost is one that Farr sees as an appeal to planners. It’s just another pattern.”.
Event planners, speakers and attendees all saw their calendars cleared out last March, returning slowly with virtual events and only now showing a glimmer of hope for the return of live conferences. That should be the guide for determining the experience as a planner. What is the experience you would prefer as an attendee?
Virtual events are one solution to the problem, but sponsors are rarely willing to pay the same rates for virtual events as they do for in-person events. So you need new revenue streams and new opportunities for your sponsors! Why Planners Should Consider Podcasting as a Revenue Stream For Events. Seek Out Sponsors.
Record and sponsor your breakout sessions. You can put content on a private or public YouTube channel with sponsor content at the beginning or end of the recording. This is a win-win-win; attendees and the public can view the content anytime, sponsors gain additional exposure, and you receive additional revenue.
Not just because innovative data science helps us understand our attendees better, but because we can, thanks to technology and event platforms, stay connected with our attendees, sponsors, and vendors throughout the entire year. We’re talking about 365 community engagement: one of the most exciting event trends of 2022!
This is great news for event marketers and planners who can plan experiential events – events that aim to evoke positive emotions in attendees and resonate with their values. Whether event planners intentionally design them or not, attendees will have had an experience at an event. Increase your presence on socialmedia.
Event planners are often too busy with the actual event to even worry about what will happen next. Video has always been a powerful marketing device for event planners, but now that pretty much every event session takes place in this format, planners should spend some extra time considering how much value can be extracted from it.
Since the pandemic, many planners have started playing with using pre-recorded sessions rather than live and offering event content on-demand. Additionally, they come with an additional set of perks and pose a great opportunity for event planners to start embracing the up-and-coming community model. The same goes for content delivery.
Through a platform, you can gather data, share resources, and even increase the visibility of your event sponsors. Poll your socialmedia followers or previous event attendees to ask why they don’t download event apps. Schedule management ( 98% of event planners use agenda features in their apps). Speaker bios.
And as event planners were somewhat forced into a technological era of event planning, many of them started seeing the benefits of event technology. Prior to event apps and platforms, event planners relied on pre-event and post-event surveys to measure event ROI. Planners can even plan on going completely paperless.
The most common mistake we’ve noticed is that many event planners still plan their virtual or hybrid events based on an in-person-only format. In a world of lockdowns and social distancing, virtual platforms took over the function of event venues (and then some). And so naturally, the market followed. Albert’s Aha! Albert’s Aha!
Promoting your event on socialmedia is a given. However, most planners have a tendency to just stick to prominent social networks like Facebook and Twitter. Sponsored updates can be seen on a user’s update stream and even on their mobile devices. LinkedIn Sponsored Update. Photo credit: Ad Stage.
While we were cooped up inside our homes, waiting for the return to in-person events , many event technology companies got to work and came up with amazing software solutions that make the event registration process even more valuable to event planners. But as all event planners and managers know, business events serve a different purpose.
The final step in the event management process is a follow-up meeting after the event to discuss the event’s overall ROI, attendee and sponsor feedback, and make the necessary readjustments to the overarching event strategy. Socialmedia. Post-Event Debrief Questions For Sponsors. What was missing?
What would the Brew Crew have event planners do to plan better events? Will says that it seems as if event planners haven’t learned anything from the COVID-19 pandemic. ” Planning Events In 2022: Event Planners Lack Resources. Why won’t event planners adopt a more modern, post-pandemic, approach to events?
Floral archways have remained the evergreen go-to choice for a grand entrance for event planners for centuries. They also work as event promotion and marketing being spread across attendees socialmedia channels. Carefully placing logos during your event will increase sponsor’s brand awareness. Event Sponsorship .
Skimping on event planners means the event will skimp in other ways, too. Engaging with audience and media. Monitoring and posting to socialmedia, including creating an event hashtag. This includes the budget, payment disbursement, and funding from sponsors and grants. You can’t be in multiple places at once.
Since it’s such an amazing addition (or should we say foundation) to an event planner’s event strategy , event profs must learn how to build an event community. . Modern communities live online , either on socialmedia and communication platforms or most recently, on event platforms. Step 5: Include Event Sponsors.
Patterns of consumption have indeed changed drastically when compared to a pre-socialmedia world. So planners everywhere are wondering – how can I combat webinar fatigue? And we did that because we felt that, slowly but surely, planners and event profs, in general, were losing touch with this art.
For event planners, reality-shifting exhibitions are about experiencing a space, destination or concept, as the virtual exists as a thin film does, covering, challenging and contesting reality. Planners Step into Another Space. VR was a key in the hand of Ford’s event planners. And what about the expense?
“Whether that’s independent small business owners, women, association planners, we’ve created these individual communities within the umbrella of MPI. And so I actually encourage our speakers to use their own PowerPoint template with their contact information, their socialmedia hashtags.
This sophisticated outing built on the friendships developed at the opening reception sponsored by A2 Events on the greens at PGA National the night before. Neen James Only by personalizing, offering exclusive activities and sharing your unique compelling message on socialmedia, will you build a brand that people will remember.
How can planners help presenters compete with the ubiquity of handheld devices? Instead, they use their devices to: Share slides, quotes, and interesting facts on socialmedia. For example, show organizers can run presession trivia games to engage attendees with their housekeeping slides and their sponsors. Take notes.
Marketing teams spend valuable time developing messaging , blog content, socialmedia campaigns, email campaigns, digital signage, paid ads, and more to drive attendees to register and attend their events. SocialMedia Mentions. Website Traffic by Promo Codes.
This week, we have a few tips for making your trade show booth stand out and managing your socialmedia better. Winning the attendees' attention needs to start way before the booth is set up, beginning with the first event tweet or post sent on socialmedia Click To Tweet. Mission Control For Your SocialMedia.
With a reported 350-400 registrants, the summit will be attended by planners, suppliers, domestic and international buyers, press and cultural heritage and climate community representatives. Promoting the DMO’s DEI strategies and the POPS mission with business-to-business networking is a tangible way to work towards progress in the future.
SmartMeetings #meetsmart pic.twitter.com/xbj1bBc6I4 — JT Long (@SmartMtgsJT) June 26, 2023 Be an AV Evangelist: Animatic Media founder Scott Frankel advised planners to “change your mindset and question how audio-visual is done.” Thank you to our fabulous sponsor-partners for bringing the wow.
So, when we are creating an event, especially for event planners, we have to appeal to both their professional and personal journeys. They fostered a unique connection between all attendees regardless of whether they were planners or supplier.” “We’re all a bit spoiled. The activities were all part of that and more.
Tips & tricks for event planners. So, our blog provides comprehensive and personality-packed articles with the latest tips, tricks, and trends for event planners to create more epic events with a focus on technical production. . Check it out for how-tos and guides, but also some insights into the life of being an event planner.
Steve Steinhart Both planners and sellers will have to make paradigm shifts if 2024 is to become the new high watermark for group attendance and revenue. But those rates will not work for planners seeking value for their attendees. At a minimum, the hotel should know a local event planner who can fulfill our vision.”
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